APG Cash Drawer partners with EET Europarts for strengthened global distribution strategy

International cash management solution manufacturer boosts response time with new distribution partner

Source: APG

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today a new European distribution relationship with EET Europarts. The new partnership extends APG’s reach across EMEA matching the increased consumer demand within the competitive POS marketplace.

Through this new alliance, EET Europarts’  resellers and ISV’s will be able to start ordering APG’s products which integrate seamlessly with EET Europarts’ partners product offering for POS peripherals, mobility and technology solutions. The new relationship signifies a unified mission to quickly deliver the latest cash drawer technology to retailers within grocery, hospitality, QSR and businesses worldwide.

“APG Cash Drawer is committed to our customers worldwide,” stated Andrew Carr, European Managing Director at APG. ". The POS ecosystem is evolving and it’s important for us to have expanded partner reach across EMEA. Our partnership with EET Europarts will play a pivotal role in supporting our vision to globally enhance efficiency and security at the point of sale. We’re driven to deploy new technologies to Europe and beyond -- to do that, we need partners who can deliver product quickly through distribution channel relationships.”

 “We are really proud of having this new partnership with APG,” says Richard Gregoire, EMEA Director, POS & Auto-ID at EET Group. “We believe APG is the leader in the cash drawer market, and this strengthened relationship confirms our commitment to meet the growing demands of our resellers and ISVs to have access to the full range of the best offer. Also, the partnership confirms our strategy to expand our POS offering all over the EMEA region, and develop our existing POS product portfolio to continue to build a value-added POS solution for our customers.”

APG Cash Drawer resellers who are interested in becoming EET Europarts channel partners can visit APG’s Distributors Page: http://www.cashdrawer.com/distributor-locator/ or the EET Europarts website: https://eu.eetgroup.com/