Grocery eCommerce Forecast • 31.01.2018

US consumers: 36 percent plan to grocery shop online in 2018

Report highlights importance of an omnichannel grocery experience in 2018 as consumer expectations rise

Refrigeration Furniture
Source: Gabi Schoenemann/pixelio.de

The annual Grocery eCommerce Forecast completed in partnership with ShopperKit, an in-store fulfillment platform, surveyed over 1,000 U.S. consumers about grocery shopping habits, intent and barriers moving into 2018 to better equip regional grocers with the insights they need to compete in this increasingly competitive industry.

Among the findings:

1)  Online grocery shopping continues to rise in popularity

In 2018, 36% of U.S. consumers plan to shop online for groceries, which is up from 22% of those who shopped online in 2017.

2)  The 2018 shopper wants a convenient, flexible online experience and will switch grocers to find it

76% of online shoppers will switch grocers for a better digital shopping experience.

3)  The secret to a strong fulfillment offering is real-time communication

51% of online shoppers want the ability to communicate with their in-store picker during their shop.

"Online grocery adoption has risen year over year, and so has the desire for different methods of shopping online and offline, which was a prominent theme in this year's findings," said Chris Bryson, Founder & CEO at Unata. "Moving into 2018, grocers need an offering that meets the expectations of today's omnichannel shopper."

"Shoppers are fiercely loyal to their local grocery store because food is so personal, and the expectation for a convenient and trustworthy way to shop online from their local store of choice is becoming mandatory," said Jack Record, CEO of ShopperKit. "It's the execution and efficiency of a grocer's fulfillment program that will determine whether or not that expectation is met."

Source: Unata

related articles:

popular articles:

Thumbnail-Photo: New cash management solutions for the convenience sector...
08.11.2018   #cash management #cash handling systeme

New cash management solutions for the convenience sector

APG Cash Drawer partners with MSP Systems

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today its new partnership with MSP Systems, a leading EPOS technology provider for the convenience sector in the UK.  MSP is now offering the SMARTtill ...

Thumbnail-Photo: Innovative in-store solution for Dublin university...
10.10.2018   #epos systems #cashpoints, cash register, cash desk

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today their SMARTtill Intelligent Cash Drawer has been installed in Dublin City University’s (DCU) new Londis store as part of its goal to maximize ...

Thumbnail-Photo: Kaufland relies on state-of-the-art technology...
07.11.2018   #pos systems #retail

Kaufland relies on state-of-the-art technology

With an innovative POS system by AURES Technologies

Kaufland offers a completely new shopping experience with ist new store concept. The markets convince with their new, noble and highquality appearance. Modern colors combined with light wood and a new lighting concept create a pleasant atmosphere. ...

Thumbnail-Photo: Absen LED free-standing centrepiece
16.10.2018   #led technology #led lighting

Absen LED free-standing centrepiece

Korean shopping mall sets new retail standard

Situated in Northwest Seoul, Starfield Goyang is the third and latest Starfield mall to open on the outskirts of the South Korean capital, and Starfield’s new shining star. As the largest indoor shopping theme park in Korea’s ...

Thumbnail-Photo: Make room for innovation: Cloud services for agile businesses...
05.10.2018   #data warehouse management #software as a service (SaaS)

Make room for innovation: Cloud services for agile businesses

Implement your retail pilot projects faster than ever. Interview with SAP retail experts.

Leaner, faster, more useful: Cloud solutions help analyze customer information and make meaningful use of it. Ralf Kern and Achim Schneider of the Industry Business Unit Retail at SAP reveal which retailers no longer want to do without the cloud and ...

Thumbnail-Photo: Marketing automation: The USP of the online world...
25.09.2018   #online trading #customer satisfaction

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...

Thumbnail-Photo: Payment solutions in the self-service market...
13.09.2018   #payment systems #self-checkout systems

Payment solutions in the self-service market

CCV and PAX are forming a joint venture

CCV, one of the largest payment service providers and suppliers of payment solutions in Europe, and PAX Technology Limited, subsidiary of PAX Global Technology Limited (“PAX Global”) (Stock Code: 00327.HK), one of the leading electronic ...

Thumbnail-Photo: No-checkout store of the future: Successful retail projects...
06.08.2018   #cashpoints, cash register, cash desk #payment systems

No-checkout store of the future: Successful retail projects

Fine-tuning of the major rollouts has also started in Germany

Robots as sales consultants, REWE’s self-checkout at the neighborhood store or digital price tags. Slowly but surely, customers get used to and increasingly accept these innovative supermarket concepts. But are customers ready to take the next ...

Thumbnail-Photo: Bygg-Ole in Sweden streamlines stores with electronic shelf labels...
12.10.2018   #electronic shelf labels (ESL) #electronic shelf labelling

Bygg-Ole in Sweden streamlines stores with electronic shelf labels

For more efficiency and free up time for more promotional activities

With the goal of saving time and money, the DIY retailer Bygg-Ole in Stockholm has implemented the solution Breece electronic shelf labels, which will help the DIY retailer to increase efficiency and free up time for more promotional ...

Thumbnail-Photo: Waiting in checkout lines
15.08.2018   #customer satisfaction #digitization

Waiting in checkout lines

A turnoff to European shoppers

For many European shoppers, waiting at checkout lines any longer than five minutes is too long, according to retail study by Adyen. Shoppers are looking for an experience that satisfies three fundamental demands: convenience, context and ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Verifone (UK) Limited
7 Cowley Business Park, High Street
UB8 2AD Cowley, Uxbridge