Company News • 12.10.2018

Bygg-Ole in Sweden streamlines stores with electronic shelf labels

For more efficiency and free up time for more promotional activities

electronic shelf labels; Copyright: Delfi
Source: Delfi

With the goal of saving time and money, the DIY retailer Bygg-Ole in Stockholm has implemented the solution Breece electronic shelf labels, which will help the DIY retailer to increase efficiency and free up time for more promotional activities.

In January 2018, Bygg-Ole installed Breece electronic shelf labels in the DIY stores in Nacka and Värmdö, Stockholm. Bygg-Ole was looking for a partner that could offer a complete solution with direct link to their ERP system, had experience with DIY stores to guarantee a smooth implementation and could offer an effective solution for managing daily product and price changes in the stores.

- Today, the market places higher demands for correct pricing and product information - both in physical stores and online. Consumers expect the price at the shelf to match the price they have seen online or in the newspaper, which we needed a good solution for.

Therefore, we chose to start the project with electronic shelf labels and the partnership with Delfi Technologies, says Mikael Larsson, who has been project manager for the implementation and is education officer in Jeeves ERP system & salesman within wood and barley at Bygg-Ole.

Save time and money

The electronic shelf labels are directly connected to Bygg-Ole's ERP system for product management. The Breece System automatically receives new prices and product information when a change is made in the ERP system. For the staff, this means they avoid the heavy and time-consuming task of printing and replacing the traditional paper labels at the shelves.

- There is a huge amount of time associated with continually changing paper labels in order to maintain the right price and product information throughout all of our various campaigns. Unfortunately, this also causes some errors that the customer discovers and therefore we must give a discount at the checkout, says Mikael Larsson.

Bygg-Ole has initially chosen to focus on the color and part of the iron department, which are the departments with most price and campaign changes - a time-consuming work that has to be handled continuously. Breece electronic shelf labels, which is a completely dynamic solution, enables an easy installation in a part of the store. Then you can add displays and antennas as needed in the remaining parts of the store.

Simple installation with own staff

The replacement of the paper and the installation of electronic shelf labels took place within the DIY store's normal opening hours. At Bygg-Ole, all employees play a significant role in the daily operations, therefore Mikael Larsson made sure that all the employees were part of the project and participated in the installation. It went quickly and smooth via Breece Mobile - a handheld solution, where all handling, such as link of display to product and link to various design templates, was made online, directly at the shelf.

- Today, it's actually a natural part of the training of new employees. Everyone must be able to handle the solution and its many opportunities. Therefore, the entire staff has also helped to install the solution when we started. It went quickly and easily with the help of Breece Mobile. Everyone helped link products to the displays and thought it went very smoothly.

New opportunities – a different way of doing business

Mikael Larsson also mentions that it is important to motivate and support employees in finding new ideas that can help to streamline the daily work - and the Breece solution makes this possible. For example, you can add additional information to the shelf labels - e.g. expiration date. The electronic shelf labels are fully graphical and can display any information and graphics. So it's actually more about the level of information that comes from your own ERP system to Breece.

- The employees are the ones using the solution every day and they are the ones who get all the good ideas. We would really like to put them into reality so that we can get electronic shelf labels to create even more value in our everyday life, says Mikael Larsson expectantly.

Bygg-Ole is part of XL-BYG in Sweden. In addition to the Nacka & Värmdö stores in Stockholm, XL-Bygg has implemented Breece in 5 other stores in Sweden and 1 store in Denmark.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany

related articles:

popular articles:

Thumbnail-Photo: drs//POS – The POS system for many check-out situations...
13.09.2019   #pos systems #cashpoints

drs//POS – The POS system for many check-out situations

With the POS system developed by Superdata you are put in the picture

The POS acts as an ear in the store. It affects how timely, and with what information, decision makers at the head office are in a position to assess developments in the store and are able to respond appropriately to the situation.With our POS ...

Thumbnail-Photo: Mobile payments at the supermarket checkout
05.08.2019   #mobile payment #smartphone

Mobile payments at the supermarket checkout

An early adopter’s experience of mobile payments

Or: "What’s that you’re doing with your watch?“I still remember the first time I used mobile payment technology and paid for items with my smartphone at a supermarket checkout: It was October 17, 2018, exactly seven days after ...

Thumbnail-Photo: POS machine market growth
27.08.2019   #epos systems #pos systems

POS machine market growth

Driver: Adoption of mobile devices for POS transaction

The number of POS machines has increased in the past four years following the introduction of chip-embedded payment cards & Personal Identification Number (PIN). Moreover, growth in the number of departmental and retail stores, which is fueling ...

Thumbnail-Photo: “Money left on the table”
19.11.2019   #customer satisfaction #customer analysis

“Money left on the table”

Mark Thomson from Zebra explains why stock management is essential for retailers

Zebra Technologies Corporation did a study on attitudes of shoppers and their buying behavior. It shows that more than half of Generation X shoppers shopped in a store and left without a purchase only to end up purchasing the item ...

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Thumbnail-Photo: Silver Surfers: Older adults ride the wave of mobile technology and shop...
01.08.2019   #online trading #e-commerce

Silver Surfers: Older adults ride the wave of mobile technology and shop online

The increasing importance of e-commerce for senior citizens

You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...

Thumbnail-Photo: Nets and Swish partner on in-store payments pilot...
23.07.2019   #mobile payment #mobile terminals

Nets and Swish partner on in-store payments pilot

Bluetooth tech enables scalable instore payments for mobile payment app

Nets, a European payments company, and Swish, the number one payments app in Sweden, announce their collaboration on an in-store payments pilot program.Until now, Swish has mostly been used for account-to-account transactions and, more recently, ...

Thumbnail-Photo: Pay cash? Via code!
26.08.2019   #mobile payment #app

Pay cash? Via code!

Shop online, pay the bill offline

Barzahlen.de relies on good old cash. The concept of the Berlin start-up: shop online, pay in cash at the store. Swimming against the trend of fast online shopping and mobile payment is paying off, says Weina Wang, Head of Retail. In an interview, ...

Thumbnail-Photo: Innovative ICA store triples revenue
22.08.2019   #electronic shelf labels (ESL) #price labelling

Innovative ICA store triples revenue

Automatic price updates and product information at the shelf

Since ICA merchant, Jan Sikström, took over the ICA Ettan store in Sundsvall (Sweden) in 2016, he has almost tripled the turnover from SEK 15 million to SEK 40 million. Today, the store has 15 employees and approximately 5,000 different items ...

Thumbnail-Photo: App creates personalised shopping experience...
26.08.2019   #mobile payment #app

App creates personalised shopping experience

The Swiss trading company Valora is opening its first cashless convenience store

The goods are chosen, scanned and paid for using the avec smartphone app. Mobile computer vision specialists Scandit’s scan engine is a key component of the customer-facing app. The future of shopping - whether online or offline - is ...

Supplier

Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden