Torex Retail Holdings Limited (Torex™) today launches its Torex™ Loyalty system, enabling retailers to achieve unrivalled insight into customers spending behaviour and transform this into revenue growth. Torex Loyalty is a platform-independent, modular multi-channel system that integrates with a retailer’s existing in-store technology to provide a comprehensive promotions, communications and analysis package.
Torex Loyalty offers retailers the ability to proactively drive sales and influence customers’ spending. With Torex Loyalty, retailers are able to collect and store key information about customers and their shopping habits regardless of where they shop, be it in-store or on the web. They can then use this information to build an accurate picture of consumer demand, designing promotions precisely tailored to fit the needs of individual customers based on the insights provided.
With advanced data analysis capabilities, Torex Loyalty is able to help retailers predict which promotions will appeal most to certain types of shopper, and can even simulate the overall effects of a campaign on a retailer’s business, allowing them to assess the potential return on investment.
Replacing outdated coupon-based systems, Torex Loyalty can also communicate offers using methods better suited to the lifestyles of today’s consumers, such as sending a text message containing details of an offer to a customer’s mobile phone, or an email to their personal account. Retailers can also make use of SMS and Bluetooth technology to instantly alert customers to offers when they visit a store.
The system enables retailers to accept promotions across multiple touch points, allowing them to reach all their customers, regardless of their preferred method of shopping.
Doug Hargrove, Chief Marketing Officer at Torex, comments: “In today’s trading environment it is crucial that retailers fully understand their customers’ needs, and are able to closely engage with them. Torex Loyalty provides a clear insight into shopping habits and uses this information to predict demand so that retailers can proactively target customers with relevant offers. The system will help retailers drive profits by retaining more customers, increasing average customer spend whilst capturing a greater share of their market and reducing costs.”
