News • 11.11.2021

Consumers plan to increase their shopping post-pandemic

What the impact has the pandemic had on the financial lives of U.S. consumers?

Two women standing on escalator with many shopping bags...
Source: © Bildagentur PantherMedia / Rawpixel

Although the pandemic has hit those living paycheck-to-paycheck especially hard, these consumers show a greater appetite for increasing their shopping activities post-pandemic compared to their more financially secure peers. This and other key findings were released in LendingClub Corporation's fourth "Reality Check: Paycheck-To-Paycheck" research series, conducted in partnership with

The first report found that the majority of Americans (54 percent) are living paycheck-to-paycheck; the second edition examined regional differences and found that Americans living in the South-Central Region are most likely to live paycheck-to-paycheck; the third edition examined personal loan demand amongst paycheck-to-paycheck Americans. This fourth edition studies the lasting impact the pandemic may have on the financial lives of U.S. consumers.

The pandemic's effect on consumers

During the beginning of the pandemic in early 2020, the share of consumers living a paycheck-to-paycheck financial lifestyle dropped from 65 percent in December 2020 to a low of 52 percent in April 2021 before beginning to increase again. It stands at 57 percent as of September 2021, reflecting a marked rise in recent months in the number of consumers feeling pinched. Numbers also indicate that the number of people living paycheck-to-paycheck and struggling to pay their bills is making its way back to the level of December 2020.

Chart from LendingClub Report
Source: LendingClub

Nearly two-thirds of consumers living paycheck-to-paycheck remain highly concerned about the pandemic, in general, compared to just half of those who are more financially secure. While health is the top concern for all respondents, thirty-two percent of consumers having trouble making ends meet identify financial issues as their next most pressing concern compared to just a quarter of respondents who are not living paycheck-to-paycheck, who note the social aspects of the pandemic as their most important concern after health.

The report attributes the recent increase to several factors, including rising inflation, elevated housing costs and the end of or reduction in government pandemic support policies and notes that, as of September 2021, U.S. consumer confidence has fallen for three straight months since July and is at its lowest since February 2021.

Consumers behavior post-pandemic

However, as the pandemic recedes, the report notes optimism among all consumers polled. One-third say that they will visit physical retail outlets, grocery stores and dine-in restaurants more frequently post-pandemic.

The report also finds that there is a long-term shift away from physical and traditional shopping styles to a more permanent digital process. One-quarter of paycheck-to-paycheck consumers say they will increase their online retail shopping with home delivery post-pandemic, compared to 17 percent of their more financially secure peers. One-fifth of paycheck-to-paycheck shoppers will do more online grocery shopping with home delivery, versus 11 percent for those not living paycheck-to-paycheck.

U.S. consumers across demographics and financial lifestyles continue to worry about the health crisis despite the ongoing recovery. Those living paycheck-to-paycheck are more likely to fear adverse financial impacts, particularly those related to loss of employment.

"Despite the financial toll of this global health crisis, these findings indicate that the end of the pandemic will boost consumer confidence greatly for U.S. shoppers and will drive long-term change in behavior," said Anuj Nayar, Financial Health Officer of LendingClub.

Source: LendingClub

related articles:

popular articles:

Thumbnail-Photo: How Discovery Commerce is changing online shopping...
04.10.2021   #online trading #e-commerce

How Discovery Commerce is changing online shopping

New ways of addressing and attracting customers

When shopping online, people no longer tend to buy only products they have specifically searched for. Increasingly, they are also tempted to make spontaneous purchases online. The principle is called discovery commerce. "Shopping by ...

Thumbnail-Photo: Gebr. Heinemann - new technology for duty free shops...
19.08.2021   #brick and mortar retail #digital signage

Gebr. Heinemann - new technology for duty free shops

Electronic price tags at the airport

Gebr. Heinemann, founded in 1879, has teamed up with the IT company Delfi Technologies to ensure a high level of productivity in the international airport shops. By introducing electronic shelf labels, Gebr.  Heinemann can change prices and ...

Thumbnail-Photo: FedEx strengthens e-commerce offering
09.06.2021   #e-commerce #customer satisfaction

FedEx strengthens e-commerce offering

Expansion of international day-definite delivery service FedEx International Connect Plus across Europe

Following the successful launch of FedEx International Connect Plus (FICP) in January 2021, FedEx has expanded access to its day-definite e-commerce delivery service. The service is now available in the UK, Germany, France, Italy, Spain, Poland, ...

Thumbnail-Photo: Reusable pop-up store
07.07.2021   #brick and mortar retail #sustainability

Reusable pop-up store

PANGAIA showcases high-tech naturalism at The Selfridges Corner Shop

In spring of this year PANGAIA offered its customers an extraordinary shopping experience. For the first time, customers were able to visit the PANGAIA pop-up store in The Selfridges Corner Shop, which was designed to literally guide them through ...

Thumbnail-Photo: Shein is the leading shopping app
21.09.2021   #online trading #e-commerce

Shein is the leading shopping app

More than double of Amazon shopping’s total downloads

Since October 2020, the Chinese fast-fashion app Shein was considered the world’s largest online-only retailer and has claimed the top spot of shopping charts from retail giants such as Amazon, H&M and Inditex. According to data presented ...

Thumbnail-Photo: LODATA-WEBINAR: New HP Engage POS systems
28.09.2021   #e-commerce #retail

LODATA-WEBINAR: New HP Engage POS systems

20.10.2021 - 9 a.m. | Online

A new model strengthens the HP Engage lineup: HP launches the HP Engage One Essential fanless all-in-one system, which is protected against dust and external elements, making it ideal for use in harsh environments such as restaurants, bars and ...

Thumbnail-Photo: IAW 2022 – The orders fair for the retail trade...
28.09.2021   #online trading #e-commerce

IAW 2022 – The orders fair for the retail trade

08.03. - 10.03.2022 | Messegelände Köln

The International Trade Fair for Promotional Goods and Imports (IAW Messe Köln) is an order fair for promotional goods, seasonal products and trend articles. More than 300 international wholesalers, producers, importers and suppliers will ...

Thumbnail-Photo: Ambitious Spar grocer wins international award...
29.07.2021   #digital signage #digitization

Ambitious Spar grocer wins international award

Electronic price tags – great help in the workload

Malene Houni Hansen is a grocer in Danish Spar in central Jutland's Haderup as the second generation after her parents. As the first Danish grocer ever, she has won an international award based on her ambitious activities in the local area and ...

Thumbnail-Photo: Digital Care Labels: Show eco-consumers you mean business...
02.08.2021   #digitization #sustainability

Digital Care Labels: Show eco-consumers you mean business

Why fashion should allow consumers to take part in their garment’s circularity story

Clothing brands are actively seeking ways to lighten their environmental impact. It’s shocking that, on average, 23 kilograms of greenhouse gases are produced per kilogram of fabric, and in North-West Europe alone, around 4.7 ...

Thumbnail-Photo: The cool way to make more sales
04.10.2021   #POS marketing #shop equipment

The cool way to make more sales

POS TUNING offers the perfect presentation for the freezer cabinet AND chest

Did you know that, statistically speaking, every shopper visits the freezer department?The shopper reach of frozen products is 98%*. This means that almost every household in Germany buys frozen products. This impressive figure is a strong argument ...


Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Navori Labs
Navori Labs
Rue du lion d'or 4
1003 Lausanne
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen