Company News • 13.09.2012
Big order of Pricer’s Graphic E-Paper labels
One of the world’s leading retailers selects Pricer for its stores
Pricer has received a substantial order from one of the top 25 retailers worldwide. The retailer has asked to remain anonymous. The order is for the most advanced system for electronic shelf edge information using DotMatrix graphic electronic paper labels. Initially the solution is being implemented in 15 integrated stores as well as some franchised stores in Europe. The order value amounts to SEK 20 M.
Electronic Shelf Label systems are going through important changes with regards to the quantity of information displayed on the labels. Graphic labels can display significantly more information than just price of the product, helping both the retailer and the consumer.
“This is a remarkable milestone for Pricer” says Fredrik Berglund, CEO of Pricer. “This is the first time an international Tier one retailer starts to roll out graphic labels throughout the entire store. We are confident that this project will expand and that the retailer will cover more or all it’s store formats.”
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