News • 20.08.2020

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

The inside of a foot locker sneaker store
Source: Foot Locker

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store presentations, as well as enhanced customer experiences. The store celebrates basketball culture, featuring a multi-branded basketball collection and a half-court in B2.

With footwear and apparel collections from global brand partners, including Nike, Jordan, adidas, Puma, Converse, New Balance and streetwear brands including Chinatown Market, Rip N Dip, Daily Paper, and Yeti, customers can expect immersive experiences and elevated product storytelling. The store will provide full-family shopping for men, women and kids, serve a sneaker-obsessed community, and provide access to the widest selection of Nike Air Max Plus (TN's) available in market. 

A basketball court with murals on the wall
Source: Foot Locker

The store features specially commissioned murals – both on Level 1 and on the B2 basketball half court– by local artists MessyMsxi and Clogtwo, inspired by Singapore and its relationship to sneaker and basketball culture. It also sets the tone for how Foot Locker will tailor the store to the local community.

Commenting on the new store, Tomas Petersson, GM and VP, Foot Locker Asia said, "Our purpose is to inspire and empower youth culture and our belief is that when we speak to the consumer through the lens of curated brand & product stories via our omni channel focus, then we connect deeply with the Sneaker and Sport community."

Source: Foot Locker

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