retail trends
Store Design
Images • 14.05.2020

What shop design can look like: Natura

Light up the world with a smile

©

beta-web/Pott

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light.

Two pictures side by side, both exterior view of the store...
Source: beta-web/Pott

Customers can delight in clothing items, jewelry, accessories, wellness and lifestyle products, books and so much more at Natura.

All men shall be brothers

"There are no strangers here, only friends you haven’t met yet," suggests the greeting at the front door. Guests are invited to put one hand on the door, right next to a stranger's hand, and only remove it once the other has become a friend.

Store impressions

View of the cash desk with Flamingo wallpaper in the background... Coat rack in front of a wall with various decorative elements... Shelf with various articles and door to changing room... View into the back part of the shop with large ceiling light in the foreground... Jewellery and scarves hang on the wall

The rear portion of the store feels like a cozy cave. The basketweave textured pendant lamp casts everything in a friendly light. How about a beach bag or a shirt that matches the colors of the wallpaper?

Photo
Source: beta-web/Pott

Bring a smile to the world – that’s Natura’s mission. This map of the world reveals the other locations across the world outside of Barcelona where the store fulfills this mission.

A map of the world
Source: beta-web/Pott
Author: Sonja Koller

channels: brick and mortar retail, shopfitting, shop design, fashion, visual merchandising, interior design, What shop design can look like – series

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