Five Below has been working with Zimmerman Advertising on local market advertising tests, designed to responsibly transform the retailer from a print-media based model into a multi-media brand model that would at once drive awareness and traffic. Zimmerman and Five Below together will expand their relationship to include additional projects that appeal to Five Below's core audience of teens and pre-teens.
"After a formal agency search, we selected Zimmerman based on the success we saw them achieving for other brands," said Five Below CEO, Joel Anderson. "We're all about results and you just don't see that in most agencies. But Zimmerman is different. They have intense ambition for their clients' growth and the numbers-first commitment we were looking for."
Zimmerman founder Jordan Zimmerman noted, "Not only is Five Below one of the most unique brands we've ever handled, it's one of the most exciting retail concepts in America ... this brand is poised to go all the way and we're thrilled to be marketing it."
Five Below, Inc. which already has more than 425 stores, up from 82 in 2008, is the leading retailer of trend right, high quality merchandise targeted towards the teen and pre-teen market - with all items priced between $1.00 - $5.00.
"Beyond the brand itself, Five Below's management team is world class and dialed in on the opportunity," said Zimmerman's Chief Marketing Officer Cliff Courtney. "Our engine was built for brands like this, and we believe great things are ahead for our partnership."
Source: Zimmerman Advertising
