Reopening • 08.10.2018

What shop design can look like: Foot Locker in London

Brand communication and digitization at the Marble Arch Store

Power Stores is the name Foot Locker gives to its new stores in different locations. The most recently redesigned store is located near Marble Arch and Oxford Street.

Foot Locker Store
Source: Foot Locker

"London - We've Got You Covered" is the motto of the brand presentations - also digitally on the large LED screen at the main entrance. The store's storytelling is explicitly technology-driven. For this the digital elements were integrated into the design.

Foot Locker Store
Source: Foot Locker

The 647 square metre sales area includes several premium sales stands.

Photo
Source: Foot Locker

An eye-catcher is the "Red Locker Wall" - a wall with works by the artist Tommy Bates. Next to it: an area for customer service.

Foot Locker Store
Source: Foot Locker

The almost 24 meter long and one hundred ton heavy girder (on the ceiling) with riveted pillars was uncovered again (in 1931 it is said to have been the longest girder worldwide). In contrast, lightweight elements were used to present the goods.

Foot Locker Store
Source: Foot Locker

A frame construction in the middle of the ground floor combines displays, product focal points and digital activations. The focus is on the product range and customer experience.

Photo
Source: Foot Locker
Foot Locker Store
Source: Foot Locker

The interior design was designed and conceived by rpa:group - based on the strategic brand concept of Foot Locker.

Foot Locker Store
Source: Foot Locker

After the stores in Marble Arch and Liverpool ONE, the new concept will also be implemented at other Foot Locker locations.

Author: Natascha Mörs, iXtenso - Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: Retail spaces are so yesterday. Long live brand experiences!...
27.06.2019   #online trading #shop building

Retail spaces are so yesterday. Long live brand experiences!

How can brick-and-mortar stores stay competitive? With continuing retail reinvention!

Shopfitting – it’s no longer about shelves, sales counters and cash registers. Silvio Kirchmair, CEO of umdasch The Store Makers, considers it a stage where brick-and-mortar retailers can and should showcase themselves – especially ...

Thumbnail-Photo: Round things in an angular environment
19.08.2019   #pos marketing #in-store marketing

Round things in an angular environment

POS TUNING develops flexible stackable channels for oral tobacco in round packaging

A real presentation problem has now been solved.The presentation of tobacco products can be a real challenge. In hardly any other area you find such a wide variety in packaging sizes. For instance, there are the classic cigarette pack, the tobacco ...

Thumbnail-Photo: Green Room and PUMA kick off new City Store experience...
18.07.2019   #digital signage #shop design

Green Room and PUMA kick off new City Store experience

Digital experiential elements and features for new store in Manchester

As part of an ongoing relationship with Puma, Green Room has designed key digital and physical experiences within the new City Store experience, to coincide with Puma’s new partnership with Manchester City.The concept centres on bringing City ...

Thumbnail-Photo: Retail holiday decorations: trends for the 2019/20 season...
09.05.2019   #decorative lighting #shop decoration

Retail holiday decorations: trends for the 2019/20 season

"The little affectionate details are always what’s most important." Interview with Annetta Palmisano

Many details or a simple design, artificial light displays or natural light – there are many ways to showcase window displays. Retailers who decorate with a light touch can use the emotional impact on customers and affect retail business ...

Thumbnail-Photo: What shop design can look like: Trait concept store in Barcelona...
11.07.2019   #shopfitting #shop decoration

What shop design can look like: Trait concept store in Barcelona

Character in store design and in all details

In the Sant Antoni district, which in recent decades has developed from a working-class district to a hip district with bars, cafés, bookshops and boutiques, there is a small boutique, the Trait Store, hidden in Calle Parliament 28. ...

Thumbnail-Photo: Why marble countertops are the right choice for your shop...
15.07.2019   #shop building #shopfitting

Why marble countertops are the right choice for your shop

A guest contribution by Emmy Noel

When you think of marble countertops, you probably think about the beautiful natural stone countertops adoring a kitchen or a bathroom.Time to change our perspective.Marble countertops are the perfect addition for any business. Whether you run a ...

Thumbnail-Photo: Year after year: Christmas decoration
11.06.2019   #decorative lighting #trend research

Year after year: Christmas decoration

From classic to modern - four styles for 2019

Every year, Annetta Palmisano and her colleagues of Stilbüro bora.herke.palmisano compile the decoration trends for the coming Christmas season. Below we outline four styles for the 2019 season. ...

Thumbnail-Photo: Window Display Of The Year Frame Awards 2019...
21.06.2019   #displays #product presentation

'Window Display Of The Year' Frame Awards 2019

Window installation featuring the Ura raincoat

Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to the product ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen