Interview • 18.02.2019

Worry-free legal compliance: tips for newcomers to online retail

Interview with Johannes Drijkoningen, Händlerbund e.V. (German online trade association)

It is imperative for all online retailers to be legally compliant. We talked to Johannes Drijkoningen, Association Advisor at the Händlerbund e.V. about support, relevant information and unfounded fear of digitization.

Mr. Dijkoningen, retailers are afraid of not being fully legally compliant as it pertains to their online business. Are these worries justified?

Legal uncertainty is a legitimate concern in online retail. On the one hand, trepidations and caution regarding the legal situation are justified. Yet on the other hand, this shouldn’t prevent retailers from conducting business online. Legal certainty gives retailers and consumer a clear framework. That is why it is important to know the legal obligations and ensure legal compliance in the marketplace. We make it easier for small and medium-sized online retailers who want to digitize and professionalize to take the first steps to launch a successful business.

What are the first steps retailers must take to secure their store?

We strongly recommend legally secure texts such as a legally compliant data protection policy, complete legal details and other mandatory legal information on the website. Abuse of process is a major concern in Germany, both at the legal and political level. A legally watertight store that has been reviewed by a lawyer can avoid aggravation and save money.

Do you always need legal advice from an external professional?

Whether you are a lone warrior or a big corporation – every business should consider support from service providers. Especially startups who tend to have limited legal knowledge find a valuable partner in support networks like the Händlerbund. But the first step should always be on a smaller level, because small changes can have a big impact.

How much knowledge can someone gain on their own?

We recommend that retailers follow the latest legal developments and at minimum read relevant expert blogs like OnlinehändlerNews. They offer information about the most important basic structures and possible changes. Retailers often just download the legal texts they need from the internet and are unaware that these documents are outdated or contain unlawful provisions. As a general rule, it is advisable for every entrepreneur – regardless of the industry or sector - to at least have websites, flyers, and advertising checked by a legal authority prior to the launch of the business. Many associations and the Händlerbund offer free fact sheets, templates, and guides.

Does the Händlerbund provide free reference materials?

Yes. We have free checklists and fact sheets. Anyone who wants to obtain legal advice or an in-depth assessment to ensure their online business is legally secure and compliant should consider a Händlerbund membership. We offer three membership packages starting at a monthly fee of € 9.90. Our goal is to protect every online retailer - regardless of their budget. 

Short company bio of Händlerbund

The Händlerbund is a 360° e-commerce network. With its members and service partners, it supports retailers in Europe on their journey to professionalization. Since its launch in Leipzig in 2008, the Händlerbund has been committed to promoting industry growth. Legal security and guidance of online retailers are complemented by customer service, marketing and sales, fulfillment and a wide range of training options, events, news and so much more. Thanks to the rapid development of e-commerce, Händlerbund has quickly become Europe's largest online trade association. www.haendlerbund.de

Author: Maxim Abramov; iXtenso – Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: The future of retail: AI is changing everything...
08.07.2019   #digital marketing #visual merchandising

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Thumbnail-Photo: Nets and Swish partner on in-store payments pilot...
23.07.2019   #mobile payment #mobile terminals

Nets and Swish partner on in-store payments pilot

Bluetooth tech enables scalable instore payments for mobile payment app

Nets, a European payments company, and Swish, the number one payments app in Sweden, announce their collaboration on an in-store payments pilot program.Until now, Swish has mostly been used for account-to-account transactions and, more recently, ...

Thumbnail-Photo: drs//POS – The POS system for many check-out situations...
13.09.2019   #pos systems #cashpoints

drs//POS – The POS system for many check-out situations

With the POS system developed by Superdata you are put in the picture

The POS acts as an ear in the store. It affects how timely, and with what information, decision makers at the head office are in a position to assess developments in the store and are able to respond appropriately to the situation.With our POS ...

Thumbnail-Photo: 45th anniversary of the barcode in retail
01.07.2019   #barcode scanner #qr code

45th anniversary of the barcode in retail

GS1 US celebrates the barcode’s relevance as the backbone of commerce

GS1 US®, the information standards organization best known as the administrator of UPC barcodes, this week celebrates 45 years since the debut and first scan of the iconic barcode. On June 26, 1974, a pack of Wrigley's chewing gum carrying a ...

Thumbnail-Photo: Denmarks largest garden center chain is chasing a green profile...
26.06.2019   #sustainability #electronic shelf labels (ESL)

Denmark's largest garden center chain is chasing a green profile

Electronic shelf labels for paper reduction

Plantorama introduces electronic shelf labels in all stores, which significantly reduces the chain's paper consumption. The project will strengthen the chain's green profile and will have a positive influence on the customer experience and ...

Thumbnail-Photo: Sales assistant Remy talks about strange customers and emotional...
25.07.2019   #customer satisfaction #pos marketing

Sales assistant Remy talks about strange customers and emotional decisions

An interview with a fictitious robot that works in retail

There is a lot of hype surrounding humanoid, socially intelligent robots and what they can do. They are interviewed, filmed and tested. Oftentimes, it’s to find out how consumers feel about the machines and how they are accepted by users and ...

Thumbnail-Photo: Pay cash? Via code!
26.08.2019   #mobile payment #app

Pay cash? Via code!

Shop online, pay the bill offline

Barzahlen.de relies on good old cash. The concept of the Berlin start-up: shop online, pay in cash at the store. Swimming against the trend of fast online shopping and mobile payment is paying off, says Weina Wang, Head of Retail. In an interview, ...

Thumbnail-Photo: Silver Surfers: Older adults ride the wave of mobile technology and shop...
01.08.2019   #online trading #e-commerce

Silver Surfers: Older adults ride the wave of mobile technology and shop online

The increasing importance of e-commerce for senior citizens

You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...

Thumbnail-Photo: Improving performance with video training
19.06.2019   #personnel management #video

Improving performance with video training

Video tutorials for inventory management or customer service excellence

Smart Retail Solutions (SRS) has announced their ProfitTrax Platform is now including Best Practice Video Training in its Advanced Analytics Suite. Their team has successfully implemented the update because they believe the key to profit improvement ...

Thumbnail-Photo: When the product becomes the POS
19.08.2019   #mobile payment #pos systems

When the product becomes the POS

“Mobile-first” or the future of the Point of Sale

The classic Point of Sale means physical sales areas including a terminal, cash systems and queues. But this traditional image is changing. Nowadays many customers in brick-and-mortar retail outlets expect the same experience as online and require ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn