ICSC received 234 entries from 26 countries for this year’s awards. The ICSC Solal Marketing Awards are the benchmark of the industry’s creative excellence, bringing together the best shopping centre marketing across Europe and South Africa, recognising best practice and rewarding the most innovative and effective campaigns.
The programme is the single most important marketing competition for European and South African shopping centres. By offering the awards annually, ICSC gives shopping centre marketers the opportunity to present their best work to industry peers. This year, the award categories were updated to better reflect the industry’s current practices across all platforms:
Categories are:
- Brand Awareness & (Re) Positioning
- Business-to-Business
- Corporate Social Responsibility
- Customer Service
- Emerging Technology
- Footfall Activation
- Grand Opening/Expansion/ Refurbishment
- Sales Activation
The judging took place on 12-13 March 2015 in Rome and the 2015 Solal Marketing Awards will be presented during a Gala Dinner at the ICSC European Marketing Conference in Copenhagen on 2 June.
To see the full list of finalists click here.
A tribute to Jean-Louis Solal will be paid during the European Marketing Conference as well as during the ICSC European Conference on 20-21 April in London.
Source: ICSC
