Electronic Shelf Labels • 05.09.2017

Giving costumers transparency and the right prices at the shelf edge

Link between online and physical stores

ESL at shelves with perfume
Source: Delfi Technologies GmbH

Ensuring the same prices online and at the shelves in the physical stores can be a big challenge when you run a differentiated product strategy and want to offer customers a consistent experience and service across all channels. These are just some of the focus areas, when it comes to omni-channel at NiceHair, which is Denmark's largest online retailer of well-known and popular beauty products. In addition to running an online shop, NiceHair also has two physical stores with hairdresser salon – NiceBeauty in Kolding and NiceBeauty in Esbjerg.

Omni-channel is highly prioritized at NiceHair. The ambition is clear; customers must have the same conditions – regardless of whether they shop online or in the stores. With the ambition of ensuring the same experience and price in all channels, NiceHair began investigating the market for digital shelf labels, as the company expanded its business to physical stores with hair salons two years ago. The choice fell on Delfi Technologies with Breece System and electronic shelf labels, which is currently installed at the NiceBeauty location in Kolding.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
Photo
Source: Delfi Technologies GmbH

Link between online and physical stores

NiceHair has a large selection with 15.000 products at the online store, where prices and promotions get updated on a daily basis. Therefore, there must be a link to the shelves in the physical stores, where prices must match the same good prices online, even though NiceHair runs with a differentiated product range and selection of approx. 2000 products in their hair salons.

- We have an ambition about being transparent and offer our customers the same prices and the same service in all of our channels - and this is where electronic shelf labels can help us, says Tonny Nielsen Bruun, CEO at NiceHair.

"We have an ambition about being transparent and offer our customers the same prices and the same service in all of our channels - and this is where electronic shelf labels can help us." (Tonny Nielsen Bruun, CEO at NiceHair)

NiceBeauty Store front
The NiceBeauty Store
Source: Delfi Technologies GmbH

Same price and service across channels

When we have the opportunity to run a promotion with 20 percent discount with a particular supplier, it should also be easy to adjust prices online and in-store. We have a lot of promotions and therefore we really have the need to update prices on a regular basis. At the same time, we must be competitive on a wide range of products and it also means many price changes. This is where electronic shelf labels give us a clear advantage, says Tonny enthusiastically.

In addition to offering the same price in the hairdressing salon as in the online store, NiceHair also offers the customers the option of exchanging or returning items in the hairdressing salons, even if the items were purchased in the online store. At the same time, it is also possible to order items online at www.nicehair.dk and get the goods delivered for pickup in one of the hairdresser salons the following day.

related articles:

popular articles:

Thumbnail-Photo: Digital Signage Summit (DSS) Europe
07.05.2019   #digital signage #digitization

Digital Signage Summit (DSS) Europe

iXtenso readers receive a 30% ticket-discount!

The two-day event comprises a comprehensive mix of twin-track conference programme; hands-on workshops; exclusive presentations; numerous networking opportunities and a vendor and service supplier exhibition area.In 2019, DSS Europe returns to the ...

Thumbnail-Photo: Top 8 supply chain technology trends in 2019...
07.05.2019   #supply chain management (SCM) #artificial intelligence

Top 8 supply chain technology trends in 2019

Technologies that supply chain leaders simply cannot ignore

Gartner, Inc. has identified the top 8 supply chain technology trends in 2019.Gartner’s top strategic supply chain technology trends have broad industry impact, but have not yet been widely adopted. They might be experiencing significant ...

Thumbnail-Photo: Cameras, comfort and Artificial Intelligence...
09.04.2019   #security #cashpoints, cash register, cash desk

Cameras, comfort and Artificial Intelligence

Video: What self-checkout systems can already offer today

Self-checkout systems are enjoying ever greater acceptance and are regarded as an important future topic for retailers and customers. ...

Thumbnail-Photo: Goodbye paper receipts: All documents stored in one app...
16.05.2019   #epos systems #cashpoints, cash register, cash desk

Goodbye paper receipts: All documents stored in one app

What happens when the Receipt Provision Ordinance takes effect? We digitize!

They create a lot of work and endless waste: tons of paper receipts from cash registers end up with customers or the waste bin every day. In early 2020, all consumers must be given a purchase receipt in Germany. That’s what the law mandates. ...

Thumbnail-Photo: New innovative hybrid POS solution for small businesses...
20.05.2019   #pos systems #cashpoints, cash register, cash desk

New innovative hybrid POS solution for small businesses

Posiflex presents a new innovative Hybrid POS solution for small businesses

The Retail market is always evolving, and so is Posiflex. Posiflex continually stays attached to the market and identifies ahead what the market really needs. Posiflex is honored to present its latest innovative Hybrid POS solution, WT-3007A, to the ...

Thumbnail-Photo: Secure networking for 8,800 locations
09.04.2019   #security #software developement

Secure networking for 8,800 locations

LANCOM and ecotel to build one of the largest SD-WANs in Europe

The German network infrastructure supplier LANCOM Systems and the Düsseldorf-based ICT company ecotel have concluded a far-reaching cooperation agreement to build one of the largest WAN projects featuring software-defined networking (SDN) in ...

Thumbnail-Photo: retail trends: focus Retail Technology
12.02.2019   #mobile shopping #digital marketing

retail trends: focus "Retail Technology"

Omnichannel commerce, mobile shopping, seamless checkout – technology trends 2019

Would you like to find out about the latest retail technologies and hold something tangible in your hands at the same time?We'll be happy to send you a copy of our print edition retail trends: with the focus on "Retail Technology" ...

Thumbnail-Photo: Social commerce 2.0: artificial intelligence detects purchase intention...
18.04.2019   #e-commerce #sustainability

Social commerce 2.0: artificial intelligence detects purchase intention

Choosy analyzes fashion trends on Instagram – and redesigns them

The fashion world moves at lightning speed – and more than ever thanks to the rise of social media. In the past, key trends emerged off the runways twice a year during fashion weeks. Now Instagram et al. set the tone daily thanks to feeds of ...

Thumbnail-Photo: 3D shop and customer analysis with artificial intelligence...
04.02.2019   #customer analysis #Trade fair special EuroCIS 2019

3D shop and customer analysis with artificial intelligence

Product innovation at EuroCIS: Intenta S1000 people counter

Intenta presents the new Intenta S1000 people counter at this year’s EuroCIS – a new 3D vision sensor for fully automatic intelligent scene interpretations. This retail specialist tracks precise data for customer statistics thus giving ...

Thumbnail-Photo: Online inventory management system
06.05.2019   #online trading #e-commerce

Online inventory management system

5 things e-commerce retailers should look for

In order to perform online efficiently as an Internet retailer, one needs to choose the most effective inventory management system. Its main features should include centralised user interface, full automation, automated stock checking and ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Casio Europe GmbH
Casio Europe GmbH
CASIO-Platz 1
22848 Norderstedt
MobiMedia AG
MobiMedia AG
Rottpark 24
84347 Pfarrkirchen
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning