MarketLive, the leading e-commerce technology platform for fast-growing retailers, today announced the public release of ML API, a RESTful web service that allows real-time access into the MarketLive Engine and real-time data exchange between MarketLive and any other data source.
MarketLive's ML API provides the data handshake between front-end apps and MarketLive's backend system to immediately access information such as inventory levels, product descriptions, pricing, customer preferences, order history, loyalty points, and any other contextually-related content that is held within the MarketLive Engine.
"Customers asked us to free MarketLive data in the system for use throughout the entire organization," said Ken Burke, founder and CEO of MarketLive Inc. "And this delivers the right balance of data exchange that our fast growing commerce customers and partners told us they want and need as they succeed moving forward."
When merchants, partners and developers have access to consumer data through the ML API, the possibilities for how they can innovate, customize, and optimize both online and brick-and-mortar shopping experiences based on consumer browsing and purchasing habits are limitless. Some examples include:
- Customers can syndicate their data anywhere, and create dynamic profiles
- Ad networks can access MarketLive data for better ad targeting
- Merchants can sell anywhere, pulling product data into content or community sites to cross-sell or upsell
- Partners can develop their own apps using MarketLive data
"The ML API enables our team to extend and innovate on the MarketLive application. This helps increase the productivity of our development team, drive innovation, and help customers achieve their business goals. This is clear example of MarketLive's commitment to innovation, opening up the platform to partners and servicing the merchant," Said Igor Gorin, CEO of Astound, one of MarketLive's Premier System Integrators.
ML API is available immediately to all MarketLive customers using its award-winning commerce platform.
Source: Marketlive
