Company News • 03.04.2014

DAKS selects DirectIP for it's Flagship London Stores

British luxury label installs full-HD surveillance from IDIS

DAKS selects DirectIP for its Flagship London Stores...
Source: IDIS Global

DAKS, one of Britain's major fashion companies, has implemented Idis DirectIP surveillance at its flagship stores on Old Bond Street and Jermyn Street in the heart of London. Idis partner and security systems integrators, Rutledge Integrated Systems (RIS), won the contract to install and maintain the Idis DirectIP solution through a competitive bid situation.

Previously using an aging analogue CCTV system, DAKS faced an increasing level of theft, with the legacy system providing inadequate views of shop floors, coupled to poor clarity of image and slow retrieval of footage. DAKS selected the RIS and Idis solution based on performance and affordability combined with RIS’s security expertise and experience in high-end retail environments.

The DirectIP full-HD solution features sixteen two-megapixel flat dome cameras with wide angle lenses at the flagship DAKS store on Old Bond Street plus eleven cameras at Jermyn Street. Connected to 32-channel DirectIP NVRs, staff are able to monitor stores directly from the cash desk to quickly detect any suspicious behaviour, rapidly retrieve footage and subsequently reduce shrinkage.

The unobtrusive flat dome cameras and the sleek design of DirectIP NVRs are conducive to the high-end retail experience offered by the DAKS luxury label. With Royal Warrants granted from three members of the Royal Family, DAKS values the quality, reliability and innovation that the DirectIP solution encompasses, allowing the fashion company’s brand identity to flow through to its security operations.

Commenting on the solution, Ray Price, Head of Maintenance at DAKS, said, “The DirectIP solution offered us the complete 360° surveillance capability we were looking for. Continually impressed with its outstanding HD resolution and clarity, our staff have quickly adapted to the solution using its simple and intuitive interface. The RIS and Idis solution offered us a fast return-on-investment through a reduction in theft, while the elimination of annual video management license fees ensures a low cost of ownership.”

Andy Rutledge, Managing Director, RIS, said, “DirectIP provided the performance and affordability DAKS demanded allowing us to offer a compelling and competitive solution. DirectIP is an especially good fit for the retail sector, featuring 30 images per second to deliver real-time full-HD across multiple cameras with next to no network latency. This enables DAKS staff to quickly and accurately detect any suspicious behaviour.”

Lewis Hayzelden, Operations Manager, RIS, added, “DirectIP facilitated a simple and rapid out-of-hours installation without disrupting a busy retail environment. Using true plug-and-play simplicity, we implemented the solution and trained DAKS staff at each of the stores in under eight hours.”

Source: IDIS Global

related articles:

popular articles:

Thumbnail-Photo: Out of Stock in Retail and innovative solutions to avoid them...
07.11.2023   #brick and mortar retail #customer satisfaction

Out of Stock in Retail and innovative solutions to avoid them

Due to various events, the availability of goods in retail will be increasingly restricted from 2022, with the result that customers cannot find in food retail the products they wish to buy, because those products are sold out, are temporarily ...

Thumbnail-Photo: Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt...
24.01.2024   #Tech in Retail #artificial intelligence

Trigo and Netto Announce Autonomous Supermarket with Real-Time Receipt Capability.

‘Final step’ in frictionless shopping drives trust by enabling consumers to view their receipts BEFORE leaving the store
Full size 800m2 grocery supermarket powered by computer vision AI is Europe’s largest retrofitted frictionless store

Trigo, a leading provider of AI computer vision technology that transforms traditional brick-and-mortar retail outlets into digital smart stores, and discount supermarket chain Netto Marken-Discount (also known as Netto), have partnered to launch ...

Thumbnail-Photo: Ask the Bot: generative AI in retail
02.01.2024   #Tech in Retail #food retail

Ask the Bot: generative AI in retail

Revolution in retail: the era of generative AI and AI bots

They are able to analyse data, write product descriptions, answer shoppers’ questions or write codes...

Thumbnail-Photo: Unified Commerce Platform in focus
24.10.2023   #omnichannel #software developement

Unified Commerce Platform in focus

Handover at REMIRA: Dirk Bingler supersedes Stephan Unser as CEO

REMIRA is setting the course for future development of the company: On November 1, Dirk Bingler (48) will become the new CEO of the supply chain and omnichannel software expert headquartered in Dortmund. The previous CEO Stephan Unser (62) moves to ...

Thumbnail-Photo: First of its kind accessible checkout unveild by Woolworths, creating...
03.01.2024   #Tech in Retail #cashpoints

First of its kind accessible checkout unveild by Woolworths, creating new employment opportunities

Breaking Barriers in Retail: Woolworths' New Checkout Design for Wheelchair Users

In what is believed to be a world first, Woolworths has unveiled an accessible checkout, designed specifically for team members living with a physical disability, including people who use wheelchairs and other mobility aids such as walkers.The first ...

Thumbnail-Photo: Tesco to introduce new scan-free technology on self-service tills at...
03.01.2024   #brick and mortar retail #Tech in Retail

Tesco to introduce new scan-free technology on self-service tills at GetGo store

Seamless Shopping Revolution: Tesco Tests Scan-Free Technology in London

Tesco is trialling an exciting new technology innovation that means customers don’t need to scan their items ...

Thumbnail-Photo: Nedap teams with Foot Locker to extend RFID project...
05.10.2023   #omnichannel #software applications

Nedap teams with Foot Locker to extend RFID project

Foot Locker successfully matches supply and demand in newly opened stores in Eastern Europe using RFID technology

Nedap the global leader in RFID solutions, announces that multi-brand sports fashion and apparel retailer Foot Locker has successfully extended Nedap iD Cloud to its new, Eastern European stores. The objective is to offer the best possible ...

Thumbnail-Photo: Payment as a success factor: more than just paying...
15.01.2024   #Tech in Retail #payment systems

Payment as a success factor: more than just paying

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language ...

Thumbnail-Photo: MPREIS Transforms Operations with Zebra Workcloud Task Management™...
06.11.2023   #customer experience #software developement

MPREIS Transforms Operations with Zebra Workcloud Task Management™ Software Solution

Austrian food retailer to streamline communication in around 300 stores to improve staff engagement, inventory optimisation, and customer satisfaction

MPREIS has around 300 Austrian stores in regions across Tyrol...

Thumbnail-Photo: The global state of autonomous stores
18.12.2023   #Tech in Retail #self-checkout systems

The global state of autonomous stores

The stores are located in various retail segments such as food retail, fashion, electronics, convenience stores and fast food.

In a highly competitive global retail landscape, autonomous stores are an emerging force that addresses changing consumer behaviors, reduces operational costs, improves profitability, and powers revenue growth strategies. Advancements in autonomous ...

Supplier

REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham