Company News • 01.05.2017

Poshmark launches the Posh Dressing Room

In-app styling experience matching shoppers with millions of stylists

Photo: Poshmark launches the Posh Dressing Room
Source: Poshmark

Poshmark, a social marketplace for fashion where anyone can buy, sell and share their style with others, launches the Posh Dressing Room, a one-on-one styling experience between a buyer and a Seller Stylist that brings the essence of shopping in a physical boutique to online shopping for the first time.

Before the rise of online retail, shoppers walked into their favorite store and worked directly with a seasoned stylist who helped match them with merchandise that fit their style. With physical retail declining, the personalized shopping experience in stores has almost disappeared, and online shopping has never delivered the human interaction once associated with shopping in-store. With the Posh Dressing Room, Poshmark is delivering personal styling at scale, making shopping easier and more customized for buyers, while giving its sellers the opportunity to expand their online boutiques.

The Posh Dressing Room allows personal styling at scale

Every seller on Poshmark is a Seller Stylist, not only selling their personal style, but also curating items for the community. Since 2011, shoppers have turned to Poshmark Seller Stylists, who spend hours answering hundreds of questions and scouring for the latest trends, to understand each shopper's unique style and provide every buyer with a personalized experience. With the Posh Dressing Room, Poshmark is streamlining this process, making it easier than ever for Seller Stylists to seamlessly match buyers to the right inventory, allowing them to grow their businesses five times faster. 

"Since inception, Poshmark has continued to launch new services – from payment protection to shipping to product verification to a new wholesale channel – that simplify selling, shopping and styling for our fast-growing community," said Manish Chandra, founder and CEO of Poshmark. "The Posh Dressing Room is our next major innovation that will make it even easier for our Seller Stylists to service their shoppers."

Demand for digital styling on Poshmark is exploding

Seller Stylists provide shoppers with customized styling recommendations on what to buy, curating seven million items daily, leading to a sale made every few seconds on the app. These customized styling recommendations are becoming the fastest driver of sales on the platform, with 75 percent of purchases coming from repeat buyers who regularly shop from the same Seller Stylist.

"I love helping people find the perfect look and Poshmark has empowered me to become a successful stylist on the platform," said Kristin Bachman, a Poshmark Seller Stylist from New York City. "Now with the Posh Dressing Room, it's simpler and faster than ever to share inventory with my shoppers directly, allowing me to expand my customer base so that I can continue to grow my fashion boutique."

How the Posh Dressing Room works:

Find a Stylist: Request to connect with and be styled by a Seller Stylist.

Receive Curated Items: Seller Stylists will share a bundled, personalized look with shoppers that fits their style.

Get Real-Time Updates on Inventory: Seller Stylists can connect with buyers directly to share the latest available merchandise.

Source: Poshmark

related articles:

popular articles:

Thumbnail-Photo: 3D product configuration: individualization online and in real time...
24.03.2020   #online trading #online marketing

3D product configuration: individualization online and in real time

Video interview with Yusuf Sahin, sales consultant at Derwid

The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...

Thumbnail-Photo: The safety barrier you need right now
02.06.2020   #customer satisfaction #security

The safety barrier you need right now

Poindus ProShield is an effective protection screen.

Safeguards like social distancing implemented in-store during staff-customer interactions are enhanced with our ProShield, an effective protection screen that provides an additional layer of protection for cashiers & customers at the point of ...

Thumbnail-Photo: Promotions and new product launches
04.06.2020   #product presentation #coronavirus

Promotions and new product launches

Challenge for CPG companies in the Corona crisis

The industry is also affected by the Corona crisis, although retail store were always open and some products were allowed to experience a real boost in sales through so-called hoarding. But there are very big challenges in this time. On the one ...

Thumbnail-Photo: Automated delivery services sprang up during China’s Covid-19 lockdown...
03.06.2020   #coronavirus #delivery

Automated delivery services sprang up during China’s Covid-19 lockdown

Retail technologies at Smart Retail Expo (SRE 2020)

In response to the Covid-19 outbreak, China’s retail giants JD.com and Meituan both deployed their smart deliver robots/vehicles in heavily locked down cities, such as Wuhan and Beijing. Insiders believe automated delivery technology will be ...

Thumbnail-Photo: Consumer survey: social distancing is changing shopping habits...
10.04.2020   #brick and mortar retail #payment systems

Consumer survey: social distancing is changing shopping habits

Touchless or self-checkout options preferred for instore shopping during COVID-19 pandemic

Nearly two-thirds of consumers are changing their grocery shopping habits in response to the worldwide COVID-19 pandemic, according to a recent consumer survey from Shekel, pioneers in advanced weighing technologies. And 87 percent of shoppers say ...

Thumbnail-Photo: Smart digital labels and pricing automation
07.02.2020   #displays #electronic shelf labels (ESL)

Smart digital labels and pricing automation

SES-imagotag at EuroShop 2020

For 25 years, SES-imagotag has been the trusted partner of retailers for in-store digital technology. SES-imagotag, the worldwide leader in smart digital labels and pricing automation, has developed a comprehensive IoT and digital platform that ...

Thumbnail-Photo: Connected Retail Experiences and StartmeupHK Festival 2020 goes virtual...
03.06.2020   #e-commerce #multichannel commerce

Connected Retail Experiences and StartmeupHK Festival 2020 goes virtual

Transformation from an in-person event to a fully virtual experience

The StartmeupHK Festival 2020 is to be transformed from an inperson event to a fully virtual experience. Connected Retail Experiences will take place on 7th July 2020. Inves tHK’s decision to bring this annual event into the ever more rapidly ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: Stay safe with VariPOS
11.05.2020   #cashpoints #terminals

Stay safe with VariPOS

How technology helps – Stay safe at the point of sale

Technologies for product identification and payment authentication are great for improving the customer experience with speed and accuracy, but these technologies are also being seen as beneficial in the wake of the Coronavirus Pandemic. ...

Thumbnail-Photo: Effective and Independent
12.02.2020   #epos systems #cashpoints

Effective and Independent

Present and future of self-checkout

Better use of personnel, lowering overhead costs while still providing customers with a smooth and seamless shopping experience – that’s what every retailer strives to accomplish. For Thomas Dibbern, CEO of ALMEX GmbH, there is an ...

Supplier

Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
Checkpoint Systems GmbH
Checkpoint Systems GmbH
Ersheimer Str. 69
69434 Hirschhorn a. Neckar
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Nagarro Allgeier ES GmbH
Nagarro Allgeier ES GmbH
Westerbachstr. 32
61476 Kronberg im Taunus
POSIFLEX GmbH
POSIFLEX GmbH
Flinger Broich 203
40235 Düsseldorf
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Diebold Nixdorf
Diebold Nixdorf
Heinz-Nixdorf-Ring 1
33106 Paderborn
Saint Gobain Sovis
Avenue de la Republique
2407 Chateau Thierry Cedex