Mango renovates its flagship store with New Med concept
Refurbishment is part of the plan to refurbish the Mango store network, which aims to extend this retail concept beyond its flagship stores
Mango is continuing with its plan to refurbish its stores in Spain with the reopening of its flagship store in Alicante. The store, located at 33-39 Maissonave Avenue, has a selling space of 1,000 m2 and stocks the Woman, Man and Kids lines.
- The company has reopened the 1,000 m2 store, which stocks products from the woman, man and kids lines, following its refurbishment to make it the first in the city to feature the New Med image.
- The store has modified its fitting room area to include adjustable lighting, while new technologies and services have been added to improve the customer shopping experience, as well as a garment recycling point and a specific click & collect zone for the collection and return of orders.
- The Mango New Med concept aims to reflect the spirit and freshness of the brand and is strongly influenced by Mediterranean culture and lifestyle. Sustainability and architectural integration are key elements of this new design.
The Mango New Med concept aims to reflect the spirit and freshness of the brand and is strongly influenced by Mediterranean culture and lifestyle. Sustainability and architectural integration are key to this new design, which is why new stores feature elements such as eco-efficient lighting and heating and ventilation, and a design which incorporates sustainable materials such as natural paint.
Better stock control with RFID technology
With the store refurbishment, Mango has created a new fitting room area, increasing its size to make it more functional, while equipping it with adjustable lights. New technologies and services have also been added to improve the customer shopping experience, such as a specific click & collect zone for the collection and return of orders; a container where customers can deposit used clothing and footwear to give their garments a second life; and RFID technology for better stock control.
Mango has three stores in Alicante. In addition to its flagship store in Avenida Maissonave, the company has a store in Plaza Mar, 2 and another in the Outlet Stores shopping centre. The total number of stores in the community of Valencia is 15.
Mango closed 2022 with 375 stores in Spain, including company-owned stores, franchises and corners in department stores, as well as an online presence through its own online channel and other marketplaces. In global terms, in 2022 the company accelerated the development of its network of company stores, closing the year with 2,566 stores in over 115 markets in all five continents.