Walkbase, the provider of in-store analytics for airports and retail stores, has announced the release of real-time heatmaps.
The tool analyses crowding and zone popularity on physical sites such as stores, malls, stadiums, and other public places. The heatmap feature is part of the Walkbase Analytics solution which gives retailers and site operators a versatile toolset to analyse customer conversion, paths, loyalty, and other visit patterns.
See a Heatmap tool screenshot video from an actual supermarket here: https://youtu.be/qsyLoWGUkjU.
“Walkbase Heatmaps brings in-store analytics to life and allows retailers to visualise it anonymously to show positions of shoppers in a physical store. It then turns this data into a “weather map” of the entire space to show popular zones,” said Dr. Juha Mattsson, CMO and Director of Retail Insight at Walkbase.
Dr. Mattsson continued: “Store and site managers are now able see both in real-time and historically how different areas of their property are performing in terms of crowding and popularity, and how this evolves over time. This information is critical in identifying spots where layout changes are needed, testing the impact of new layouts, concessions and store concepts, understanding the effects of in-store marketing, and for general layout planning.”
Source: Walkbase
