In the heart of the Latäng Quarter in Cologne, Penny has created a special store design that emphasizes its connection to the district while offering a modern shopping experience. The Penny store is not just a place for everyday shopping, but also a tribute to the city of Cologne and the lively neighborhood in which it is located.
The outdoor area - integration into the cityscape
As soon as you enter the Penny store, it becomes clear that it fits into the urban environment of the locally named Kwartier Latäng. The façade appears modern and clearly structured, with prominent windows that allow plenty of light into the interior. These windows feature illustrations of famous Cologne landmarks, including Cologne Cathedral, the town hall, the Südstadion, the Volksgarten and much more - a clear allusion to the district's local identity.
Local highlights in the store
This concept continues inside. Murals and illustrations depict well-known Cologne locations such as Cologne Central Station, the University of Cologne and Rudolfplatz, to name but a few. They are not only decorative, but also offer visitors a visual journey through Cologne. These elements also create a link to the everyday life and attitude to life of the people of Cologne. This allows customers to identify with the market and connect emotionally. At the same time, the elements give the store a unique atmosphere that sets it apart from other discount stores.
Functionality and a modern shopping experience
In addition to the visual design, Penny in the Kwartier Latäng offers modern shopping solutions such as express checkouts and “Scan & Go” technologies that speed up and simplify the shopping experience. The store design thus combines a love of the city with a functional and contemporary shopping concept.
Conclusion: a modern discount store with local flair
The Penny store in Kwartier Latäng sets new standards with its store design. It combines the practical function of a discount store with a strong local identity, which is expressed through the design of the interior and exterior of the store. For the residents of the district, this Penny is not just a shopping store, but also a piece of home - embedded in the urban backdrop of a proud city.
