social media

TikTok reach on the shelves: dm launches with SHEGLAM

Short interview – What's behind the rollout?

TikTok Shop - cool, clever ... and somehow also a little unsettling

A commentary by iXtenso editor Lena Schmidt

Thalia flagship store in Cologne: a book paradise with local flair

How the store design combines history, modernity and quality

Trends for Mother's Day and Father's Day: How retailers can score

How to make the holidays a success for your business with creative gift ideas for mom and dad

Easter decorations: last-minute tips for your shop window

You’re still looking for ideas? - Here's how you attract passers-by

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Black Friday and Cyber Monday: Minimize mistakes, maximize success

Mistakes you can avoid on promotion days like Black Friday and Cyber Monday

Scary and clever - marketing for Halloween

How do you make the most of 31 October for your business?

5 tips for successful TikTok marketing for your online store

How to gain loyal fans for your brand

BuzzFeed & Verishop launch "Goodful" storefront

Companies tap exclusive creator network to drive e-commerce and lifestyle content

e-marketing Paris

28.03.2023 - 30.03.2023 | Paris, France

How to thrive with social commerce in 2023

Webinar on 22nd February at 4:30 CET

E-commerce: For better, but also for worse!

How to optimally reach the clientele in current times of crisis

Walmart Connect announces innovation partner program

Strategic partnerships with TikTok, Snapchat, Firework, TalkShopLive and Roku

Domo releases annual “Data Never Sleeps” infographic

A decade of minute-by-minute data shows 1700% increase in digital engagement on some platforms

#DWMF Europe for top-level digital marketing insights

DMWF Europe at the RAI in Amsterdam on 21-22 November

Survey: Most consumers say they buy based on experience vs. price

99% also said they regularly shop online while 97% have purchased through social media

#DMWF returns to North America for a must-see hybrid conference and exhibition

Bringing together the brightest minds in digital marketing

Top 5 retail trends for 2022 providing new opportunities

The five most important trends in retail that entrepreneurs can use to seize their opportunities

Challenges in multichannel marketing

3 major retail trends that will force change in your content creation processes

Purchase influence moves to consumer-to-consumer with power shift to shoppers

68% of Americans find ratings, reviews, photos, and videos from other shoppers important

Blue Yonder: Most consumers willing to delay deliveries if it's more sustainable

Survey finds 86% of consumers willing to wait longer for their orders if it helps the environment, 44% say their interest in shopping sustainably has increased since the start of the pandemic

Gen Z: The future of spending

Survey of ‘Zoomers’ in 13 countries spotlights how the world’s most digitally-adept consumers are forcing change to decades-old business practices

Startup "emma & noah": Company growth with freelancers

What matters when choosing a team

Digital commerce market expected to reach $17.53 trillion by 2030

Growing penetration of the Internet drives growth of digital commerce market

You get what you give: Appreciation and fairness as the key to customer loyalty

How do retailers achieve more customer loyalty for their company?

Pinterest and social commerce: In love, pinned, bought

From visual search to visual shopping engine

Return to brands with strong online community

Importance of engaging with customers online

AllFacebook Marketing Conferenz

16.03. - 17.03.2022 | Online

How Discovery Commerce is changing online shopping

New ways of addressing and attracting customers

DMWF Europe 2021 – Digital Marketing World Forum

23.11. - 24.11.2021 | RAI, Amsterdam

Success in social media marketing: tips for retailers

Using customer data and tech stacks for personalized online marketing

"The change exchange": Helping women find networks of support

T.J.Maxx and Mindy Kaling launch pen pal program

Online shoppers prefer authentic content from real consumers

New research: less than 10 percent of purchases impacted by influencer content

Form, color and design in social media communication

The most underestimated ingredients for more reach

Social commerce surpasses $30 billion in the US

China’s market is still about 10 times bigger

Facebook Pay available at US e-commerce shops

Provide customers a seamless checkout experience at your own website

Retail as powerful stream of revenue

Influential media organizations to partner with retailers

Gen Z shopping journeys start on Social Media

Findings reveal generational shopping preferences: purchases are mostly made on third-party websites

Livestream shopping: the sales channel of the future?

Interview with Alex von Harsdorf, Co-Founder and CEO of LIVEBUY

You don’t need big tech investments, but creativity

How brick-and-mortar retail can profit during (or thanks to!) the lockdown

E-commerce advertising industry benchmarks for 2021

Sidecar report: Advertising benchmarks for Google, Facebook, Instagram, and Amazon

Will people soon be shopping at the "Club"?

Marketing opportunities of the new social media app Clubhouse.

Instacart hires former Facebook Vice President of Product

Asha Sharma as new Chief Operating Officer

Shopping in social media streams?

Further steps towards social commerce

Social commerce opportunities on TikTok for merchants

Partnership between Shopify and TikTok

Chefbot delivers personalized recipe recommendations

AI Twitter tool that “helps cooking” based on ingredients

Can social media campaigns drive long-term sales?

Study challenges view of social media marketing as only short-term effective