EuroCIS 2018 • 28.11.2017

Cloud computing: more competitive thanks to the cloud?

EuroCIS 2018 will feature a broad range of cloud-based applications, geared specially towards the retail trade

More digital, faster and more agile – these are the requirements on retailers...
More digital, faster and more agile – these are the requirements on retailers in today’s omnichannel competition. Cloud computing and artificial intelligence (AI) are turning into important pillars of a digital corporate strategy.
Source: panthermedia.net/everythingposs

The cloud is becoming well established – not just in private data centres, but increasingly also in public networks. This is reflected in the 2017 Cloud Monitor of the Federal Association for Information Technology (Bitkom) and the consultancy firm KPMG. Two thirds of all German companies are apparently using cloud-based software, storage or processing power now. In particular, a boom can be observed in public cloud computing. According to Bitkom, around 30 per cent of companies surveyed are currently using IT services provided by public data networks – twice as many as two years ago. “Cloud computing has become accepted and has developed into a technical basis for digitisation within just a few years,” says Dr Axel Pols, Managing Director of Bitkom Research.

Unlike a private cloud, where a company operates its own cloud infrastructure at its own data centre or through an external contractor, a public cloud involves a shared infrastructure. Customers of a public cloud provider share the same physical infrastructure, and their separation from one another is based on a virtualised security infrastructure, so that separation is no more than logical. The big players on the public cloud market include the market leader Amazon Web Services (AWS) as well as Microsoft Azure, Google and IBM. According to the IT research and consultancy firm Crisp Research, these companies have a market share of over 75 per cent. The market research company Gartner forecasts that, by 2020, revenues from public cloud services will have doubled to over $380 billion compared with today, driven above all by rising demand from corporate customers. According to the analysts, many industries are developing a “cloud first” mentality with regard to business software.

Investments in data privacy should convince German companies

The most frequently quoted sales arguments of cloud providers are the fast scalability, cost effectiveness and low maintenance of cloud-based IT resources and software – benefits which can be leveraged by public cloud models, in particular. Yet, until recently, customers felt that such benefits were largely offset by data privacy concerns. To give German companies an alternative to moving their data to the United States, some leading public cloud providers have therefore invested in creating German data centres over the last two years. Alongside AWS, cloud services “made in Germany” are now also provided by Salesforce, IBM, Oracle, Google, Microsoft and Cisco. Microsoft and Cisco are collaborating with T-Systems, a subsidiary of Deutsche Telekom. Also, by offering Open Telekom Cloud, Deutsche Telekom has now been running its own German cloud-based IT resources since 2016.

On the technical side, too, cloud providers are steadily making progress in the development of security and data privacy. Microsoft, for instance, says that its service Azure Confidential Computing is the first one of its kind to allow the processing of encrypted data in public cloud services. It means that sensitive customer data can be used, for instance, for machine learning analyses without requiring explicit prior encryption followed by subsequent decryption. Moreover, companies are continually endeavouring to simplify the technology involved in operating hybrid models. A hybrid cloud combines a secure private cloud with additional, quickly scalable, low-maintenance resources from a public cloud. Depending on a company’s requirements in terms of security, data privacy, access speed, availability and scalability, some applications therefore run in the private cloud, and others in the public cloud.

Retail trade increasingly interested in cloud services

When it comes to cloud services, IT decision-makers include both enthusiasts and sceptics. According to a survey by the EHI Retail Institute, “IT Trends in the Retail Trade 2017”, 55 per cent of this group are already expecting to see a high or even rising significance of cloud services for their industries in the future. Conversely, 45 per cent believe that the cloud is and will continue to be of lesser significance for them.

A frequent objection that is presented is that cloud-based rental solutions are hard to predict and, in the long term, do not produce any of the hoped-for cost savings. Moreover, IT managers are concerned about losing control. Many have no confidence that cloud providers can guarantee the necessary requirements on high-performance systems at all times. This is why core processes such as ERP and POS systems are still largely running in dedicated data centres.

Omnichannel drives companies into the cloud – latest cloud solutions to be presented at EuroCIS 2018

Yet pressure to adjust existing IT architectures to the requirements of a modern omnichannel enterprise might fuel a rethinking process among retailers. To remain competitive, retailers must have a real-time overview of their central processes on all channels. At the same time, they need to reduce the complexities of their system landscapes, so that they can reduce costs and achieve better development speeds. At EuroCIS 2018 leading software suppliers will therefore showcase not only traditional on-premise options, but also cloud versions: “In the short term,” says, for instance, Rene Schiller, Director of Communications & Investor Relations at GK Software, “we are anticipating that our big international customers will increasingly want to run their solutions in a cloud or will want to have this done for them by third parties.” His company’s latest omnichannel software application OnlyPOS, he says, can be used under a variety of cloud options, and the first projects are now in progress.

SAP is currently reporting more growth in its cloud business than in its traditional licence business. The software group has recently added further cloud expertise after acquiring cloud providers such as Success Factors (HR software), Ariba (retail solution), Concur (travel expense accounting) and Fieldglass (external workforce management). Furthermore, by running its own cloud-based developer platform, SAP has enabled customers and partners to create innovative program modules and apps by themselves, such as enhancements to ERP S4/Hana.

Also, Microsoft has been saying for years that the cloud can offer customers added value such as lower investment costs and higher availability. Quite a while ago, in September 2009, Steve Ballmer, then CEO of Microsoft, noted that the migration of applications and services from the user to the cloud – and thus their ubiquitous availability – was a “fundamental transformation of the computer paradigm”. “He was ahead of his time then, but we are now in the midst of this digital transformation,” says Armin Schneider-Lenhof from KUMAVISION AG. Being a specialist in ERP and CRM software based on Microsoft Dynamics, he mainly has small to medium-sized customers from industry, the retail trade and the service sector. For about a year now the company has also had a cloud solution for retailers in its portfolio. The cloud enables an SME to respond faster and more flexibly to changes on the market, new regulatory requirements and demand fluctuations, yet without the need for long-term commitments through the purchase of hard and software.

Moreover, as the infrastructure and operation of the service are both managed entirely by the service provider, such systems are considerably more simple to use: “More than ever before, companies must ask themselves whether the full-scale operation of an IT system on their own is really one of their core competencies,” says company spokesman Schneider-Lenhof.

Cloud-based artificial intelligence

One megatrend that is associated with cloud computing and which is also likely to feature in discussions at EuroCIS should be artificial intelligence (AI). “As we see it,” says Rene Schiller from GK Software, “the digitisation of the retail trade will reach a new level through the computing capacity of the cloud, coupled with processes, solutions and also self-learning algorithms designed to accelerate and improve processes.” EuroCIS will feature the latest solutions in personalisation, marketing automation and dynamic pricing that will bring together cloud computing, predictive analytics and artificial intelligence.

Source: EuroCIS

related articles:

iXtenso stand with fruit and sparkling wine
#retail #event

Smile please!

iXtenso – the magazine for retailers showcases trade show exhibit and photo booth at EuroShop 2020

popular articles:

Thumbnail-Photo: 3D product configuration: individualization online and in real time...
24.03.2020   #online trading #online marketing

3D product configuration: individualization online and in real time

Video interview with Yusuf Sahin, sales consultant at Derwid

The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...

Thumbnail-Photo: Wow factor affects the bottom line at Denmarks largest garden center...
22.01.2020   #consulting #electronic shelf labels (ESL)

Wow factor affects the bottom line at Denmark's largest garden center chain

ESL results in time savings for employees and creates a positive customer experience

The rollout of electronic shelf labels is in progress at Plantorama, which expects both economic and operational benefits by replacing the paper shelf labels in all of the chain's garden centers. Staff members need more time for customers and it ...

Thumbnail-Photo: Poindus VariPOS TSE Solution
11.02.2020   #security #pos systems

Poindus VariPOS TSE Solution

TSE for German fiscal regulations

Kassensicherungsverordnung (KassenSichV) regulates the technical requirements for electronic recording and security systems, such as Point-of-Sale (POS) systems & electronic cash registers in order to end the manipulation and potential tax ...

Thumbnail-Photo: Password? No need!
09.03.2020   #mobile payment #security

Password? No need!

Interview with Dr. Daniel Schellenberg, COO of IDEE GmbH

Do you have an existing user account? Did you forget your password? No doubt, those are some annoying questions when you shop online. The brains behind IDEE agree and leverage your "digital identity" to make surfing and online shopping ...

Thumbnail-Photo: Digital tool helps MENY in the fight against food waste...
13.02.2020   #sustainability #app

Digital tool helps MENY in the fight against food waste

Printing discount labels directly from the app

After a convincing test, Dagrofa rolls out the food waste app ‘Whywaste’ in all the Danish MENY stores. At MENY in Solrød, the store has already managed to achieve a significant reduction in food waste. In addition to the app, the ...

Thumbnail-Photo: Toshiba demonstrates the future of shopping at EuroShop 2020...
13.02.2020   #self-checkout systems #Trade fair special EuroShop 2020

Toshiba demonstrates the future of shopping at EuroShop 2020

Toshiba spotlights innovations enabling retailers to create “moments that inspire”

Toshiba Global Commerce Solutions offers EuroShop 2020 attendees a look into the future via its ‘Frictionless Store’, Feb. 16-20, hall 6 booth C41 in Düsseldorf, Germany. Toshiba’s innovative solutions enable retailers to ...

Thumbnail-Photo: Cloud access control for retail companies
27.01.2020   #security #security management

Cloud access control for retail companies

SALTO KS Keys as a Service: Manage access wire-free and in real-time

With SALTO KS Keys as a Service, all types of wholesalers and retailers, chain restaurants and banks can manage access to all shops, locations, offices and warehouses/storage rooms wire-free and in real-time. This enhances loss prevention, helps to ...

Thumbnail-Photo: Light up the future with Posiflex at EuroShop 2020...
11.02.2020   #kiosk terminals #Trade fair special EuroShop 2020

Light up the future with Posiflex at EuroShop 2020

Serviced IoT solutions: personalized, flexible and connected

The Posiflex Group, a synergy of world-leading POS, kiosk, and industrial computing technologies — will bring its Serviced IoT solutions to EuroShop 2020, the leading Europe trade fair for the retail industry, from February 16th – 20th ...

Thumbnail-Photo: Wirecard and Klarna launch joint payment solution for merchants...
27.03.2020   #payment systems #digitization

Wirecard and Klarna launch joint payment solution for merchants

Wirecard embeds all three Klarna payment methods into merchants' checkout

Wirecard, the global innovation leader for digital financial technology, and Klarna, a leading global payments and shopping provider, announced today the launch of a new enhanced joint payment solution. All three Klarna shopping methods, Pay Now, ...

Thumbnail-Photo: Leveraging your retail strengths with digitization and automation...
16.02.2020   #consulting #brick and mortar retail

Leveraging your retail strengths with digitization and automation

Oliver Voßhenrich of POS Tuning talks about EuroShop 2020 and the promise of process optimization

Retailers have to make multiple decisions every day as it pertains to the point of sale (POS) according to the managing director of POS Tuning. He explains how digitization and automation help the industry to minimize manual processes and free up ...

Supplier

GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
Saint Gobain Sovis
Avenue de la Republique
2407 Chateau Thierry Cedex
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Diebold Nixdorf
Diebold Nixdorf
Heinz-Nixdorf-Ring 1
33106 Paderborn
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Nagarro Allgeier ES GmbH
Nagarro Allgeier ES GmbH
Westerbachstr. 32
61476 Kronberg im Taunus