Company News • 12.03.2013

Synqera joins forces with Star Micronics to showcase ground-breaking retail technology solution

Synqera joins forces with Star Micronics to showcase ground-breaking retail...
Source: Synqera

Synqera Solution presented on Loyalty Printer and Simplate at the Retail Business Technology Expo, 12-13 March 2013.

In partnership with Star Micronics, pioneering technology start-up Synqera will this week showcase its ground-breaking retail solution in the UK for the first time at the Retail Technology Business Expo (RBTE) in Earls Court, London.

Synqera has joined forces with the global company for the leading trade event (12-13 March 2013). Together they will unveil an in-store hardware device called the Synqera Loyalty Printer, which uses Synqera’s software and Star Micronics’ hardware to deliver bespoke, printed, personalised shopping lists, recipes, coupons and special offers to customers at the entrance to a retail store.

In addition, at RBTE Synqera will also be showcasing its POS hardware, Simplate, which harnesses the Synqera software and is designed to capture consumer attention during their idle time at the checkout. It also supports a variety of payment methods.

This first-of-its-kind engagement solution by Synqera uses Big Data analysis and draws on customer data, such as purchase history, alongside business intelligence, for instance current promotions, to trigger relevant content to consumers in real time via a scenario generation engine.

Both the Synqera Loyalty Printer and Simplate can integrate with existing retail membership programmes by reading customer loyalty cards, and both feature colourful touch screens, barcode scanners, and NFC/swipe functionality.

The Synqera platform promises to revolutionise the way individuals shop, and the way retailers connect with customers in-store. It provides retailers with a tool to promote specific goods or services, as well as to increase customer service and loyalty - and it can be applied to a range of devices.

Kirill Gorynya, Synqera CEO and founder comments: “We’re thrilled to be attending the Retail Business Technology Expo because it is the perfect platform to launch our solution to the UK market. We’ve had fantastic feedback from introducing the platform in New York, Paris and Germany, and we are confident the UK industry will also recognise the potential in harnessing loyalty data to deliver real-time bespoke content to customers while they are in-store.

“We’re proud to be partnering with Star Micronics to present the Synqera Loyalty Printer, which shows how our software can be applied to engage shoppers at the store entrance. And our very own Simplate device is an example of POS hardware which can tap into the crucial time at the checkout, which can be used for upsell, cross sell and promotional opportunities.

“With increased competition and the on-going economic climate squeezing budgets, it is those retailers who enthusiastically embrace new technologies in order to develop customer loyalty that will reap the rewards.”

Synqera will be exhibiting with Star Micronics at Stand 310 at Retail Business Technology Expo taking place on Tuesday 12th and Wednesday 13th of March at Earl’s Court exhibition centre in London.

Supplier
Logo: Star Micronics Europe Ltd.

Star Micronics Europe Ltd.

Star House, Peregrine Business Park, Gomm Road, High Wycombe
Bucks HP13 7DL
UK

more on: printers

related articles:

popular articles:

Thumbnail-Photo: Wow factor affects the bottom line at Denmarks largest garden center...
22.01.2020   #consulting #electronic shelf labels (ESL)

Wow factor affects the bottom line at Denmark's largest garden center chain

ESL results in time savings for employees and creates a positive customer experience

The rollout of electronic shelf labels is in progress at Plantorama, which expects both economic and operational benefits by replacing the paper shelf labels in all of the chain's garden centers. Staff members need more time for customers and it ...

Thumbnail-Photo: Self-Service for the ultimate customer experience...
19.02.2020   #brick and mortar retail #self-checkout systems

Self-Service for the ultimate customer experience

EuroShop 2020: iXtenso spoke with Diebold Nixdorf

Diebold Nixdorf as a leader in connected commerce offers innovative technologies for the optimized mix of self-service and checkout systems. With the program Storerevolution™ their solutions are a benefit for customers and retailers at the ...

Thumbnail-Photo: Cloud access control for retail companies
27.01.2020   #security #security management

Cloud access control for retail companies

SALTO KS Keys as a Service: Manage access wire-free and in real-time

With SALTO KS Keys as a Service, all types of wholesalers and retailers, chain restaurants and banks can manage access to all shops, locations, offices and warehouses/storage rooms wire-free and in real-time. This enhances loss prevention, helps to ...

Thumbnail-Photo: Toshiba demonstrates the future of shopping at EuroShop 2020...
13.02.2020   #self-checkout systems #Trade fair special EuroShop 2020

Toshiba demonstrates the future of shopping at EuroShop 2020

Toshiba spotlights innovations enabling retailers to create “moments that inspire”

Toshiba Global Commerce Solutions offers EuroShop 2020 attendees a look into the future via its ‘Frictionless Store’, Feb. 16-20, hall 6 booth C41 in Düsseldorf, Germany. Toshiba’s innovative solutions enable retailers to ...

Thumbnail-Photo: Stay safe with VariPOS
11.05.2020   #cashpoints #terminals

Stay safe with VariPOS

How technology helps – Stay safe at the point of sale

Technologies for product identification and payment authentication are great for improving the customer experience with speed and accuracy, but these technologies are also being seen as beneficial in the wake of the Coronavirus Pandemic. ...

Thumbnail-Photo: Cutting through the tax jungle
25.02.2020   #online trading #e-commerce

Cutting through the tax jungle

Startup helps online retailers to be fully compliant with European VAT regulations

Anyone who sells goods online is obliged to pay value-added tax (VAT). The amount depends on the respective national regulations. But what happens if you have cross-border exports and transactions? How much VAT do sellers have to pay in this case ...

Thumbnail-Photo: Wirecard and Klarna launch joint payment solution for merchants...
27.03.2020   #payment systems #digitization

Wirecard and Klarna launch joint payment solution for merchants

Wirecard embeds all three Klarna payment methods into merchants' checkout

Wirecard, the global innovation leader for digital financial technology, and Klarna, a leading global payments and shopping provider, announced today the launch of a new enhanced joint payment solution. All three Klarna shopping methods, Pay Now, ...

Thumbnail-Photo: Password? No need!
09.03.2020   #mobile payment #security

Password? No need!

Interview with Dr. Daniel Schellenberg, COO of IDEE GmbH

Do you have an existing user account? Did you forget your password? No doubt, those are some annoying questions when you shop online. The brains behind IDEE agree and leverage your "digital identity" to make surfing and online shopping ...

Thumbnail-Photo: Corona crisis: Contactless payment more popular than ever...
30.03.2020   #cashpoints #brick and mortar retail

Corona crisis: Contactless payment more popular than ever

Practical, fast, and, above all, hygienic

"Please make contactless payment if possible." These or similar notices are currently in the checkout area of many grocery stores. By reducing necessary contact points in the checkout zone, it is hoped to counteract the spread of the ...

Thumbnail-Photo: Solid Lines 2020, a product range …
01.02.2020   #refrigeration cabinets #Trade fair special EuroShop 2020

Solid Lines 2020, a product range …

… designed with the idea of generating unforgettable shopping experiences

New architectural and design concepts are appearing in the conceptualization of current supermarkets, especially aimed at improving the customers' shopping experience by incorporating solutions that generate value, allowing to optimize energy ...

Supplier

Diebold Nixdorf
Diebold Nixdorf
Heinz-Nixdorf-Ring 1
33106 Paderborn
VR Payment GmbH
VR Payment GmbH
Saonestraße 3a
60528 Frankfurt am Main
Saint Gobain Sovis
Avenue de la Republique
2407 Chateau Thierry Cedex
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
POSIFLEX GmbH
POSIFLEX GmbH
Flinger Broich 203
40235 Düsseldorf
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Nagarro Allgeier ES GmbH
Nagarro Allgeier ES GmbH
Westerbachstr. 32
61476 Kronberg im Taunus
Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln