News • 04.05.2022

Blue Yonder: Most consumers willing to delay deliveries if it's more sustainable

Survey finds 86% of consumers willing to wait longer for their orders if it helps the environment, 44% say their interest in shopping sustainably has increased since the start of the pandemic

A road in a forest, leading to some mountains
Source: grakozy / Unsplash

Blue Yonder has released findings from its 2022 Consumer Sustainability Survey, which revealed retail consumer preferences related to sustainable shopping habits. The survey found that more than three-quarters (86%) of consumers are willing to delay e-commerce deliveries for the sake of improving sustainability if given an incentive to do so. Of those respondents, 29% are willing to delay deliveries up to five days and 28% are willing to delay a week or more.

The data also showed the COVID-19 pandemic had a noticeable impact on consumer sustainability habits. Nearly half (44%) of consumers said their interest in shopping sustainably increased since the start of the pandemic.

“During the pandemic, many businesses had to temporarily trade-off sustainability for the sake of public health and safety. Essential stores such as grocery eliminated reusable bag use and nearly all brick-and-mortar shops strengthened or in some cases added new online commerce operations with delivery options. This shifted more sales online that previously would have occurred in-store,” said Edward Wong, senior vice president, Global Retail Sector Leader at Blue Yonder. “As retail emerges from pandemic-era practices, sustainability is back in focus. The findings of this study reflect the paradigm shift toward a more environmentally friendly supply chain as consumers are now willing to do their part to embrace more sustainable shopping habits.”

Consumers willing to do their part

Retail e-commerce sales are expected to grow by 50% over the next four years. To help limit the environmental impact of their online shopping, the survey found that consumers are willing to do their part by recycling, spending more on sustainable packaging or even setting minimum spending requirements on deliveries:

  • 81% of consumers recycle boxes/bags from in-store and online shopping at least half the time and more than half (53%) recycle the packaging 75-100% of the time
  • 64% are willing to spend more on sustainable packaging, with 44% willing to spend up to 5% more
  • 40% agree there should be a minimum amount a consumer must spend to qualify for expedited shipping or shipping in general

Social media influences shopping frequency at sustainable retailers

The survey also revealed that social media has influenced over half (52%) of consumers’ sustainable shopping frequency. Nearly half (45%) said they were slightly-to-moderately influenced and 7% said they were moderately-to-significantly influenced.

For those influenced by social media, Facebook and Instagram had the biggest influence with 31% and 28%, respectively. Facebook is the most popular platform for ages 45 and older and Instagram for ages 18-44. Surprisingly, TikTok (16%) and Snapchat (5%) were not as large of an influence with consumers overall. However, these platforms had a larger appeal for respondents ages 18-29, with TikTok at 28%.

“Businesses are in a unique position to start making smarter decisions that consider not only profit, but the environment and humankind. With the use of powerful new technologies, these factors are no longer mutually exclusive,” continued Wong. “Forecasting demand using artificial intelligence (AI) and machine learning (ML) is one of the most effective ways to do this. These advanced tools can detect obscure business patterns from hundreds of variables, including the weather, price elasticity, and events, to predict sales at the most granular levels. This allows businesses to operate responsibly (and profitably) via reduced waste, more efficient production, smarter transportation strategies, and reduced resource consumption.”

The full report can be downloaded here.

Source: Blue Yonder

related articles:

popular articles:

Thumbnail-Photo: Serving customer expectations with fast delivery...
04.05.2022   #Tech in Retail #iXtenso videos

Serving customer expectations with fast delivery

Automated storage and retrieval system AutoStore @ NRF 2022

„Retail has truly changed,“ says Jon Schechter, Business Development Manager at AutoStore System in an interview at NRF 2022.The COVID pandemic has pushed e-commerce demand even further, customers expect fast and reliable ...

Thumbnail-Photo: Robomart signs deal with Unilever to launch The Ice Cream Shop Robomarts...
17.05.2022   #Tech in Retail #smartphone

Robomart signs deal with Unilever to launch "The Ice Cream Shop" Robomarts

Pilot partnership introduces ice cream delivery – arrives in as little as two minutes

Robomart, the world’s first store-hailing service, has announced a partnership with Unilever, the world’s largest ice cream producer, under its virtual storefront, The Ice Cream Shop. Unilever will deploy a fleet of Ice Cream Robomarts ...

Thumbnail-Photo: On to new owners!
20.06.2022   #online trading #e-commerce

On to new owners!

Via the platform 'Retury', returned parcels find new buyers – without detours

"I don't like that so much after all, I'll send it back." Let's face it, we've all been there before. In 2020, according to Statista, 315 million packages were returned to retailers and warehouses in Germany alone. From ...

Thumbnail-Photo: Smart mailbox for autonomous deliveries
17.06.2022   #Tech in Retail #logistics

Smart mailbox for autonomous deliveries

Dronedek announces new partnership with Speedy Eats

Dronedek Founder and CEO Dan O'Toole fields dozens of contacts each week from organizations interested in working with his company, which is one of the first in the world to offer a secure, smart mailbox designed for autonomous deliveries. ...

Thumbnail-Photo: Glory expands presence to support growth in Poland...
14.04.2022   #logistics #cash management

Glory expands presence to support growth in Poland

Glory expands its direct sales & services presence in Eastern Europe to support growth in Poland

Glory has announced continued expansion, with the opening of a direct sales office in Warsaw. Glory Global Solutions (Poland) LLC will capitalise on growth in the Polish market specifically in retail sector. ...

Thumbnail-Photo: Delivery drone manufacturer Wingcopter raises $42 million...
01.07.2022   #logistics #delivery

Delivery drone manufacturer Wingcopter raises $42 million

REWE Group is among the new investors

Wingcopter, German delivery drone manufacturer and service provider, announced that it has raised $42 million from renowned financial and strategic investors. Leading German retailer REWE Group as well as German investors Salvia and XAI technologies ...

Thumbnail-Photo: Retailers can remain competitive while reducing their environmental...
29.06.2022   #customer satisfaction #sustainability

Retailers can remain competitive while reducing their environmental footprint

Based on consumers’ sustainable delivery preferences

Greener delivery options are no longer a ‘nice to have’ but a ‘must have’. According to research from Metapack’s latest research in Germany, France and the UK, nearly 75% of online shoppers say that they consider ...

Thumbnail-Photo: Brave new last mile
06.07.2022   #data management #digitization

Brave new last mile

A dilemma of digital transformation versus sustainability?

The pandemic has given an additional boost to online retail with its record volumes already recorded in previous years. As a result, last-mile delivery is bursting at the seams, especially in metropolitan areas. There are limits to the capacity of ...

Thumbnail-Photo: FedEx plans to test autonomous drone cargo delivery with Elroy Air...
25.04.2022   #e-commerce #logistic systems

FedEx plans to test autonomous drone cargo delivery with Elroy Air

FedEx and Elroy Air work to launch test flights aimed at middle-mile delivery in 2023

FedEx Express is teaming up with California Bay Area-based Elroy Air, the company building the first end-to-end autonomous vertical take-off and landing (VTOL) aerial cargo system. As a first of its kind agreement in the U.S., FedEx Express ...

Thumbnail-Photo: InHome direct-to-fridge delivery as option for Walmart customers...
08.07.2022   #food retail #services

InHome direct-to-fridge delivery as option for Walmart customers

Walmart creates a convenient shopping experience

Starting on June 6th, Walmart’s InHome Delivery Service, which delivers groceries straight to your fridge, is now available as an optional add-on within Walmart+. What were previously two standalone memberships are joining forces to bring all ...

Supplier

GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Metapack
Metapack
Bahnhofstraße 37
53359 Rheinbach
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn