Video • 23.02.2016

Zebra Technologies: What does Unified Commerce mean for retailers?

Peter Friedel from Zebra Technologies thinks that retail has come a long way in the last 12 months.

Peter Friedel from Zebra Technologies thinks that retail has come a long way in the last 12 months. The big buzzword "omnichannel" has faded away - now more and more industry professionals rather talk about "Unified Commerce". What this exactly means for retailers is explained by Zebra's expert in the video interview.

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