Mannequins 2026: More Than Just Window Decor?

This is how dolls help create retail atmospheres and brand experiences.

Photo
Source: iXtenso/Wagner

From abstract forms to dynamic poses: Mannequins shape the atmosphere and define brands. 

At EuroShop, numerous exhibitors demonstrated the versatility of modern mannequins and their display concepts—from purist, minimalist gray-and-silver forms to dynamic poses in urban outfits, all the way to vibrant scenarios for storefronts and retail spaces. 

Our photo gallery shows how mannequins highlight the power of light and form in brand presentation.

Minimalist & modern: New mannequin trends from EuroShop 2026

Vibrant & experimental: New mannequin trends from EuroShop 2026

Ole Römer

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