News • 19.10.2017

Carrefour launches My Carrefour data intelligence platform in Brazil

The new program translates the company’s omni-channel strategy in the country

Photo: Carrefour launches My Carrefour data intelligence platform in Brazil...
Source: Carrefour

Carrefour launches in Brazil the My Carrefour omni-channel data intelligence platform  which concentrates the company’s retail services in a single democratic, free and national benefits program, composed of offers, coupons and other exclusive and personalised advantages. The new program translates the company’s omni-channel strategy in the country, which puts the customer at the centre of everything, offering more and more services that facilitate their day-to-day life. The My Carrefour application also concentrates Carrefour’s sale of food online, implemented as from this month initially for São Paulo (SP).

The program starts off as a platform that adheres to its retail formats and channels: supermarkets, hypermarkets, proximity stores, petrol stations and e-commerce (website and application). The food e-commerce will already be made available to 200 districts of the Paulista capital – pertaining to the central, western and southern zones – and the service will have six  delivery period options, one of the biggest on the Brazilian market. Integrated in Carrefour’s digital platform, the service invests in the speed of the purchase process and the quality of the logistics process.

In all, there are more than 6,000 food products at competitive prices, added to the more than 50,000 non food items already marketed by the Carrefour.com website – an assortment with hundreds of marketplace options already in operation. The geographical expansion of the new service of online sale of food products will take place gradually, over the next few months to the other districts of the city and, in future, to the rest of the country.

In addition to this differential, My Carrefour offers democratic and practical benefits even to non registered customers.  Those who opt to register in the free program, as well as a discounted price for various products marked with the purple label, will have access to different coupons issued according to their purchase profile and accepted in the Carrefour stores and site. For those who opt not to register, it will still be possible to take advantage of the special price dynamic simply by providing their CPF at any checkout.

Registration in My Carrefour is also simple and practical, by means of the My Carrefour application (Android and IOS), on the site, and in the supermarkets and hypermarkets by means of tablets available at the entrance of the stores. In the 103 hypermarkets spread around Brazil, registration totems, benefits consulting and coupon printing will also be provided. Integrated in My Carrefour, the network’s couponing platform issues digital coupons (application, website and e-mail), which are read at the till directly on the screen of the cell phone, and printed, delivered together with the tax coupon of the physical stores – which can be reprinted within the validity period.

In addition to redeeming the coupons in the different formats and channels of the network, such as Carrefour Express stores for example, the customer will also have access to special offer combos. And at the Carrefour petrol stations, coupon discounts are conferred per litre of fuel. In addition to the ads and point-of-sale communications of the physical and online stores, including the My Carrefour application, the program’s principal special offers can be conferred in the application and in the offer catalogues.

The My Carrefour application also offers the customer various other features, such as: store locator; bar code reader, enabling the price of the products to be checked remotely; digital bar code to speed up the identification process on the cash register; relevant promotional coupons based on purchasing history and preferences, including the physical store of interest; purchase history in the physical store and online to monitor expenses; and suggestions of offers based on these stored lists of purchases.

The sale of food online enables the list of purchases to be set up rapidly, with intuitive navigation by category and the option of building a list based on previous purchases in the application or physical store, a feature available thanks to the data intelligence system.  With deliveries between 07h and 21h on the day following the purchase, the service provides reusable packaging and fixed-price delivery. The quality of the purchase experience is the great attraction, made possible above all by the adoption of the so-called dark store strategy, a distribution centre concept whose operation is exclusive and dedicated, with a privileged location within the large urban centres.

Source: Carrefour

related articles:

popular articles:

Thumbnail-Photo: Absen LED free-standing centrepiece
16.10.2018   #led technology #led lighting

Absen LED free-standing centrepiece

Korean shopping mall sets new retail standard

Situated in Northwest Seoul, Starfield Goyang is the third and latest Starfield mall to open on the outskirts of the South Korean capital, and Starfield’s new shining star. As the largest indoor shopping theme park in Korea’s ...

Thumbnail-Photo: Toshiba is the leader in EPOS technology
18.10.2018   #cashpoints, cash register, cash desk #self service terminals

Toshiba is the leader in EPOS technology

Nearly 50 percent growth in self checkout market share

Toshiba Global Commerce Solutions (TGCS), the global market share leader in installed retail point of sale (EPOS) technology, has rapidly-grown its worldwide self-checkout (SCO) market share by 46 percent, according to research and consulting ...

Thumbnail-Photo: Bygg-Ole in Sweden streamlines stores with electronic shelf labels...
12.10.2018   #electronic shelf labels (ESL) #electronic shelf labelling

Bygg-Ole in Sweden streamlines stores with electronic shelf labels

For more efficiency and free up time for more promotional activities

With the goal of saving time and money, the DIY retailer Bygg-Ole in Stockholm has implemented the solution Breece electronic shelf labels, which will help the DIY retailer to increase efficiency and free up time for more promotional ...

Thumbnail-Photo: Accurate and efficient: Artificial Intelligence for hiring and...
12.12.2018   #personnel management #artificial intelligence

Accurate and efficient: Artificial Intelligence for hiring and recruiting employees

"Other channels are no longer working": Interview with Melikshah Ünver from Taledo

Skilled labor shortage, high turnover rates and the challenges of digitization: recruiting and hiring top-quality employees is especially difficult in the retail sector, particularly when companies must shake off a dull and dusty image. This is when ...

Thumbnail-Photo: ISE 2019 to showcase the finest in international AV...
29.11.2018   #event

ISE 2019 to showcase the finest in international AV

All the connections you need at the world’s largest systems integration exhibition

The 2019 edition of Integrated Systems Europe is set to be the largest in the show’s history, with more exhibitors, more floor space, more visitors and more events than ever before. ISE 2019 takes place at the RAI Amsterdam from Tuesday 5 ...

Thumbnail-Photo: Toshiba spotlights new innovations for empowering retail...
21.01.2019   #mobile payment #payment systems

Toshiba spotlights new innovations for empowering retail

Showcasing its latest solutions, services and innovative concepts at hall 9 booth B42

Visitors to EuroCIS 2019 will learn at Toshiba's booth how every retailer can design his checkout to suit his and the customers' needs. Under the motto "Empowering the Art of Retail", Toshiba will present its end-to-end IT ...

Thumbnail-Photo: Top-Toy strengthens stores with digital initiatives...
02.10.2018   #brick and mortar retail #digitization

Top-Toy strengthens stores with digital initiatives

Digital initiatives to boost the stores and ensure competitiveness

A highly competitive market with frequent campaigns such as Halloween, Black Friday, and Christmas puts great demands on retailers. This is also the case with Top-Toy, the leading Nordic toy group, which operates the Toys "r" ...

Thumbnail-Photo: Store Transformation drives Self-Service Technology...
08.01.2019   #Trade fair special EuroCIS 2019

Store Transformation drives Self-Service Technology

Self-Checkout Solutions at EuroCIS 2019

The annual “Global EPOS and Self-Checkout” report care of London-based market research and consulting firm RBR shows what is happening around the globe at self-service checkouts. According to the report, retailers worldwide ...

Thumbnail-Photo: RFID tags with features for the cashierless store...
29.10.2018   #mobile payment #payment systems

RFID tags with features for the cashierless store

Customers can unlock products on their own thanks to smart tags

China and the U.S. already feature cashierless stores but things are coming along in Europe, too. Several startup companies want to eliminate long checkout lines and advertise better retail security tags. We took a closer look at these ...

Thumbnail-Photo: Kaufland relies on state-of-the-art technology...
07.11.2018   #pos systems #retail

Kaufland relies on state-of-the-art technology

With an innovative POS system by AURES Technologies

Kaufland offers a completely new shopping experience with ist new store concept. The markets convince with their new, noble and highquality appearance. Modern colors combined with light wood and a new lighting concept create a pleasant atmosphere. ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Allgeier Enterprise Services
Allgeier Enterprise Services
Westerbachstr. 32
61476 Kronberg im Taunus
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
Intenta GmbH
Intenta GmbH
Ahornstraße 55
09112 Chemnitz
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg