Company News • 01.05.2017

Poshmark launches the Posh Dressing Room

In-app styling experience matching shoppers with millions of stylists

Photo: Poshmark launches the Posh Dressing Room
Source: Poshmark

Poshmark, a social marketplace for fashion where anyone can buy, sell and share their style with others, launches the Posh Dressing Room, a one-on-one styling experience between a buyer and a Seller Stylist that brings the essence of shopping in a physical boutique to online shopping for the first time.

Before the rise of online retail, shoppers walked into their favorite store and worked directly with a seasoned stylist who helped match them with merchandise that fit their style. With physical retail declining, the personalized shopping experience in stores has almost disappeared, and online shopping has never delivered the human interaction once associated with shopping in-store. With the Posh Dressing Room, Poshmark is delivering personal styling at scale, making shopping easier and more customized for buyers, while giving its sellers the opportunity to expand their online boutiques.

The Posh Dressing Room allows personal styling at scale

Every seller on Poshmark is a Seller Stylist, not only selling their personal style, but also curating items for the community. Since 2011, shoppers have turned to Poshmark Seller Stylists, who spend hours answering hundreds of questions and scouring for the latest trends, to understand each shopper's unique style and provide every buyer with a personalized experience. With the Posh Dressing Room, Poshmark is streamlining this process, making it easier than ever for Seller Stylists to seamlessly match buyers to the right inventory, allowing them to grow their businesses five times faster. 

"Since inception, Poshmark has continued to launch new services – from payment protection to shipping to product verification to a new wholesale channel – that simplify selling, shopping and styling for our fast-growing community," said Manish Chandra, founder and CEO of Poshmark. "The Posh Dressing Room is our next major innovation that will make it even easier for our Seller Stylists to service their shoppers."

Demand for digital styling on Poshmark is exploding

Seller Stylists provide shoppers with customized styling recommendations on what to buy, curating seven million items daily, leading to a sale made every few seconds on the app. These customized styling recommendations are becoming the fastest driver of sales on the platform, with 75 percent of purchases coming from repeat buyers who regularly shop from the same Seller Stylist.

"I love helping people find the perfect look and Poshmark has empowered me to become a successful stylist on the platform," said Kristin Bachman, a Poshmark Seller Stylist from New York City. "Now with the Posh Dressing Room, it's simpler and faster than ever to share inventory with my shoppers directly, allowing me to expand my customer base so that I can continue to grow my fashion boutique."

How the Posh Dressing Room works:

Find a Stylist: Request to connect with and be styled by a Seller Stylist.

Receive Curated Items: Seller Stylists will share a bundled, personalized look with shoppers that fits their style.

Get Real-Time Updates on Inventory: Seller Stylists can connect with buyers directly to share the latest available merchandise.

Source: Poshmark

related articles:

popular articles:

Thumbnail-Photo: Innovative ICA store triples revenue
22.08.2019   #electronic shelf labels (ESL) #price labelling

Innovative ICA store triples revenue

Automatic price updates and product information at the shelf

Since ICA merchant, Jan Sikström, took over the ICA Ettan store in Sundsvall (Sweden) in 2016, he has almost tripled the turnover from SEK 15 million to SEK 40 million. Today, the store has 15 employees and approximately 5,000 different items ...

Thumbnail-Photo: Nets and Swish partner on in-store payments pilot...
23.07.2019   #mobile payment #mobile terminals

Nets and Swish partner on in-store payments pilot

Bluetooth tech enables scalable instore payments for mobile payment app

Nets, a European payments company, and Swish, the number one payments app in Sweden, announce their collaboration on an in-store payments pilot program.Until now, Swish has mostly been used for account-to-account transactions and, more recently, ...

Thumbnail-Photo: drs//POS – The POS system for many check-out situations...
13.09.2019   #pos systems #cashpoints

drs//POS – The POS system for many check-out situations

With the POS system developed by Superdata you are put in the picture

The POS acts as an ear in the store. It affects how timely, and with what information, decision makers at the head office are in a position to assess developments in the store and are able to respond appropriately to the situation.With our POS ...

Thumbnail-Photo: “Money left on the table”
19.11.2019   #customer satisfaction #customer analysis

“Money left on the table”

Mark Thomson from Zebra explains why stock management is essential for retailers

Zebra Technologies Corporation did a study on attitudes of shoppers and their buying behavior. It shows that more than half of Generation X shoppers shopped in a store and left without a purchase only to end up purchasing the item ...

Thumbnail-Photo: App creates personalised shopping experience...
26.08.2019   #mobile payment #app

App creates personalised shopping experience

The Swiss trading company Valora is opening its first cashless convenience store

The goods are chosen, scanned and paid for using the avec smartphone app. Mobile computer vision specialists Scandit’s scan engine is a key component of the customer-facing app. The future of shopping - whether online or offline - is ...

Thumbnail-Photo: Enhanced, interactive, virtual – It’s all about the experience!...
21.11.2019   #online trading #customer satisfaction

Enhanced, interactive, virtual – It’s all about the experience!

AR and VR can boost online and offline retail

New technologies permeate all aspects of the retail business, whether it’s self-checkouts, AI or robotics. Virtual and Augmented Reality (VR and AR) are yet other components in this setting. In this interview with iXtenso, Kelly Goetsch, ...

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Thumbnail-Photo: Making Deeper Connections at ISE 2020
21.11.2019   #digital signage #video

Making Deeper Connections at ISE 2020

Visitor registration opens; exciting new features; most conferences ever; opening address confirmed

Visitor registration opens today for ISE 2020, which is set to be the most compelling Integrated Systems Europe show ever. Taking place at the RAI Amsterdam on 11-14 February 2020, ISE is the world’s leading event for the professional systems ...

Thumbnail-Photo: Silver Surfers: Older adults ride the wave of mobile technology and shop...
01.08.2019   #online trading #e-commerce

Silver Surfers: Older adults ride the wave of mobile technology and shop online

The increasing importance of e-commerce for senior citizens

You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...

Thumbnail-Photo: Spar: opening in Copenhagen
30.10.2019   #electronic shelf labels (ESL) #price labelling

Spar: opening in Copenhagen

International Flagship-Store opens for business in Sydhavn, in the South of Copenhagen

On August 22nd, the grocery chain Spar opened its doors to a brand new store with international concepts in the South of Copenhagen area, Sydhavn. The new store offers a modern shopping experience where it should be easy, convenient and enjoyable to ...

Supplier

Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden