Company News • 30.11.2011

State-of-the-art or just pilots – what does the future of Mobile Payment look like?

One of the focal points at EuroCIS 2012 will be provided by innovative payment systems specifically geared to the retail. The theme of mobile payment is currently arousing special interest in the retail scene. Which forms of Mobile Payment are already being offered to the retail and which trends are set to make their mark in future, will be presented at EuroCIS by suppliers including Atos, B+S Card Services, ConCardis, easycash, Hypercom, Ingenico, InterCard, Itellium, Valuephone or VeriFone.

“After contactless cards at the retail checkout, making purchases with mobile phones using mobile Internet as well as contactless payment with NFC-compatible mobile phones at the checkout are presenting the latest challenges. Mobile Services are driving Mobile Payments”, explains Horst Förster, member of the Payment Systems Working Group within the EHI Retail Institute.

Mobile phones enabling Mobile Services

Within the retail sector convenience for consumers is a key aim. To this end, leading retailers are now also banking on the mobile services provided by modern mobile phones. These include for example:

• Sending/receiving e-mails and SMS/MMS messages
• Mobile Internet access
• Downloading applications (“Mobile Apps”)
• 2D QR Code readers for accessing information from the Internet
• Mobile Wallet for storing vouchers and Gift Cards
• Contactless NFC function for dialogue at the Point of Sale

These facilities form the technical basis for Mobile Services within the retail trade, local public transport, banks and many other sectors.

Mobile Services and mobile Internet driving Mobile Payments

Since 2008 there has been increasing interest within the retail in Mobile Services for a mobile, direct addressing of customers. The mobile services of interest to the retail include among others:

• Customer information: store branch finder, product range finder, shopping list, current offers, also SMS welcome

• Product and service information: delivery status, guarantee status

• Customer loyalty schemes: vouchers, discounts, Mobile Couponing, bonus points, special offers

• Mobile shopping in the mobile online shop using “Mobile Apps”

• Product and service offers on smart posters: information can be accessed using NFC-compatible mobile phones.

To this end, various mobile communication options can be used on an individual-customer basis – for example e-mail, SMS, Mobile App or 2D QR Barcodes, and from 2012 also contactless NFC technology.

The Mobile Couponing example – smart phones as a discount card

Paper vouchers, coupons and discount cards have now got mobile competition. The trend is towards location-based electronic coupons, which can be sent on an individual-customer basis to a registered regular customer’s mobile phone and stored in the retailer’s Mobile Wallet or App. The regular customer can redeem their “Location-based” coupon in the retailer’s store, mostly through a scan of the QR Barcodes from the mobile phone display screen.

Mobile payments using the mobile Internet

The best example of the strong increase in the consumers’ and the retail’s mobility is online shopping using mobile Internet. Many retailers have been operating online shops for years and often already achieve 15% of their turnover here in the over-the-counter retail sector.

The Internet and its tried-and-tested e-Payment-Mix are also key components in the retail for mobile Internet. Because mobile customers have now begun to also use the Internet on a mobile basis with their Smart Phones, test services offered by Mobile Apps and conveniently make purchases with their mobile phones using the mobile Internet. Leading online retailers have already set up mobile online shops for this purpose and developed corresponding Mobile App services.

Today in Germany the m-Payment-Mix available from mobile online shops corresponds to the e-Payment-Mix in Germany and Europe – thanks to the web technologies also used on the mobile Internet. Mobile payment functions just as easily “as payments on the Internet”.

Today all Mobile Payments involve for example card payments, electronic direct debit (EDD), prepaid-account, e-wallets (e.g. PayPal), online bank transfers or also SMS payments such as mpass.

Example – the mobile phone as mobile retail checkout

Mobile retailers can use Smart Phones as a mobile retail checkout. At EuroCIS 2012 ConCardis is showing its Mobile Payment App, which retailers can use for the mobile processing of card payments.

Example – mpass SMS Payment Service

At the forthcoming EuroCIS, Easycash will be providing information about the mpass SMS Payment Service. After a one-off registration with their mobile phone provider, the user can make payments in (mobile) online shops using their mobile phone number and mpass PIN with an mpass SMS. mpass payments are debited via an existing bank account. .

Example – QR code-based mobile payment using IntelliPay

At EuroCIS 2012, IT service-provider Itellium will be showing the ItelliPay QR code-based Mobile Payment solution. Here for example, an electronic direct debit process is triggered through a checkout receipt printed out from the retail checkout in QR code form. The registered user scans the QR Code with their mobile phone, the ItelliPay App launches automatically and displays the amount to be paid. The user registered for the service confirms the payment with their itellipay PIN. The ItelliPay App sends the payment data with confirmation to the Acquirer, who confirms payment to the retailer. The debit is effected via the existing payment form (e.g. electronic direct debit or bank account).

Contactless Mobile NFC payments at the checkout

In Germany the next expected development – in addition to contactless cards – will be a more powerful integration of contactless technologies with, and in mobile telephones (e.g. NFC Sticker, QR Code, or NFC function), aimed at making diverse Mobile Services & Payments available at contactless POS Terminals, in retail vending machines and at Smart Tags thus opening up new markets.

To this end, there are already over 200 Mobile NFC Payment initiatives Europe-wide, which offer fast and secure mobile payment. In Germany these are Touch & Travel operated by German Railways (DB - Deutsche Bahn) and RMV2go by the Rhine-Main Transport Authority (RMV - Rhein-Main-Verkehrsverbund).

Card payments, electronic direct debit, prepaid account, e-wallets, bank transfer or SMS payments can then be conducted using a contactless NFC dialogue with a contactless reader at the retail checkout, using retail vending machines or on Smart Posters. To that extent, the NFC technology is now also taking the payment services we are familiar with from the (mobile) Internet to the retail checkout.

Outlook

An increasing number of consumers now own Internet-compatible smartphone-mobile phones. In order to address their mobile customers, the retail is increasingly relying on individual-customer Mobile Services.

The latest trends in the retail include online shopping on the mobile Internet using mobile phones along with mobile customer loyalty services. In this connection Mobile-Payment services are used “like those on the Internet”.

The acceptance among consumers and customers’ behaviour when using Mobile Services and Mobile Payments is based on their personal experiences with the Internet. The young generation in particular is very mobile phone-savvy and is seeking to make increased use of the mobile world.

Smart posters and contactless mobile phones will trigger new trends in the retail as soon as – as announced by the manufacturers for 2012 – NFC-compatible mobile phones are available in sufficient quantities.

Moore informations under  www.eurocis.com

related articles:

popular articles:

Thumbnail-Photo: Pay cash? Via code!
26.08.2019   #mobile payment #app

Pay cash? Via code!

Shop online, pay the bill offline

Barzahlen.de relies on good old cash. The concept of the Berlin start-up: shop online, pay in cash at the store. Swimming against the trend of fast online shopping and mobile payment is paying off, says Weina Wang, Head of Retail. In an interview, ...

Thumbnail-Photo: Nominate your company for the E-commerce Germany Awards 2020!...
21.11.2019   #online trading #e-commerce

Nominate your company for the E-commerce Germany Awards 2020!

Award ceremony as part of E-Commerce Berlin Expo

The E-commerce Germany Awards are officially accepting submissions as of the 4th  November, 2019. Companies within the e-commerce sector are able to apply to one of the ten categories. The annual awards are given out for the third time in ...

Thumbnail-Photo: Retail Asia Conference & Expo (RACE)
07.10.2019   #online trading #retail

Retail Asia Conference & Expo (RACE)

As the leading retail exhibition in Asia, RACE is taken place from 6 – 8 May 2020.

As the leading retail exhibition in Asia, RACE is recognised as the must-join event among the industry’s most influential retailers and customers. RACE features three focus areas: Retail technology, retail design & in-store marketing ...

Thumbnail-Photo: Strategic partnership in Brazil for new checkout-free stores...
30.08.2019   #mobile payment #brick and mortar retail

Strategic partnership in Brazil for new checkout-free stores

Zippin and Lojas Americanas: national roll-out underway

Zippin announced it has entered a strategic partnership with Brazil's largest retailer, Lojas Americanas S.A., to deploy its checkout-free technology in stores across the country. Though its innovation vertical, "IF – ...

Thumbnail-Photo: drs//POS – The POS system for many check-out situations...
13.09.2019   #pos systems #cashpoints

drs//POS – The POS system for many check-out situations

With the POS system developed by Superdata you are put in the picture

The POS acts as an ear in the store. It affects how timely, and with what information, decision makers at the head office are in a position to assess developments in the store and are able to respond appropriately to the situation.With our POS ...

Thumbnail-Photo: Spar: opening in Copenhagen
30.10.2019   #electronic shelf labels (ESL) #price labelling

Spar: opening in Copenhagen

International Flagship-Store opens for business in Sydhavn, in the South of Copenhagen

On August 22nd, the grocery chain Spar opened its doors to a brand new store with international concepts in the South of Copenhagen area, Sydhavn. The new store offers a modern shopping experience where it should be easy, convenient and enjoyable to ...

Thumbnail-Photo: Irma: flagship store in Copenhagen
30.10.2019   #electronic shelf labels (ESL) #price labelling

Irma: flagship store in Copenhagen

Denmark's oldest grocery chain opens a new store

At the same time Irma, a Danish grocery chain, could celebrate its 133rd birthday, the chain also opened a new flagship store at Østerport station in Copenhagen. Besides showing renewal and being able to ensure the customers updated prices ...

Thumbnail-Photo: App creates personalised shopping experience...
26.08.2019   #mobile payment #app

App creates personalised shopping experience

The Swiss trading company Valora is opening its first cashless convenience store

The goods are chosen, scanned and paid for using the avec smartphone app. Mobile computer vision specialists Scandit’s scan engine is a key component of the customer-facing app. The future of shopping - whether online or offline - is ...

Thumbnail-Photo: POS in the cloud: the networked checkout
13.09.2019   #epos software #digitization

POS in the cloud: the networked checkout

On the possibilities for a cloud-based point-of-sale-system

Everyone is talking about smart industry-specific cloud solutions. The cloud also offers the retail sector fresh possibilities for its day-to-day operations. So, it's no surprise that more and more companies are installing point-of-sale software ...

Thumbnail-Photo: ARNEG GROUP: from Sharing Avenue to Melting Pot...
09.12.2019   #refrigeration cabinets #Trade fair special EuroShop 2020

ARNEG GROUP: from Sharing Avenue to Melting Pot

The sharing road leads a long way

At the 20th edition of Euroshop, the Arneg Group is expressing its cosmopolitan soul on a kaleidoscopic stand that embodies the concept of sharing, interpreted as a virtuous fusion of competence, experience and vision capable of generating change ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
ARNEG S.p.A.
ARNEG S.p.A.
Via Venezia, 58
35010 Marsango di Campo San Martino/PD
Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
Frost-Trol s.a.
Frost-Trol s.a.
Ctra. Valencia-Barcelona, km. 68,9
12080 Castellon
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven