Amscreen has extended its deal with Garmin to provide content across 1,900 forecourt locations. The annual contract will enable Garmin to obtain consistent brand awareness with a highly relevant audience of motorists across the Amscreen network through traffic sponsorship and advertising.
Garmin will also use the Amscreen network to drive awareness of its range of GPS products, which cover traffic, leisure and fitness. Working with Amscreen on a technological level, campaigns will extend beyond national targeting, with React, Day part and Geo +, enabling content to be targeted to the local audience.
Dawn Ramsay, Managing Director of Garmin UK commented: "Last year's activity with Amscreen was a great success and we're pleased to be entering into an annual contract with them. Through a combination of sponsorship activity and flexible personalised content, we're hoping to further raise brand awareness and the extensive Amscreen network enables us to talk directly to our target audience. This is a highly relevant platform which will form part of our exciting new developments for 2013".
Simon Sugar, CEO, Amscreen commented: “The announcement of the annual contract with Garmin is great news – we delivered successful campaigns for them throughout 2012 and look forward to doing more of the same in 2013.”
