Design and decoration in every nook and cranny

Shopping is a 360 degree experience. Customers not only see what's at eye level, on shelves or on merchandise tables. The entire space – from the floor to the ceiling – helps to shape the impression created by the room.

Accordingly, these areas should not be neglected when designing a store. Design and decoration down to the last corner can create a pleasant atmosphere and have an effect on the length of stay and conversion rate of customers.

Let's first take a look at the top. The basic composition of the ceiling depends, of course, primarily on the building. So often retailers have to adapt to the conditions and work with what they find. Nevertheless, there is still some room for maneuver in terms of design.

From the top, the icing on the cake, to the bottom, the cake base? The icing on the cake at the top is the cake base at the bottom? Well, that's spoken very metaphorically. Anyway, let's now turn our attention to the floor with some different design examples.