Report • 11.03.2020

Flooring for retail spaces: durable, sustainable and smart

Why design isn’t everything

The secret is out: The iXtenso editorial team loves flooring. After years of putting up with old carpet, our office hallway has now turned into a real eye-catcher.

This made us wonder: Apart from a modern and customized design, what other aspects do brick-and-mortar retailers need out of their flooring solutions? We took a closer look at EuroShop 2020 and highlight the latest trends.

Durability doesn’t preclude design

The most important demand set on flooring for retail spaces: it must be durable and scratch-resistant. That’s because – depending on the size of the store – commercial flooring is walked on by thousands of customers each day. Flooring must, therefore, be durable enough to withstand any high heel, dirt, shopping carts or baby strollers.

This makes hardwood options such as oak, ash or beech a popular choice. However, heavy amounts of foot traffic or constant movement of objects amount to countless assaults on the wood surfaces. This is why the Belgian company Pergo relies on a unique protective layer for superior scratch, water, and dirt resistance.

Steven Meeremans, Marketing Manager at Pergo, knows that the secret lies in the so-called overlay: “The surface of our floors is protected by a special triple-layer sealant. Durability is ensured by an aluminum oxide finish. The unique blend of material and technology enhances the look of any design.”

In fact, several real-life durability tests in Copenhagen’s Central Station have shown that Pergo floors are virtually indestructible thanks to the sealant.

Photo
Source: Julia Pott/ iXtenso

Sustainability: Nothing is discarded

Durability and life expectancy are not the only concerns of retailers. Today’s flooring options must also be made from sustainable sources. That’s why the Unilin Company uses 100 percent circular wood in the production of its HDF panels - an essential component of hardwood floors or laminate. Project consultant Alexander Callaghan explains: “Today 85 percent of our chipboard is recycled wood. Our deliberate strategy is that wood should be recycled wherever possible. In doing so, we reduce CO2 emissions and the need to cut down more trees.”

The company uses a sophisticated sorting and cleaning process to give more than a million tons of wood each year a new lease on life - wood that would otherwise be incinerated. Yet in this case, sustainability applies to more than just using recycled materials: "We also convert wood dust and wood chips into energy for our production process," says Callaghan. 

Underlay with sensors for floor covering
Source: Sonja Koller/ iXtenso

When flooring becomes smart

Flooring doesn’t just have to be durable and sustainable, it can also track the movement of customers inside stores. The Future Shape Company now offers smart flooring for retail environments. The system’s underlay can be installed beneath any kind of flooring. A layer of sensors measures electric field changes and transmits the data to a computer system via an integrated chip. Dr. Axel Steinhage, CTO at Future Shape, explains: “Retailers can track customers by using smart sensors to analyze dwell time, to study how quickly guests move through the store and to identify potentially ‘dead spots’ of the store. The collected data is used to create a heat map to identify movement patterns and analyze activities.” 

According to Steinhage, retailers primarily use this technology in flagship stores to later translate the obtained information into other stores to ensure shelf space optimization or to improve their advertising and marketing campaigns.

So to sum up: Flooring in retail spaces must not just look good. It also needs to be durable, sustainable and functional. The next challenge will be to combine these three features into one product.

Author: Melanie Günther

related articles:

popular articles:

Thumbnail-Photo: A K11 Cinema under the wave of “Design + New Retail”...
17.07.2020   #shop design #shoppingcenter

A K11 Cinema under the wave of “Design + New Retail”

Hong Kong’s first brick-and-mortar MOOV pop-up store

"New retail" has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of "new retail" evolves, traditional recreational locations such as movie theaters are also ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: The Rolling Stones open ‘world exclusive’ flagship store in London...
16.09.2020   #shop design #design

The Rolling Stones open ‘world exclusive’ flagship store in London

Iconic band imagery in store design

The rock ‘n’ roll legends that are the Rolling Stones opened their world-first flagship store, ‘RS No. 9 Carnaby’ on 9th September at 9 Carnaby Street in London’s Soho. The new store, created in partnership with ...

Thumbnail-Photo: Social hub for urban lifestyles and retail experience...
01.07.2020   #lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

Elena Galli Giallini Ltd. (EGGL) unveiled the rejuvenated North building of the Grand Gateway 66 retail complex (GG66), located in Shanghai’s bustling commercial, cultural, and historic zone of Xijiahui. Comprised of two distinct buildings of ...