Advertorial • 11.03.2013

Point-Of-Sale Scanning Goes “Hybrid”

Adressing the needs of high volume retailers

Honeywell came to the conclusion that the needs of high volume retailers are...
Honeywell came to the conclusion that the needs of high volume retailers are best met by a hybrid Bioptic.
Source: Honeywell

Honeywell’s new Stratos 2700 series hybrid bioptic scanner excells in scan performance and cashier swipe speed of common and difficult-to-read 1D linear bar codes, whilst offering fully integrated 2D scan functionality to address emerging trends like mobile couponing and e-loyalty.

The primary task for a bioptic scanner is to get customers through the checkout area quickly. Introduced into grocery stores in the late 1980s, the core scanning technology of the device has not changed much. The only solution robust enough to meet all the needs of high volume and high pass-through checkout in a cost effective manner has been the multi-line laser based scanner. The multitude of omnidirectional laser lines provide the best scan zone to allow the cashier to rapidly pass products through the scan zone.

Although 95% of all products scanned at checkout today are printed 1D bar codes, there is no debate that 2D imaging technology is also required to keep retailers up-to-date with industry trends like “mobile bar codes”. Printed loyalty cards, coupons and gift cards are increasingly migrating to electronic 2D bar codes that are rendered on mobile phones. These codes cannot be scanned by laser scanners.

When designing the next generation bioptic scanner, we evaluated the various challenges of checkout and the trade-offs between a full imaging device and a hybrid solution. The conclusion was that full imaging bioptic is not the ideal solution for retailers today.

An imaging scanner is really a camera that captures a whole image at once. This means that fast swipe movement of products can create a blurry image when the movement exceeds the camera’s tolerance for motion. For a bar code scanner, the consequence is loss of productivity, since the cashier will need to repass the product, often with a slower motion until they are able to achieve a successful scan. On the contrary, laser scanners only look at a single dot of information at any one time and its tolerance for motion far surpasses any human’s ability to create blur.

If a full imaging device is tweaked in an attempt to optimize 1D bar code reading, there is often a loss in other areas, such as field of view, motion tolerance or scan performance of ‘difficult to read’ codes. It is also likely to sacrifice scan performance of mobile and 2D codes.

Honeywell conducted in-house testing which shows that swiping products at the cashier average speed of 6 feet per second (almost 2 meter per second) can lead to an 18% decrease in first pass read rate with imaging technology. Essentially, the cashier will need to execute a product re-pass for 18% of the basket of goods. Cashiers will need to be retrained to slow down their swipe speed for specific bar codes, which is the opposite of how cashiers are trained today. The outcome is a less intuitive scanner which requires cashier training. The end result is checkout productivity loss.

If scanning mobile bar codes or 2D codes on products is expected to be a requirement during the lifetime of the bioptic scanner, retailers now have the option to choose a high performance hybrid solution. It delivers best in-class scan performance for the bulk of operations and provides an integrated imager for secondary scanning.

If you are interested to learn more about the new Stratos bioptic series, its scan performance, the integrated bottom-of-basket camera technology, or how the Stratos 2700 addresses health and safety concerns for your in-store operators, please do not hesitate to contact us. Our in-house retail experts and specialized channel partners are available to answer your questions. Go to www.honeywellaidc.com for more information.

Supplier
Logo: Honeywell Scanning & Mobility

Honeywell Scanning & Mobility

Nijverheidsweg 9-13
5627 BT Eindhoven
Netherlands

related articles:

popular articles:

Thumbnail-Photo: Poindus VariPOS TSE Solution
11.02.2020   #security #pos systems

Poindus VariPOS TSE Solution

TSE for German fiscal regulations

Kassensicherungsverordnung (KassenSichV) regulates the technical requirements for electronic recording and security systems, such as Point-of-Sale (POS) systems & electronic cash registers in order to end the manipulation and potential tax ...

Thumbnail-Photo: Retail automation market soaring to reach $23.58 billion by 2026...
04.02.2020   #pos management #marketing research

Retail automation market soaring to reach $23.58 billion by 2026

Drivers: need for enhanced business procedures and inventory management

A recent research report added by Big Market Research states that the global retail automation market is expected to reach 23.58 billion dollars by 2026 and grow at a substantial growth rate of 9.6 percent from 2019 to 2026.The report explains the ...

Thumbnail-Photo: Digital tool helps MENY in the fight against food waste...
13.02.2020   #sustainability #app

Digital tool helps MENY in the fight against food waste

Printing discount labels directly from the app

After a convincing test, Dagrofa rolls out the food waste app ‘Whywaste’ in all the Danish MENY stores. At MENY in Solrød, the store has already managed to achieve a significant reduction in food waste. In addition to the app, the ...

Thumbnail-Photo: Think Different! Thought leadership at ISE 2020...
13.12.2019   #security #digital marketing

Think Different! Thought leadership at ISE 2020

Over 200 specialists to offer expert opinion and insight

Integrated Systems Europe 2020’s professional development programme will feature over 200 leading experts from a wide variety of disciplines and subject areas across five days of keynotes, conferences, masterclasses, workshops and ...

Thumbnail-Photo: Self-Service for the ultimate customer experience...
19.02.2020   #brick and mortar retail #self-checkout systems

Self-Service for the ultimate customer experience

EuroShop 2020: iXtenso spoke with Diebold Nixdorf

Diebold Nixdorf as a leader in connected commerce offers innovative technologies for the optimized mix of self-service and checkout systems. With the program Storerevolution™ their solutions are a benefit for customers and retailers at the ...

Thumbnail-Photo: Digital and local
09.12.2019   #customer satisfaction #brick and mortar retail

Digital and local

Hannover startup creates fashion search engine for downtown stores

In early 2020, the BLVD startup will pilot an app of the same name into the market. The app aims to create a pleasant shopping experience in city centers by avoiding unnecessary routes and tedious searches. During the EHI Technology Days 2019, ...

Thumbnail-Photo: Unit development with R290
11.12.2019   #refrigeration cabinets #Trade fair special EuroShop 2020

Unit development with R290

Frost-trol develops a pilot water condensation project using R290 as a refrigerant

Since 2005, Frost-trol R&D efforts have focused on developing efficient cabinets and finding solutions with natural fluids: R744, R290 or R1270. Propane (R290) has always been at the center of attention of our research line, because it is ...

Thumbnail-Photo: CCVStore – Home of your Apps
01.01.2020   #mobile payment #app

CCVStore – Home of your Apps

How Android is revolutionising the way we pay for things

Using a smartphone to pay will sooner or later be a part of everyday life; smartphones are already firmly anchored in the private and working lives of generations X, Y and Z.As consumers rely more and more on smartphones and their countless uses in ...

Thumbnail-Photo: Light up the future with Posiflex at EuroShop 2020...
11.02.2020   #kiosk terminals #Trade fair special EuroShop 2020

Light up the future with Posiflex at EuroShop 2020

Serviced IoT solutions: personalized, flexible and connected

The Posiflex Group, a synergy of world-leading POS, kiosk, and industrial computing technologies — will bring its Serviced IoT solutions to EuroShop 2020, the leading Europe trade fair for the retail industry, from February 16th – 20th ...

Thumbnail-Photo: Solid Lines 2020, a product range …
01.02.2020   #refrigeration cabinets #Trade fair special EuroShop 2020

Solid Lines 2020, a product range …

… designed with the idea of generating unforgettable shopping experiences

New architectural and design concepts are appearing in the conceptualization of current supermarkets, especially aimed at improving the customers' shopping experience by incorporating solutions that generate value, allowing to optimize energy ...

Supplier

GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Allgeier Enterprise Services
Allgeier Enterprise Services
Westerbachstr. 32
61476 Kronberg im Taunus
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
Diebold Nixdorf
Diebold Nixdorf
Heinz-Nixdorf-Ring 1
33106 Paderborn
POSIFLEX GmbH
POSIFLEX GmbH
Flinger Broich 203
40235 Düsseldorf
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
MAGO S.A.
RUSIEC ALEJA KATOWICKA 119/121
05-830 Nadarzyn
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
Burkhardt Leitner Modular Spaces GmbH
Olgastrasse 138
70180 Stuttgart