Interview • 18.02.2019

Worry-free legal compliance: tips for newcomers to online retail

Interview with Johannes Drijkoningen, Händlerbund e.V. (German online trade association)

It is imperative for all online retailers to be legally compliant. We talked to Johannes Drijkoningen, Association Advisor at the Händlerbund e.V. about support, relevant information and unfounded fear of digitization.

Mr. Dijkoningen, retailers are afraid of not being fully legally compliant as it pertains to their online business. Are these worries justified?

Legal uncertainty is a legitimate concern in online retail. On the one hand, trepidations and caution regarding the legal situation are justified. Yet on the other hand, this shouldn’t prevent retailers from conducting business online. Legal certainty gives retailers and consumer a clear framework. That is why it is important to know the legal obligations and ensure legal compliance in the marketplace. We make it easier for small and medium-sized online retailers who want to digitize and professionalize to take the first steps to launch a successful business.

What are the first steps retailers must take to secure their store?

We strongly recommend legally secure texts such as a legally compliant data protection policy, complete legal details and other mandatory legal information on the website. Abuse of process is a major concern in Germany, both at the legal and political level. A legally watertight store that has been reviewed by a lawyer can avoid aggravation and save money.

Do you always need legal advice from an external professional?

Whether you are a lone warrior or a big corporation – every business should consider support from service providers. Especially startups who tend to have limited legal knowledge find a valuable partner in support networks like the Händlerbund. But the first step should always be on a smaller level, because small changes can have a big impact.

How much knowledge can someone gain on their own?

We recommend that retailers follow the latest legal developments and at minimum read relevant expert blogs like OnlinehändlerNews. They offer information about the most important basic structures and possible changes. Retailers often just download the legal texts they need from the internet and are unaware that these documents are outdated or contain unlawful provisions. As a general rule, it is advisable for every entrepreneur – regardless of the industry or sector - to at least have websites, flyers, and advertising checked by a legal authority prior to the launch of the business. Many associations and the Händlerbund offer free fact sheets, templates, and guides.

Does the Händlerbund provide free reference materials?

Yes. We have free checklists and fact sheets. Anyone who wants to obtain legal advice or an in-depth assessment to ensure their online business is legally secure and compliant should consider a Händlerbund membership. We offer three membership packages starting at a monthly fee of € 9.90. Our goal is to protect every online retailer - regardless of their budget. 

Short company bio of Händlerbund

The Händlerbund is a 360° e-commerce network. With its members and service partners, it supports retailers in Europe on their journey to professionalization. Since its launch in Leipzig in 2008, the Händlerbund has been committed to promoting industry growth. Legal security and guidance of online retailers are complemented by customer service, marketing and sales, fulfillment and a wide range of training options, events, news and so much more. Thanks to the rapid development of e-commerce, Händlerbund has quickly become Europe's largest online trade association. www.haendlerbund.de

Author: Maxim Abramov; iXtenso – Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: New innovative hybrid POS solution for small businesses...
20.05.2019   #pos systems #cashpoints

New innovative hybrid POS solution for small businesses

Posiflex presents a new innovative Hybrid POS solution for small businesses

The Retail market is always evolving, and so is Posiflex. Posiflex continually stays attached to the market and identifies ahead what the market really needs. Posiflex is honored to present its latest innovative Hybrid POS solution, WT-3007A, to the ...

Thumbnail-Photo: E-commerce: AI-powered translations revitalize business...
29.04.2019   #online trading #e-commerce

E-commerce: AI-powered translations revitalize business

Interview with Boris Zielonka, Director Marketing & Sales, Eurotext AG

Retailers who set up an online store can expand their business – especially if they create a multilingual content strategy.As a language and translation service, Eurotext AG supports retailers in this endeavor. From this conversation with ...

Thumbnail-Photo: Introducing a new, powerful mobile POS in Posiflex’s MT series...
25.06.2019   #epos systems #cashpoints

Introducing a new, powerful mobile POS in Posiflex’s MT series

MT-5310W from Posiflex combines the mobility of a tablet with the functionality of a fixed POS terminal. .

Today’s customers have higher expectations than ever when it comes to service. To meet and exceed customers’ ever-growing expectations, Posiflex is pleased to present MT-5310W, the latest addition to the popular MT series: a hybrid ...

Thumbnail-Photo: Cameras, comfort and Artificial Intelligence...
09.04.2019   #security #cashpoints

Cameras, comfort and Artificial Intelligence

Video: What self-checkout systems can already offer today

Self-checkout systems are enjoying ever greater acceptance and are regarded as an important future topic for retailers and customers. ...

Thumbnail-Photo: Tackling organized retail crime with video analytics...
26.06.2019   #video surveillance #digital video surveillance

Tackling organized retail crime with video analytics

Inpixon joins forces with National Anti-Organized Retail Crime Association

Inpixon, an indoor positioning and data analytics company, announced it is collaborating with the National Anti-Organized Retail Crime Association (NAORCA Worldwide) to combat retail crime by providing a free 90-day trial offer for IPA Video™ ...

Thumbnail-Photo: Why digital signage pays off big!
03.06.2019   #digital signage #customer relationship management

Why digital signage pays off big!

The right content can increase sales and customer loyalty

The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...

Thumbnail-Photo: Top 8 supply chain technology trends in 2019...
07.05.2019   #supply chain management (SCM) #artificial intelligence

Top 8 supply chain technology trends in 2019

Technologies that supply chain leaders simply cannot ignore

Gartner, Inc. has identified the top 8 supply chain technology trends in 2019.Gartner’s top strategic supply chain technology trends have broad industry impact, but have not yet been widely adopted. They might be experiencing significant ...

Thumbnail-Photo: Secure networking for 8,800 locations
09.04.2019   #security #software developement

Secure networking for 8,800 locations

LANCOM and ecotel to build one of the largest SD-WANs in Europe

The German network infrastructure supplier LANCOM Systems and the Düsseldorf-based ICT company ecotel have concluded a far-reaching cooperation agreement to build one of the largest WAN projects featuring software-defined networking (SDN) in ...

Thumbnail-Photo: The future of retail: AI is changing everything...
08.07.2019   #digital marketing #visual merchandising

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Thumbnail-Photo: Denmarks largest garden center chain is chasing a green profile...
26.06.2019   #sustainability #electronic shelf labels (ESL)

Denmark's largest garden center chain is chasing a green profile

Electronic shelf labels for paper reduction

Plantorama introduces electronic shelf labels in all stores, which significantly reduces the chain's paper consumption. The project will strengthen the chain's green profile and will have a positive influence on the customer experience and ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen