marketing planing

Marketing strategies are at risk

Gartner reveals six predictions to guide marketing leaders through uncertain times ahead

Shifting consumer behaviors, mounting regulatory pressures, organizational shifts and disruptive automation combine to pose a real and destabilizing threat to many marketing leaders and their strategies for the years ahead, according to Gartner ...

Personal Prime Times

IAB research identifies opportunities for brands to engage with consumers throughout the day

The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising ...

Data nomenclature for a central standard for reporting campaign performance metrics

OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature, by The IAB Technology Laboratory

The IAB Technology Laboratory today released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard for reporting campaign performance metrics. Developed by the ...

Faster, more flexible and innovative: facing increasing pressure

New sales tools from MobiMedia AG for optimal inventory planning

The speed at which trends are being created and introduced to the sales floor increases. To ensure a company’s success today, it is, therefore, crucial to quickly and flexibly respond to new developments – a challenge for many retailers ...

Marketers: investment in original digital video nearly doubled since 2015

80 percent of marketers and media buyers plan to increase spending on original digital video through the end of the year

Advertiser investment in original digital video programming has nearly doubled over the past two years, with 80 percent of brand and agency executives saying that they are planning to spend even more on original digital video this year, according to ...

Retail industry: act sustainably and talk about it!

“Sustainability and profitability are not mutually exclusive, they complement each other.“

Major retail chains like Coop and Marks & Spencer are role models in many ways when it comes to sustainable retail. They heap awards and accolades for their responsible projects and approaches. Other retailers should also acknowledge this ...

Ocado announces machine learning-enhanced contact center for customer emails

World’s largest online-only grocery retailer harnesses the power of AI and the Google Cloud Platform to categorize and prioritize customer emails

Ocado announces the deployment of its machine learning (ML)-enhanced contact center which employs an advanced AI (artificial intelligence) software model to categorize customer emails. This novel approach ensures customers are still getting that ...

Study on private label success, new marketing challenges and opportunities

Trace One collected twelve truths about private label success

Trace One, the global leader in private label management software, today released a special report titled, “12 Truths about Private Label Success: Marketing Challenges and Opportunities.” The report includes findings from a recent Trace ...

Top challenge for marketers is knowing their customers

April 13 Webinar will discuss findings and offer actionable insight

Experian Marketing Services has released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges, priorities and other key issues impacting marketers worldwide. This year, the top challenge marketers faced also is their top priority: knowing their customers' needs, wants and attitudes.

Study reveals brands are failing at personalization

Sixty-one percent of consumers are less likely to make future purchases following less-than-satisfactory personalized experiences

hybris has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one ...

Researchers see role of narcissism in customized products

Implications for retailers and manufacturers

Researchers say a rising trend in narcissism is cause for retailing and manufacturing firms offering customizable products to rethink their marketing strategies. Writing in the Journal of Retailing, marketing and psychology researchers from ...

Lidewij Edelkoort’s first seminar in Germany

Trend forecaster Lidewij Edelkoort about upcoming trends in the realms of design, marketing and retail on 18 January 2016 in Berlin

Being one step ahead in terms of trends is a key success factor for brands and businesses in order to stay competitive in a fast-paced economy. The trend seminar addresses retailers, creatives, marketers and professionals across all ...

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne

For retailers, these insights could mean brand-new kinds of targeted sales promotion at the POS: our perception on how things feel to us can change depending on what type of music we listen to. Psychologist Professor Monika Imschloß of the ...

Extreme value retailer Five Below selects Zimmerman to drive growth

Rapidly expanding brand selects the Ft. Lauderdale agency as AOR

Five Below has been working with Zimmerman Advertising on local market advertising tests, designed to responsibly transform the retailer from a print-media based model into a multi-media brand model that would at once drive awareness and traffic. ...

Transforming targeted marketing and shopper engagement

In-store analytics provider integrates mobile marketing suite and launches new solution

RetailNext Inc. has acquired Pikato, a Chicago-based company whose cloud-based software transforms retail mobile marketing channels into personal, one-to-one interactions between retailers and shoppers. The acquisition immediately ...

Historic promotion: Virtual reality app for consumers

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers launch the promotion

Consumers can digitally unlock the exclusive footage, courtesy of Mission and Guerrero Tortillas, by simply downloading the free DigitalFood app to their iOS or Android smartphones and following the onscreen instructions to view the content: Pope ...

Trend of fewer back-to-school shoppers continues in 2015

43 percent of respondents state they won't be shopping for back-to-school products and promotions this year

An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop. Last year, the data showed 36 percent of ...

Inmar acquires Scanner Applications

Delivering the industry’s first single-source solution for consumer and trade promotions

Promotion industry veterans Inmar and Cincinnati-based Scanner Applications today announced Inmar’s acquisition of Scanner Applications. Joining Scanner Applications and Inmar creates an unmatched suite of consumer and trade promotion ...

Firefly now equipped with direct mail marketing tool

The integrated marketing solution by TouchSuite for a customized communication direct to customers

Leading U.S. technology company, TouchSuite, has announced that its most cutting edge point of sale solution, The Firefly, is now equipped with an automated one step design-to-delivery marketing tool that allows its users to automatically send ...

70 percent of consumers still use traditional paper-based coupons for savings

Traditional FSI coupons are redeemed at a rate eight times that of digital coupons

Seventy percent of consumer packaged goods coupon users still use print-based coupons such as those in free standing inserts (FSI) typically found in Sunday papers to find savings according to a study. The new study reveals surprising statistics ...

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration ...

Finalists for ICSC 2015 Solal Marketing Awards

The International Council of Shopping Centers (ICSC) has announced the 2015 ICSC Solal Marketing Awards finalists

ICSC received 234 entries from 26 countries for this year’s awards. The ICSC Solal Marketing Awards are the benchmark of the industry’s creative excellence, bringing together the best shopping centre marketing across Europe and South ...

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

eCommerce: "Retail currently needs employees with in-depth knowledge"

Interview with Peter Stolpe, Director of Retail Qualifications at the Akademie Handel

The key for small and medium-sized retailers to stay competitive despite the big online retail competition lies in going online, too. With a new postgraduate program, the Akademie Handel (English: Retail Academy) in Munich trains retail employees to ...

3VR to showcasing at the NRF BIG Show 2015

3VR, the video intelligence company, announced the debut of the 3VR People Counter ahead of the National Retail Federation 104th Annual Convention & Expo. The 3VR People Counter is a new product within the 3VR Customer Insights family of retail ...

Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing

Knowing the Difference

When it comes time to vet Wi-Fi, Bluetooth, BLE or NFC technology to monitor your store’s retail analytics, where should you begin? All fall in the sphere of location-based services and leverage mobile devices to track and understand your ...

Retail Personalization workshop at MarketingSherpa Email Summit 2015

Listrak, an innovator of omnichannel digital marketing solutions for retailers, has announced it will present a full-day Retail Personalization Workshop at MarketingSherpa Email Summit 2015, being held in Las Vegas. The workshop will be held on ...

Customer Centric Marketing Gains Traction, Redefining the Retail Landscape

New White Paper from LoyaltyOne reveals how customer centricity results in increased sales and ROI

Retailers implementing next generation customer centric marketing solutions to deliver customized product and service offerings can see incremental sales increases of up to 4% as compared with traditional customer marketing approaches, according to ...

Marketers Increased Global Q2 Spend 25% for Search Advertising

Paid search delivers all-time high click-through rate; Facebook advertising continues rapid growth

Kenshoo, experts in predictive media optimization technology, have released a new infographic, Kenshoo Search and Social Snapshot: Q2 2014, detailing key metrics and benchmarks for paid search and social advertising. Sophisticated marketers ...

Shopping online: Why do too many photos confuse consumers?

When shopping online, we often have the option of clicking on additional product photos taken from different angles or showing additional features. According to a new study in the Journal of Consumer Research, looking at more photos when making ...

Responsive design emails for more purchases

Only 1 percent of marketers use responsive design in all emails they deploy, though this type of layout leads to more clicks on opened messages, according to a new study from Yesmail Interactive. The latest benchmark report from Yesmail, Yes ...

Retailers Shifting Biggest Share of Budgets to Mobile Marketing

The number of retailers who expect mobile to be their top marketing priority will more than quadruple over the next five years, according to a study by Yes Lifecycle Marketing. In Q4 of 2013, multichannel marketing solutions provider, Yes ...

Like shopping at home

New research from Concordia University shows how familiarity encourages people to support their favorite businesses

Why put a big comfy couch in the corner of the local bookshop? Why provide stacks of board games free of charge at the corner café? Why give out complimentary backstage passes after the show?Because by making people feel at home in a ...

Multichannel Marketing: Offline Needs to Go Online

Many channels lead to sales and Rome was not built in a day. The retail market knows this, too. Thanks to increasing online consumption and the rise of mobile devices, sales also need to increasingly move on to new pastures. Consumers are all ...

New Bronto software solution helps retailers drive revenue with highly personal remarketing

Bronto Software has launched updates to its leading marketing platform for commerce that enable retailers to import past-purchase data from any e-commerce or order system and create relevant marketing campaigns that deliver more revenue and customer ...

Peter Irish takes over newly created position at the STI Group

He becomes Chief Commercial Officer at the STI Group

Peter Irish has taken over with effect from February 1, 2013 the newly created position as Chief Commercial Officer at the STI Group. With this new function the internationally active manufacturer of packaging and POS solutions will focus even more ...

Retail: Brand equity through celebrity endorsements

A lucrative business – on both sides

In Germany, TV show host Thomas Gottschalk and gummy candy maker Haribo are considered THE prime examples when it comes to successful celebrity endorsements. In recent years, large German retail companies like KiK, EDEKA and REWE also brought ...

Neuromarketing: When the hunter becomes the hunted

… because when it comes to purchase decisions, they seldom know why they do it

Everybody knows them, but few ask why they are there: bargains and sales. Shortly before Christmas, German retailer Saturn likes to give away the sales tax and in nearly every larger town, there are now so-called mid-season sales in addition to ...

Visitors report satisfaction with Olympic London

A survey of shoppers in London's West End over the weekend found they were all without exception enjoying their visit, with 99% of them hoping to visit London again at some stage in the future.

The respondents, 87% of which were from overseas, said they enjoyed London’s entertainment most of all, closely followed by the shopping. Just under half of the visitors had been or were planning to visit the Olympic Games and three ...

Retailers cut price of Olympic souvenirs by up to 80%

The Olympic Games have only just started, but retailers have already begun cutting the prices of Olympic souvenirs by up to 80% according to pricing intelligence specialist Profitero. Analysts have estimated that London alone could see an extra ...

”Women grab their own power drill and grinding machine“

Interview with Julia Anne Schneider, Spokesperson Bosch Power Tools, Leinfelden-Echterdingen

Power Tools is the name of the Bosch division for electric and gardening tools. For a long time, power drills and cordless screwdrivers were considered a man’s domain, but Bosch has understood the signs of the times: more and more women want ...