marketing planing

Black Friday and Cyber Monday: Minimize mistakes, maximize success

Mistakes you can avoid on promotion days like Black Friday and Cyber Monday

E-commerce: For better, but also for worse!

How to optimally reach the clientele in current times of crisis

Spicy flavor for your local online marketing

Register now for today's webtalk "retail salsa" at 4:00 pm!

Event: E-commerce Berlin Expo 2021

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.

AllFacebook Marketing Conference 2020

The Social Media Marketing Conference will take place in March 2020 in Munich

All Influencer Marketing Conference 2020

The All Influencer Marketing Conference will take place for the fourth time on 19 March 2020 at the ICM Munich.

HappyOrNot CX360 leader insights

Do you know what type of experience customers expect from your brand?

How to turn your checkout zone into the village hub ...

... with opportunities for community engagement

Burger King and Millennium Hotels discuss brand messaging

Incite Groups free webinar, 14:00 GMT 3rd April

Marketing strategies are at risk

Gartner reveals six predictions to guide marketing leaders through uncertain times ahead

Personal Prime Times

IAB research identifies opportunities for brands to engage with consumers throughout the day

Data nomenclature for a central standard for reporting campaign performance metrics

OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature, by The IAB Technology Laboratory

Faster, more flexible and innovative: facing increasing pressure

New sales tools from MobiMedia AG for optimal inventory planning

Marketers: investment in original digital video nearly doubled since 2015

80 percent of marketers and media buyers plan to increase spending on original digital video through the end of the year

Retail industry: act sustainably and talk about it!

“Sustainability and profitability are not mutually exclusive, they complement each other.“

Ocado announces machine learning-enhanced contact center for customer emails

World’s largest online-only grocery retailer harnesses the power of AI and the Google Cloud Platform to categorize and prioritize customer emails

Study on private label success, new marketing challenges and opportunities

Trace One collected twelve truths about private label success

Top challenge for marketers is knowing their customers

April 13 Webinar will discuss findings and offer actionable insight

Study reveals brands are failing at personalization

Sixty-one percent of consumers are less likely to make future purchases following less-than-satisfactory personalized experiences

Researchers see role of narcissism in customized products

Implications for retailers and manufacturers

Lidewij Edelkoort’s first seminar in Germany

Trend forecaster Lidewij Edelkoort about upcoming trends in the realms of design, marketing and retail on 18 January 2016 in Berlin

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne

Extreme value retailer Five Below selects Zimmerman to drive growth

Rapidly expanding brand selects the Ft. Lauderdale agency as AOR

Transforming targeted marketing and shopper engagement

In-store analytics provider integrates mobile marketing suite and launches new solution

Historic promotion: Virtual reality app for consumers

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers launch the promotion

Trend of fewer back-to-school shoppers continues in 2015

43 percent of respondents state they won't be shopping for back-to-school products and promotions this year

Inmar acquires Scanner Applications

Delivering the industry’s first single-source solution for consumer and trade promotions

Firefly now equipped with direct mail marketing tool

The integrated marketing solution by TouchSuite for a customized communication direct to customers

70 percent of consumers still use traditional paper-based coupons for savings

Traditional FSI coupons are redeemed at a rate eight times that of digital coupons

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

Finalists for ICSC 2015 Solal Marketing Awards

The International Council of Shopping Centers (ICSC) has announced the 2015 ICSC Solal Marketing Awards finalists

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

eCommerce: "Retail currently needs employees with in-depth knowledge"

Interview with Peter Stolpe, Director of Retail Qualifications at the Akademie Handel

3VR to showcasing at the NRF BIG Show 2015

Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing

Knowing the Difference

Retail Personalization workshop at MarketingSherpa Email Summit 2015

Customer Centric Marketing Gains Traction, Redefining the Retail Landscape

New White Paper from LoyaltyOne reveals how customer centricity results in increased sales and ROI

Marketers Increased Global Q2 Spend 25% for Search Advertising

Paid search delivers all-time high click-through rate; Facebook advertising continues rapid growth

Shopping online: Why do too many photos confuse consumers?

Responsive design emails for more purchases

Retailers Shifting Biggest Share of Budgets to Mobile Marketing

Like shopping at home

New research from Concordia University shows how familiarity encourages people to support their favorite businesses

Multichannel Marketing: Offline Needs to Go Online

New Bronto software solution helps retailers drive revenue with highly personal remarketing

Peter Irish takes over newly created position at the STI Group

He becomes Chief Commercial Officer at the STI Group

Retail: Brand equity through celebrity endorsements

A lucrative business – on both sides

Neuromarketing: When the hunter becomes the hunted

… because when it comes to purchase decisions, they seldom know why they do it

Visitors report satisfaction with Olympic London

A survey of shoppers in London's West End over the weekend found they were all without exception enjoying their visit, with 99% of them hoping to visit London again at some stage in the future.

”Women grab their own power drill and grinding machine“

Interview with Julia Anne Schneider, Spokesperson Bosch Power Tools, Leinfelden-Echterdingen

Retailers cut price of Olympic souvenirs by up to 80%