Product • 07.12.2016

uberall launches tool to influence consumers' buying decisions via social

World's first to use Facebook's API feature

uberall announced the launch of its local social engagement tool today, Engage. The tool enables businesses to make more sales by influencing local customers’ purchasing decisions at key moments in the sales cycle, and is one of the world's first tools to leverage the new offer feature of Facebook's API.

Engage empowers businesses to post across social media, review sites and directories for all their store locations, from directly within the uberall cloud. This also includes posting current offers to desired store location pages in Facebook. Businesses can now not only monitor mentions of their brand, but actively respond to customers and provide them with offers and discounts to generate sales across all store locations. As one of the first business tools to work with Facebook’s business offers feature, the tool also provides a natural end-user experience.

With customers shown to be influenceable in their choice of brand when researching a product or service, positive brand reviews and mentions are vital to sway customers' buying decisions. uberall already provided its clients with the ability to monitor their reputations online, and was extending its product offering in social posting capabilities - coinciding with Facebook’s offer feature was tremendous serendipity:

Photo: uberall launches tool to influence consumers buying decisions via social...
Source: uberall

"Although we have had social monitoring features for a long time, we were very happy when Facebook announced that product offers would be available through the API. We were developing our social engagement tool further, to include a greater range of social media and review sites segmented by store location in the tool's capabilities, and we happened to be developing our tool at the same time Facebook was developing the offer feature of its API", said Co-Founder Florian Huebner. He continued: “Engage will really power our clients’ selling opportunities - since consumers’ buying decisions are not finalized in the research stage, they can be influenced by positive or negative reviews. We take this idea a major step forward enabling businesses to identify and target customers by location, and thereby influencing those consumers at the local level with positive responses to brand mentions.”

With responses to Engage highly positive among uberall’s clients who have tested the tool, the company announced the opening of its US office in the heart of the American tech and startup scene, in San Francisco. The office will enable the company to develop its presence in the US and provide American clients with direct access to uberall representatives. Co-Founder David Federhen said "working with US customers and key technology partners like Facebook, Google, Apple and Microsoft is very important to us. After lengthy consideration, we decided to move to San Francisco to increase our visibility in the American market, and showcase our game-changing local data and presence management solution - Engage is the thing that put the move over the top as it's an incredibly powerful tool combining data and social, with direct impacts on marketing and sales."

The new tool will enable businesses to:

  • Monitor reviews and user-generated content of their businesses, and therefore understand perceptions of their brand.
  • Respond directly to feedback and customer generated content from within uberall’s Local Management Cloud.
  • Create content to be posted across social media channels and the rest of the uberall Listings Network, but also across all or individual locations, allowing tailored communication for each location.
  • Schedule posts to publish at a future date and time across locations.
  • Receive custom notifications for each new review or user-generated content, putting businesses in the driver’s seat when it comes to shaping their company’s online reputation.
  • Analyze reviews and user content by location, time, platform, geography or type.
  • Understand who their customers are for each location: Who shops in their stores, and who leaves reviews for every location.

The Local Management Cloud can already:

  • Enable businesses to manage all their business location data from a single, innovative platform.
  • Design customized store locators for companies to enhance their local search presence.
  • Manage both basic address data and rich content like categories, business descriptions or images.
  • Use the business information stored in the uberall cloud for in-house reporting, customer support tools and more.
  • Understand and track the performance of all business locations across all uberall products in one single dashboard.
  • Assign user roles to better control business data.
Source: uberall

related articles:

popular articles:

Thumbnail-Photo: Toshiba: artificial intelligence for frictionless shopping...
21.02.2019   #self-checkout systems #Trade fair special EuroCIS 2019

Toshiba: artificial intelligence for frictionless shopping

AI, edge computing and smart shelf technology at the EuroCIS 2019

Thumbnail-Photo: Robots in retail: producer and salesperson all-in-one at the fully...
15.03.2019   #artificial intelligence #customer retention

Robots in retail: producer and salesperson all-in-one at the fully automated kiosk

Interview with Matthias Krinke, Managing Director of pi4_robotics GmbH

At Berlin’s shopping mall Bikini Berlin, we meet the robot “Gisela”. The robot’s designer Matthias Krinke sat down with us and explained what she can do and revealed what the retail industry can expect from her and her ...

Thumbnail-Photo: E-commerce: AI-powered translations revitalize business...
29.04.2019   #online trading #e-commerce

E-commerce: AI-powered translations revitalize business

Interview with Boris Zielonka, Director Marketing & Sales, Eurotext AG

Retailers who set up an online store can expand their business – especially if they create a multilingual content strategy.As a language and translation service, Eurotext AG supports retailers in this endeavor. From this conversation with ...

Thumbnail-Photo: New innovative hybrid POS solution for small businesses...
20.05.2019   #pos systems #cashpoints, cash register, cash desk

New innovative hybrid POS solution for small businesses

Posiflex presents a new innovative Hybrid POS solution for small businesses

The Retail market is always evolving, and so is Posiflex. Posiflex continually stays attached to the market and identifies ahead what the market really needs. Posiflex is honored to present its latest innovative Hybrid POS solution, WT-3007A, to the ...

Thumbnail-Photo: Goodbye paper receipts: All documents stored in one app...
16.05.2019   #epos systems #cashpoints, cash register, cash desk

Goodbye paper receipts: All documents stored in one app

What happens when the Receipt Provision Ordinance takes effect? We digitize!

They create a lot of work and endless waste: tons of paper receipts from cash registers end up with customers or the waste bin every day. In early 2020, all consumers must be given a purchase receipt in Germany. That’s what the law mandates. ...

Thumbnail-Photo: Cameras, comfort and Artificial Intelligence...
09.04.2019   #security #cashpoints, cash register, cash desk

Cameras, comfort and Artificial Intelligence

Video: What self-checkout systems can already offer today

Self-checkout systems are enjoying ever greater acceptance and are regarded as an important future topic for retailers and customers. ...

Thumbnail-Photo: Social commerce 2.0: artificial intelligence detects purchase intention...
18.04.2019   #e-commerce #sustainability

Social commerce 2.0: artificial intelligence detects purchase intention

Choosy analyzes fashion trends on Instagram – and redesigns them

The fashion world moves at lightning speed – and more than ever thanks to the rise of social media. In the past, key trends emerged off the runways twice a year during fashion weeks. Now Instagram et al. set the tone daily thanks to feeds of ...

Thumbnail-Photo: A new approach to cash handling
01.02.2019   #payment systems #services

A new approach to cash handling

Cash as a service

Thanks to the rapid expansion of e-commerce and Amazon, there is no doubt that a range of new card payment options are on the rise. At the same time, retailers are still handling enormous amount of cash daily because cash remains by far the most ...

Thumbnail-Photo: Toshiba spotlights new innovations for empowering retail...
21.01.2019   #mobile payment #payment systems

Toshiba spotlights new innovations for empowering retail

Showcasing its latest solutions, services and innovative concepts at hall 9 booth B42

Visitors to EuroCIS 2019 will learn at Toshiba's booth how every retailer can design his checkout to suit his and the customers' needs. Under the motto "Empowering the Art of Retail", Toshiba will present its end-to-end IT ...

Thumbnail-Photo: Using digital data to drive brick-and-mortar retail success...
31.01.2019   #brick and mortar retail #data analysis

Using digital data to drive brick-and-mortar retail success

Advanced Outlet Analytics

When it comes to using and analyzing relevant data, brick-and-mortar retail lags behind its online competition. While e-commerce retailers use detailed data from web analytics, CRM, and Google searches to analyze user behavior and generate ...


Flinger Broich 203
40235 Düsseldorf
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Casio Europe GmbH
Casio Europe GmbH
CASIO-Platz 1
22848 Norderstedt
EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau