Marketing June 2015

SES Group signs a major contract in Germany

Imagotag to install its solution in 250 stores across Europe

National Identity: Does buying local mean shunning global?

U.S. consumers are often urged to "buy American", and some special interest groups even claim that buying foreign products is inappropriate, or even immoral

IoT to become cornerstone of excellent customer service

IoT presents enormous benefits to customers, businesses and suppliers

Firefly now equipped with direct mail marketing tool

The integrated marketing solution by TouchSuite for a customized communication direct to customers

BenQ expands digital signage display series

Ultra-slim bezel displays enable integrators to create eye-catching video walls

Report: An insight into the US mobile advertising market

Overview of the existing environment and future requirements for the US mobile advertising market

Easily sell gift cards online

YIFTEE taps Potential $134B Gift Card Market

85 percent of consumers prefer to shop at physical stores

Survey reveals that brick-and-mortar remain critical revenue driver for retailers

2015 most trustworthy eCommerce sites

45 percent of 500 largest online retailers fail audit of security, privacy and consumer protection practices

Shopping experience with culinary treats

Gastronomy concepts for retail are becoming ever more popular

MarketLive releases ML-API web service for online retailers

Opens MarketLive data to the rest of the commerce ecosystem

Annoushka launches new system to extend market reach

Fine jeweller partners with Tryzens to upgrade eCommerce platform

Dysfunctional customer experiences risk billions in retail losses

More than eight in ten shoppers don’t give retailers the chance to fix a poor customer experience

Past, present, future: where is the mobile payments journey heading?

Retailers need to lead by example for consumers to adopt new payment methods

Shoppers expect harmonious omnichannel experience

Channels need to communicate efficiently

Coupon trends and shopper behaviour

Inmar's 2015 promotion industry analysis has been released