New store • 14.05.2018

Bulletin to open flagship location in Union Square

The flagship will open in historic ladies' mile early June

Sitting woman with sun glasses
Source: Sam Nixon

The store, which is powered by Shopify, is its third in New York City and hosts product from more than 60 female-led brands. Across Bulletin's three stores and online platform, it now supports about 150 brands, most of which are small businesses owned by women.

Rather than operating within the confines of wholesale or consignment, Bulletin is continuing to pioneer a new "retail membership model" that allows brands to pay a low fee to sell in-store but take an exponentially higher commission on product sales.

Bulletin launched its first store in 2016, creating a retail experience that celebrates women with every inch of its merchandising, design, product selection, and programming. Bulletin works with brands that have traditionally sold online and lacked access to physical retail exposure.

"We are building a brand that reimagines what physical retail looks like in the 21st century given the rise of platforms like Amazon and Instagram," said Co-Founders Ali Kriegsman and Alana Branston. "The Union Square flagship is a huge milestone for Bulletin and the future of retail. When we opened our first brick-and-mortar store in Williamsburg in 2016, we knew it was a risk. The immediate success of Williamsburg, and subsequently Nolita, tells us that our customers are still eager to shop in a physical storefront. But they demand a store experience that's mission-driven, thoughtful, and reactive."

The Union Square location sits squarely in New York's historic Ladies' Mile District. In the 19th century, Ladies' Mile served as an upscale retail hub where women could shop without male counterparts for the first time. In its prime, Ladies' Mile was known for its opulent architecture, fine dining destinations and crowds of upper-class women. With its flagship space, Bulletin is reclaiming and redefining this landmark retail hub. Where Ladies' Mile has historically represented exclusivity, wealth, and economic dependence on men, Bulletin's new flagship store values inclusivity, accessibility, and financial independence.

"We set out to create a truly special store environment for our customers, building a space that is not only Instagrammable but also experiential. We regularly host inspiring events for a community of progressive and unapologetic women," said Director of Product + Brand Experience Maggie Braine. "And on the product side, we're excited to feature affordable, inclusive, and relevant merchandise that, to-date, has only really existed online. With our business model, these unique, digital brands finally have access to a brick-and-mortar platform that promotes their products and messaging in real life."

Source: Bulletin

related articles:

popular articles:

Thumbnail-Photo: What shop design can look like: Trait concept store in Barcelona...
11.07.2019   #shopfitting #shop decoration

What shop design can look like: Trait concept store in Barcelona

Character in store design and in all details

In the Sant Antoni district, which in recent decades has developed from a working-class district to a hip district with bars, cafés, bookshops and boutiques, there is a small boutique, the Trait Store, hidden in Calle Parliament 28. ...

Thumbnail-Photo: Retail spaces are so yesterday. Long live brand experiences!...
27.06.2019   #online trading #shop building

Retail spaces are so yesterday. Long live brand experiences!

How can brick-and-mortar stores stay competitive? With continuing retail reinvention!

Shopfitting – it’s no longer about shelves, sales counters and cash registers. Silvio Kirchmair, CEO of umdasch The Store Makers, considers it a stage where brick-and-mortar retailers can and should showcase themselves – especially ...

Thumbnail-Photo: Green Room and PUMA kick off new City Store experience...
18.07.2019   #digital signage #shop design

Green Room and PUMA kick off new City Store experience

Digital experiential elements and features for new store in Manchester

As part of an ongoing relationship with Puma, Green Room has designed key digital and physical experiences within the new City Store experience, to coincide with Puma’s new partnership with Manchester City.The concept centres on bringing City ...

Thumbnail-Photo: Expert tips: the best flooring options for your retail store...
15.04.2019   #shop building #visual merchandising

Expert tips: the best flooring options for your retail store

Ways to make a great first impression with customers

You need a new look for the flooring in your store – you have many options and they must be considered carefully. Industry experts told us what the different types of flooring from vinyl to carpet all the way to renovation lacquer systems have ...

Thumbnail-Photo: Year after year: Christmas decoration
11.06.2019   #decorative lighting #trend research

Year after year: Christmas decoration

From classic to modern - four styles for 2019

Every year, Annetta Palmisano and her colleagues of Stilbüro bora.herke.palmisano compile the decoration trends for the coming Christmas season. Below we outline four styles for the 2019 season. ...

Thumbnail-Photo: Window Display Of The Year Frame Awards 2019...
21.06.2019   #displays #product presentation

'Window Display Of The Year' Frame Awards 2019

Window installation featuring the Ura raincoat

Fourteen waterproof raincoats are suspended from seven bicompartmental metallic structures strategically placed on the ceiling of the store simulating drops of water. The shoppers’ attention is therefore drawn directly upwards to the product ...

Thumbnail-Photo: Retail holiday decorations: trends for the 2019/20 season...
09.05.2019   #decorative lighting #shop decoration

Retail holiday decorations: trends for the 2019/20 season

"The little affectionate details are always what’s most important." Interview with Annetta Palmisano

Many details or a simple design, artificial light displays or natural light – there are many ways to showcase window displays. Retailers who decorate with a light touch can use the emotional impact on customers and affect retail business ...

Thumbnail-Photo: Power floor: power store
27.03.2019   #pos marketing #in-store marketing

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

Thumbnail-Photo: Why marble countertops are the right choice for your shop...
15.07.2019   #shop building #shopfitting

Why marble countertops are the right choice for your shop

A guest contribution by Emmy Noel

When you think of marble countertops, you probably think about the beautiful natural stone countertops adoring a kitchen or a bathroom.Time to change our perspective.Marble countertops are the perfect addition for any business. Whether you run a ...