Video • 08.03.2018

Success is no coincidence: Business Analytics in retail

Business Analytics - Collect and analyze data and use the knowledge from it profitably. With the right systems, every retailer can do that.

Collecting them is one thing, analyzing and using them constructively is another. Customer behavior data is worth its weight in gold. They make it possible to address customers personally, optimise prices and carry out forward-looking analyses. And there is also the artificial intelligence ...

Source: EuroCIS

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