RETAIL HORIZONS

Retailers wishing to thrive in the face of global competition need to develop growth strategies, increase productivity and differentiate themselves from the competition. Innovative IT solutions serve as a powerful driver in the realization of these strategies.

“Retail Horizons – Vision from Store to Enterprise” is the title of Wincor Nixdorf’s new strategic program. The concept of “Retail Horizons” encompasses all of the innovative technologies and solutions that promise to open up new prospects and new horizons for the retailer, from improving customer services and enhancing productivity to optimizing business processes from the stores all the way up to the central office. The program is built around four main pillars. It addresses the consistent continuing development of self-service, the automation of business processes, for example in cash handling, the application of customer facing technologies for an innovative customer approach and better customer service, and the realization of centralized store management, which is all about the effective management of complex business transactions from the central office to ensure that all necessary information is available where it is needed in real time.

1. Improvements at the checkout.
Customers complain about long waiting times; retailers complain about high process costs. Intelligent new selfservice systems help to meet both of these challenges. Self-checkout, mobile self-scanning, the separation of scanning and payment processes: Wincor Nixdorf works with retailers to identify the perfect checkout mix.

2. Rationalization of cash handling processes.
Cash handling at the checkout and in the back office involves substantial costs and poses a constant security risk. Wincor Nixdorf develops comprehensive cash stream management and automation solutions for retailers.

3. New paths to the customer.
Modern in-store marketing technologies, from kiosk systems and electronic advertising displays to multimedia applications, offer extra service combined with a distinctive shopping experience for the customer – and associated additional revenues for the retailer.

4. Central process management.
Transferring administrative and management processes to central systems reduces the complexity of in-store systems. Wincor Nixdorf’s software platforms for the stores cut process costs and allow store staff to spend more time on other tasks, such as customer service or shelf maintenance, by sparing them the burden of routine tasks. Wincor Nixdorf is an innovative partner for retailers in all of these areas. And not just as a partner providing products: we offer complete solutions – hardware, software, consulting and services – that are optimally matched to each retailer’s processes. Wincor Nixdorf never loses sight of the need for customer investments to be genuinely cost-effective either: a consistent commitment to an advantageous total cost of ownership pervades all of our development work for customers.

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