Tesco this week stepped up its battle to win over mobile phone shoppers, with a new online portal aimed at commuters. The new Commuter Zone on its grocery website brings together a targeted list of products that the retailer claimed would give business people with hectic lifestyles easier ways to order food online.
The new service is being heavily marketed in London, with new outdoor ads featuring artwork based on the iconic tube map, although it is available nationally. The site groups together food and drink that is particularly suited to busy commuters. Products featured include sushi and fresh fruit, chocolate, and the Finest £10 Meal Deal.
Tesco is trying to ramp up mobile ordering
The commuter zone is part of a major drive by Tesco to ramp up mobile ordering on its website, as it rolls out dark stores around the capital. The move follows the retailer’s trial of a virtual store at Gatwick Airport in August - giant touchscreens that encouraged travellers to download a mobile app and book an online order to be delivered on their return from holiday.
Grocery shopping for the modern lifestyle
The new Commuter Zone perfectly fitted consumers’ modern way of life, said Tesco. “We know that many of our customers have busy lives, but that they still want quick and easy access to great food at great value,” said director of internet retailing Ken Towle. “Our Commuter Zone is the latest way we’re helping customers to manage their time, by pulling together a range of high-quality products and categorising them to reflect the working week.”
