Company News • 29.11.2018

Trend 2019: The digitization of the stationary retail trade

From retail to omnichannel business model

Ultra wide lcd screens; Copyright: permaplay
Source: permaplay

For stationary retailers, it is no longer enough to think individually about e-commerce or other digital strategies. Instead, the focus is on networking online, mobile and offline channels and implementing a multichannel strategy, the so-called Omni-Channel Strategy. But what do customers expect from stationary retail in terms of digitization?

Numerous studies have dealt with the current expectations of consumers in stationary retailing and asked customers about their expectations. These studies reveal interesting details, explains Werner Vogt, Managing Director of Permaplay Media Solutions: “80 percent of the shoppers love the brick-and-mortar look-and-feel experience and the instant availability of the goods, 70 percent of the shoppers are of the opinion that the brick-and-mortar retail trade offers a significantly better service than the online trade, 60 percent enjoy the social experience with their family or friends when shopping. However, 60 percent of shoppers also expect retailers to invest in digital technologies.”

Permaplay now offers modern digital customer stoppers that attract significantly more customer attention than traditional displays. The digital eye-catcher is an attention-grabbing communication tool at the POS for retailers, coffee shops, restaurants, supermarkets and shopping malls. “This modern customer stopper,” says Findaria Sunardi, Marketing and Sales Manager at Permaplay Media Solutions, “allows the right offer to be promoted at the right time and sales to be actively stimulated. The great strength lies in adapting offers to the circumstances: Advertise your lunch offer and umbrellas at lunchtime and when it is raining.”

Permaplay's Ultra Wide LCD screens are another interesting building block for an effective digitalization of retail. They feature FHD resolution and a sleek, attractive design with a slim black metal housing. The Ultra Wide LCD screens are the perfect solution for digital signage applications in public transport, retail, events and cultural venues such as museums.

Also, some Permaplay displays feature IPS (In-Plane Switching) technology, which provides a wider viewing angle and improved color reproduction as the pixels are modified horizontally rather than vertically. The technology improves the viewing angle and color representation, providing the user with a much better overall viewing experience.

“Stationary retail is currently undergoing a transformation from traditional retail to an Omni-Channel business model. The trend is not only to use digital technologies, but also to use optically attractive POS presentation of sales displays for high-quality product ranges such as jewelry or perfume, as our examples show. Retailers who successfully implement this holistic strategy will secure new market shares in the future,” says Werner Vogt confidently.

Supplier
Logo: Permaplay Media Solutions GmbH

Permaplay Media Solutions GmbH

Aschmattstr. 8
76532 Baden-Baden
Germany

related articles:

popular articles:

Thumbnail: Photo: Bygg-Ole in Sweden streamlines stores with electronic shelf labels...
Company News • 12.10.2018

Bygg-Ole in Sweden streamlines stores with electronic shelf labels

For more efficiency and free up time for more promotional activities

Thumbnail: Photo: Payment solutions in the self-service market...
Company News • 13.09.2018

Payment solutions in the self-service market

CCV and PAX are forming a joint venture

Thumbnail: Photo: Toshiba is the leader in EPOS technology
Company News • 18.10.2018

Toshiba is the leader in EPOS technology

Nearly 50 percent growth in self checkout market share

Thumbnail: Photo: RFID tags with features for the cashierless store...
More than retail security • 29.10.2018

RFID tags with features for the cashierless store

Customers can unlock products on their own thanks to smart tags

Thumbnail: Photo: Mobile payment service
News • 20.08.2018

Mobile payment service

Mall of America® welcomes chinese consumers

Thumbnail: Photo: Innovative in-store solution for Dublin university...
Company News • 10.10.2018

Innovative in-store solution for Dublin university

APG Cash Drawer with Retail Solutions installs SMARTtill Cash Management
Technology

Thumbnail: Photo: Marketing automation: The USP of the online world...
Report • 25.09.2018

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Thumbnail: Photo: Top-Toy strengthens stores with digital initiatives...
Company News • 02.10.2018

Top-Toy strengthens stores with digital initiatives

Digital initiatives to boost the stores and ensure competitiveness

Thumbnail: Photo: No-checkout store of the future: Successful retail projects...
Report • 06.08.2018

No-checkout store of the future: Successful retail projects

Fine-tuning of the major rollouts has also started in Germany

Thumbnail: Photo: Francisco Partners Completes Acquisition of Verifone...
Company News • 27.08.2018

Francisco Partners Completes Acquisition of Verifone

Mike Pulli assumes role of CEO at Verifone

Supplier

Verifone (UK) Limited
7 Cowley Business Park, High Street
UB8 2AD Cowley, Uxbridge
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven