Store design at Niederegger: marzipan and maritime charm in Lübeck
How the confectionery manufacturer brings together company tradition and city history
The Niederegger store in Lübeck combines many things: it reflects the city's close connection to the marzipan tradition and incorporates Lübeck's maritime history into the design of the store. Visitors can expect historical flair here - both in terms of taste and appearance.
channels: brick and mortar retail, customer experience, shop design, design