The world is milling around on social media channels, where people share, review, communicate, search, sell, advertise ... And so there is no way the retail sector can avoid this medium.
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Companies tap exclusive creator network to drive e-commerce and lifestyle content
The trade fair for digital marketingThe e-marketing Paris is a trade fair focused on the e-commerce market with over 15,000 visitors annually, 190 conferences and over 300 exhibitors from well-known companies. The fair covers all topics from B2B ...
Global sales through social media platforms reached an estimated $992 billion in 2022, and that growth isn’t expected to slow down any time soon! Data from the MikMak platform shows that shopping traffic on social channels grew 19 percent last ...
Inflation, rising energy costs, Covid - these crises currently have Germany firmly in their grip and are consequently influencing consumer behaviour in the country in the long term. Due to rising living costs, German consumers are currently holding ...
Consumers who turned to online shopping during the pandemic have chosen to stay there, with those returning to in-store relying on online research to guide their decisions. Consumers realized the importance of “connection” and were ...
Domo has released the 10th edition of its Data Never Sleeps (DNS) infographic, the annual glimpse at how much data is generated on the internet every minute by the ways people interact online. Over the last decade of chronicling the world's data ...
DMWF Europe returns to the RAI, Amsterdam on 21-22 November, for a must-see hybrid conference and exhibition bringing together the brightest minds in digital marketing. It’s three days of top-level strategic content, digital marketing ...
Bazaarvoice has released its latest research, based on a survey of more than 10,000 global shoppers. The report reiterates the importance of engaging shopping experiences and proves that ‘online shopper’ may in the future become a ...
With a new location for 2022, Digital Marketing World Forum (DMWF) will be taking over the Santa Clara Convention Center, California, on 5-6 October 2022; for two days of top-level strategic content and digital marketing insights, networking, and ...
I have always believed in getting into the mind space of our customers. So lately, I've been interviewing a lot of retail customers and have learned a great deal about the challenges retailers face. But among those challenges, there are also ...
The demands on retail creative production are huge. From web to print, PoS to packaging, social to paid advertising, and more, there are endless pieces of visual content needed to power a large, multi-channel retail brand.Plus, nobody is unaware of ...
Bazaarvoice Inc., provider of product reviews and user-generated content (UGC) solutions, released its annual Shopper Experience Index, based on a survey of more than 7,000 global shoppers. The report proves today’s power shift from brands to ...
Blue Yonder has released findings from its 2022 Consumer Sustainability Survey, which revealed retail consumer preferences related to sustainable shopping habits. The survey found that more than three-quarters (86%) of consumers are willing to delay ...
To achieve growth and success past 2030, businesses must start to understand the living, shopping, and financial habits of Gen Z or Zoomers (consumers aged between 16 and 24) now - and accept that they are very different from previous generations. ...
Since founding their startup "emma & noah", Aline Gallois and Fabian Bitta have used the support of freelancers as an additional resource to drive their company forward. With great success: since its founding, they have been able to ...
According to the report published by Allied Market Research, the global digital commerce market was estimated at $4.21 trillion in 2020 and is anticipated to hit $17.53 trillion by 2030, registering a CAGR of 15.1 percent from 2021 to ...
Sweet and enticing as honey – that was the motto of our retail salsa on 08.12.2021, which this time was all about customer loyalty. After all, loyalty is not something you get for free, but something you have to work for. Connor ...
Founded in 2010, the Pinterest platform is all about discovery - from creative arts and crafts instructions to recipes, interior design ideas and now even actual products. This makes the online network an ideal platform for retailers, not only to ...
Amity reveals the results of research which highlights the importance of brands creating online communities to engage with their customers. Almost three-quarters (72%) of the consumers polled say they would be more likely to return to a brand that ...
Discountcode for tickets (15% discount): IXTENSOAFBMCOn two stages simultaneously with over 20 speakers and large breaks for networking, the AllFacebook Marketing Conference will take place online from March 16 to 17, 2022.In addition to our normal ...
When shopping online, people no longer tend to buy only products they have specifically searched for. Increasingly, they are also tempted to make spontaneous purchases online. The principle is called discovery commerce. "Shopping by ...
For over 12 years, the Digital Marketing World Forum has brought together the global digital marketing community to tackle the challenges that the digital future presents. On 23-24 November 2021 there will be delivering 2 days of top-level ...
During the Corona pandemic, the retail sector was one of the hardest hit by the crisis. In this situation, retailers who had already invested in expanding their online presence, established digital customer relationships and developed these further ...
With change occurring at a fundamental level this past year, T.J.Maxx sought to understand how women were navigating unexpected changes, both big and small. A recent survey* by the brand's purpose-driven initiative -The Maxx You Project - ...
The majority (79%) of online shoppers reveal that user-generated content (UGC) such as images and videos from other consumers highly impacts their purchasing decisions according to new research. But only 9% say the same for content produced by ...
For the majority of companies an appearance on Instagram, Facebook, TikTok and Co. is obligatory these days, social media seems to be a valuable communication tool for retailers. However, they should keep a few things in mind when ...
Social commerce sales in the US are picking up, but the size of the market pales in comparison to that of China, according to eMarketer’s latest forecast on social commerce.In 2021, US social commerce sales will rise by 35.8% to $36.62 ...
People already use Facebook Pay to send money, shop, donate and more, across Facebook apps and services. Now, for the first time, Facebook is extending Facebook Pay availability beyond their own platforms to businesses who want to provide a seamless ...
The COVID-19 pandemic has created synergistic opportunities for media and retail companies, as consumers find themselves spending more time online. Large online media and entertainment organizations are now partnering with retailers to provide ...
Leading digital experience platform provider Optimizely (formerly Episerver) today announced new survey data revealing the nuanced preferences of Gen Z and Millennial consumers as we begin to emerge from the pandemic. The survey, which polled 1,000 ...
In Asia, and especially in China, livestream shopping has already been widespread for years. 10 percent of e-commerce sales are generated via livestream shopping, and experts predict that this share will rise to at least 25 percent in the near ...
The Corona pandemic has led to an immediate dovetailing of brick-and-mortar and online retail. This development is overdue, says Gerold Wolfarth, Founder & CEO of bk Group. We don't need large tech investments, but creativity, he points ...
The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That’s according to Sidecar’s 2021 Benchmarks Report, the company’s new retail ...
WhatsApp, TikTok, Instagram, Snapchat - many retailers use the platforms to get their products to customers - that's nothing new. Recently, users have been able to meet in the "Clubhouse." Marcel Hollerbach, CMO of Productsup, talks ...
Instacart’s goal is to look more holistically at the end-to-end customer experience and better operationalize it across the company. To help achieve that, they’re welcoming an operator and entrepreneurial product leader in Asha Sharma to ...
The fact that retailers and brands offer their products online where consumers spend their free time – on social media channels as well as on image and video portals – is nothing new. There have been many advertising campaigns on these ...
On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Business platform, we've seen brands around the world make real connections with our users by ...
The Kroger Co. launched the first generation of Chefbot, its AI-powered Twitter recipe tool that helps users' pair the groceries in their fridge and reduce food waste by providing mealtime inspiration and personalized recommendations.Developed ...
Nepa announced the findings of a study using data from 1,660 retail campaigns in Sweden. The results show that campaigns on social media are – when done right – effective in driving long-term sales, challenging the prevailing perception ...
Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research in the INFORMS ...
Most retailers don’t like customer complaints. Plus, they also mean extra work. Yet ignoring complaints is not a great long-term strategy because any bad customer experience can haunt your brand if it becomes public. That’s why retailers ...
Customers are more demanding than ever, while brand loyalty is declining. Even a couple of negative experiences can alienate consumers and erode loyalty. Shoppers increasingly share bad reviews and complaints on public communication channels for ...
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