News • 31.03.2020

Coronavirus: impact on European businesses

Purple Wifi's data available for free

Due to the pandemic, Purple has decided to make its data available to all who wish to see, enabling people, businesses and economists to track the real-time impact COVID-19 are having on all industries across the globe.

The enterprise-class analytics and wayfinding business has tried to collate all their information into a visual demonstration of how Coronavirus is affecting retail spaces across Europe.

Figure 1: European retail visits last 30 days

European retail visits last 30 days
Figure 1
Source: Purple WiFi

Figure 1 represents the overall decrease of visitors in retail stores across Europe, the data then proceeds to drill down and segment further by showing the impact it has had on some largest countries in Europe; Germany, United Kingdom, and Spain. It highlights the pattern of natural peaks and troughs during the course of a week, with the weekend seeing the most visits, as expected. Data from Figure 1 shows that during the weekend of 14th/15th there was a swift decline as opposed to the usual increase you’d expect to see. Coronavirus during this weekend began to take a much larger impact with many European countries going into lockdown and citizens being told to avoid public places or any “mass gatherings”.

Figure 2: visits over a 10 day period - European retail

Visits over a 10 day period - European retail
Figure 2
Source: Purple

Figure 2 showcases the data for 10 days the period in which countries began taking more serious measures in order to protect its citizens, we see a phenomenal decline around 9th March.This coincides with the quarantine and lockdown of the nation of Italy, which has created a large domino effect across the continent, prompting other countries to follow suit, some stricter than others. We can see an unnatural trend in figure 2 with a huge 67 percent decrease in traffic into retail stores compared to just 10 days ago, highlighting the seriousness of the situation for smaller businesses.

Figure 3: decrease in visitors - Spanish retail

 

Decrease in visitors - Spanish retail
Figure 3
Source: Purple

Figure 3 collates footfall data from a ten-week period to show the decrease in traffic during the early stages of coronavirus in Europe, through to its current global pandemic stage. Spain declared a state of emergency for its residents which has caused an approximate 30 percent decrease in such a short period of time and with this being enforced for the next 15 days minimum, it’s expected to see a further decrease.

Figure 4: decrease in visitors - German retail

 

Decrease in visitors - German retail
Figure 4
Source: Purple

Figure 4 indicates that Germany has seen a more gradual decrease of visitors to retail stores, compared to the country of Spain. This may suggest differences in measures taken by each nation’s government and the seriousness of which its citizens headed their government's advice. As of March 16th, Germany closed its borders to neighboring countries, in which we expect to see a continuous downward trend. Much like figure 4 illustrates.

Figure 5: UK retail footfall data

UK retail footfall data
Figure 5
Source: Purple

UK retail data shown in Figure 5 differs from the other countries to reflect the differences in the respective countries’ “pandemic timeline” with the UK taking measures at a different time than others. Figure 5 illustrates how retail footfall and consumers are down by approximately 50 percent with the most noticeable decrease beginning from 10th March until today. The likelihood of this occurrence is the UK government’s decision to increase the measures it would take to ensure the safety and wellbeing of its citizens. The United Kingdom has taken further action by strongly encouraging social distancing and imposing self-isolation on those who have been into contact with others and are yet to show symptoms and now schools are closing. We expect to see an even greater decline in retail visitors over the forthcoming weeks.

Figure 6: percentage decline in restaurant visitors across Europe

Percentage decline in restaurant visitors across Europe...
Figure 6
Source: Purple

Retail isn’t the only industry being heavily affected by the current situation, restaurants are another industry that's suffering. Already since the start of March, you begin to see the clear impact that COVID-19 is having with an average decrease across the continents off around 11 percent. Although it must be taken into account that countries have imposed different measures at contrasting times, respective of the severity of the pandemic. As the month continues and comes to an end, we expect to see a much higher rate than figure 6.

Visit the live tracker of Purple for more real-time updates.

Source: Purple WiFi

related articles:

popular articles:

Thumbnail-Photo: E-commerce Berlin Expo 2020 - first speakers announced!...
19.12.2019   #e-commerce #retail

E-commerce Berlin Expo 2020 - first speakers announced!

Save the date: the 13th of February of 2020, STATION-Berlin

This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...

Thumbnail-Photo: Professional Development Guide – newly updated...
22.01.2020   #security #digital marketing

Professional Development Guide – newly updated

Integrated Systems Europe (ISE) 2020

Just published, the Second Edition of the Professional Development Guide contains full details of the learning and development opportunities at ISE 2020. Full listings of manufacturer demo and training sessions have been added, along with updates to ...

Thumbnail-Photo: E-Commerce Day 2020 made by real.de
13.01.2020   #online trading #e-commerce

E-Commerce Day 2020 made by real.de

11 years e-Commerce Day in Cologne!

The e-Commerce Day - made by real.de, offers online retailers, manufacturers and interested parties the opportunity to learn about the latest trends, the latest developments and interesting features in e-commerce and to exchange information with ...

Thumbnail-Photo: New Mobile Phone Tracking service
30.12.2019   #mobile payment #smartphone

New Mobile Phone Tracking service

Less than 10% of U.S. consumers spend over $1,000 on their smartphones

While flagship smartphones that carry a hefty price tag are often at the forefront of technology news, data from The NPD Group’s new Mobile Phone Tracking service reveals that just under 10 percent of consumers are spending over $1,000 on ...

Thumbnail-Photo: Worst year on record for retail
20.01.2020   #brick and mortar retail #retail

Worst year on record for retail

Facts and figures about Black Friday and the Christmas sale 2019

The December figures are positively distorted by the late timing of Black Friday, which occurred in December 2019 as opposed to November in 2018. The 3-month and 12-month averages are not distorted. Total sales for 2019 decreased by 0.1 ...

Thumbnail-Photo: Book swap as you food shop
05.02.2020   #brick and mortar retail #omnichannel

Book swap as you food shop

Waitrose launches novel way for shoppers to share their favourite books

Whether it’s romance, adventure or a gripping mystery, book lovers can now share their favourite reads with others in selected Waitrose cafés as part of the supermarket’s new book swap initiative. A successful trial in five ...

Thumbnail-Photo: eBay: flexibility in payment
17.03.2020   #online trading #e-commerce

eBay: flexibility in payment

The UK will be the third market to introduce eBay’s managed payments experience

As part of modernizing its marketplace and creating a more streamlined experience for customers, eBay is expanding its management of payments to the United Kingdom. As part of the rollout this summer, the company will offer buyers flexibility and ...

Thumbnail-Photo: Product information makes a beeline for stores...
02.01.2020   #online trading #data management

Product information makes a beeline for stores

Product data platform distributes information from manufacturers to retailers and on to customers

Online stores need great product descriptions and powerful product images to be successful. After all, this information must be able to substitute the first-hand experience online surfers would get if they visited a physical store. That’s why ...

Thumbnail-Photo: Connected Retail Experiences and StartmeupHK Festival 2020...
01.04.2020   #online trading #brick and mortar retail

Connected Retail Experiences and StartmeupHK Festival 2020

New dates for the events announced

Bailey Communications and InvestHK have confirmed today that the Connected Retail Experiences and StartmeupHK Festival 2020, the flagship event of the startup community event has been rescheduled and will now take place during the week of 6th July, ...

Thumbnail-Photo: Smell – association - sale?
06.01.2020   #in-store marketing #brand management

Smell – association - sale?

How scents affect your customers

It’s highly likely that you have entered a store and immediately noticed a distinctive scent. The deliberate use of scents is no longer a rare occurrence. For quite some time now, companies like Abercrombie & Fitch, Motel One or Singapore ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn