Report • 04.09.2015

An investment in intelligent checkout technology

APG Cash Drawer merges with Cash Bases

The combined company’s corporate headquarters remains at the current APG...
The combined company’s corporate headquarters remains at the current APG location in Minneapolis.
Source: APG Cash Drawer, LLC
A new factor has been added to the already complex situation in the POS market today as the North American Cash Drawer manufacturer APG Cash Drawer and the British manufacturer Cash Bases announced that the two companies will merge.

Economically speaking, the merger of the two companies seems to make sense, because the connection brings APG new capacity for production and sales in Europe while Cash Bases gains new sales potential for their products on the North American market. Both companies were previously more concentrated on their traditional markets and took a similar market position there. Through the merger both now get the opportunity to work together to act globally.

Intelligent Cash Management for North America

But perhaps the most important aspect of the merger between APG and Cash Bases is the cash handling solution SMARTtill, which was developed by Cash Bases. The intelligent system is based on a cash drawer and was designed to enable retailers to constantly monitor the cash transactions at all so-equipped POS, thus ensuring change availability and providing the market management with timely information when cash holdings reach certain minimum or maximum amounts. Up till now, APG did not have a similarly comprehensive solution in their portfolio while Cash Bases in turn was not able to distribute SMARTtill in North America on a broad level.

Cash Bases manufacturing is based in Newhaven, East Sussex in the UK....
Cash Bases manufacturing is based in Newhaven, East Sussex in the UK.
Source: Cash Bases
As with any automated cash management solution SMARTtill is intended to realize possible efficiency gains as employees are relieved from manual cash handling. According to the company, the main advantage of the solution, however, lies with the potential savings from the constant monitoring, which should be only 20% compared with similar solutions. Additionally, due to the continuous cash management, the ideal cash holdings are identified, allowing the back office to improve the timing and frequency of top ups.

Joint development of new products

In addition to worldwide sales of existing products, the merger also aims at working together to create new cash handling solutions. Cash Bases CEO Philip Stone therefore sees the merger of the companies primarily as a strategic opportunity for the worldwide distribution and as a way to open up new product development potentials. "The technologies of the two companies complement each other perfectly", says APG CEO Mark Olson, who will lead the merged firm and is convinced of the mutual benefits.

Responding to changes in dealing with cash

Pre sales consultation, product design, manufacture and post sales service are...
Pre sales consultation, product design, manufacture and post sales service are all managed from the same location.
Source: Cash Bases
The development of new solutions is in any case a necessary step and the combination of know-how of the two R&D departments can bring only benefits here. After all, the development goes - albeit slowly - ever further towards a "cashless society". "In order to meet the requirements of well-connected consumers of today, we will expand our technical capabilities," affirms Philip Stone.

The merger therefore seems to be a step in the right direction, which in any case will bring benefits for both the parties as well as their clients from the retail industry. But it still remains to be seen to what extent the intended potential can actually be realized.

Author: Daniel Stöter,

related articles:

popular articles:

Thumbnail-Photo: Nets and Swish partner on in-store payments pilot...
23.07.2019   #mobile payment #mobile terminals

Nets and Swish partner on in-store payments pilot

Bluetooth tech enables scalable instore payments for mobile payment app

Nets, a European payments company, and Swish, the number one payments app in Sweden, announce their collaboration on an in-store payments pilot program.Until now, Swish has mostly been used for account-to-account transactions and, more recently, ...

Thumbnail-Photo: The Medial Customer Journey at the POS
29.08.2019   #online trading #pos marketing

The Medial Customer Journey at the POS

Permaplay offers different concepts for a powerful and sales-promoting POS communication

More and more people are buying more and more products in more and more places. The exciting question “Who will win: stationary retailing or online trading?” has been discussed for years. Permaplay Media Solutions Managing Director ...

Thumbnail-Photo: Innovative ICA store triples revenue
22.08.2019   #electronic shelf labels (ESL) #price labelling

Innovative ICA store triples revenue

Automatic price updates and product information at the shelf

Since ICA merchant, Jan Sikström, took over the ICA Ettan store in Sundsvall (Sweden) in 2016, he has almost tripled the turnover from SEK 15 million to SEK 40 million. Today, the store has 15 employees and approximately 5,000 different items ...

Thumbnail-Photo: Retail service robots – helper or footfall generator?...
22.07.2019   #pos marketing #services

Retail service robots – helper or footfall generator?

Using drag and drop to train the new coworker

Many of us know their faces, even if we have never met them in person. One of these faces belongs to Pepper, the humanoid robot. It has fast become a media star. ...

Thumbnail-Photo: Internal communication via app at Modehaus Ramelow...
03.06.2019   #personnel management #app

Internal communication via app at Modehaus Ramelow

Mobile chat works as a bulletin board

What's new at Modehaus Ramelow? The fashion retailer’s employees can check PIA - and share information to their heart’s content. PIA is an app for "private information exchange".More and more internal communication ...

Thumbnail-Photo: Digital Signage Summit Europe - 30 % discount...
07.06.2019   #customer analysis #marketing

Digital Signage Summit Europe - 30 % discount

Many of the world’s foremost digital signage experts, thought leaders and leading technology and service suppliers will come together to present a unique mix of keynotes, conference channels, awards and exhibition showcase.

Now in its 14th year, DSS Europe is the leading European strategy event exploring the business and technology of Digital Signage and DooH - here is a 30% code for our readers – 415839The theme of this year’s conference is ‘Customer ...

Thumbnail-Photo: Why digital signage pays off big!
03.06.2019   #digital signage #customer relationship management

Why digital signage pays off big!

The right content can increase sales and customer loyalty

The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...

Thumbnail-Photo: When the product becomes the POS
19.08.2019   #mobile payment #pos systems

When the product becomes the POS

“Mobile-first” or the future of the Point of Sale

The classic Point of Sale means physical sales areas including a terminal, cash systems and queues. But this traditional image is changing. Nowadays many customers in brick-and-mortar retail outlets expect the same experience as online and require ...

Thumbnail-Photo: Cash Register Security Regulation
13.09.2019   #security #cashpoints

Cash Register Security Regulation

Status quo and remaining tasks

In Germany, the so-called Kassensicherungsverordnung (KassenSichV or Cash Register Security Regulation) enters into force on January 1, 2020, and will affect more than three million point of sale (PoS) systems. At that time, cash registers in ...

Thumbnail-Photo: 45th anniversary of the barcode in retail
01.07.2019   #barcode scanner #qr code

45th anniversary of the barcode in retail

GS1 US celebrates the barcode’s relevance as the backbone of commerce

GS1 US®, the information standards organization best known as the administrator of UPC barcodes, this week celebrates 45 years since the debut and first scan of the iconic barcode. On June 26, 1974, a pack of Wrigley's chewing gum carrying a ...


APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn