New store • 14.05.2018

Bulletin to open flagship location in Union Square

The flagship will open in historic ladies' mile early June

Sitting woman with sun glasses
Source: Sam Nixon

The store, which is powered by Shopify, is its third in New York City and hosts product from more than 60 female-led brands. Across Bulletin's three stores and online platform, it now supports about 150 brands, most of which are small businesses owned by women.

Rather than operating within the confines of wholesale or consignment, Bulletin is continuing to pioneer a new "retail membership model" that allows brands to pay a low fee to sell in-store but take an exponentially higher commission on product sales.

Bulletin launched its first store in 2016, creating a retail experience that celebrates women with every inch of its merchandising, design, product selection, and programming. Bulletin works with brands that have traditionally sold online and lacked access to physical retail exposure.

"We are building a brand that reimagines what physical retail looks like in the 21st century given the rise of platforms like Amazon and Instagram," said Co-Founders Ali Kriegsman and Alana Branston. "The Union Square flagship is a huge milestone for Bulletin and the future of retail. When we opened our first brick-and-mortar store in Williamsburg in 2016, we knew it was a risk. The immediate success of Williamsburg, and subsequently Nolita, tells us that our customers are still eager to shop in a physical storefront. But they demand a store experience that's mission-driven, thoughtful, and reactive."

The Union Square location sits squarely in New York's historic Ladies' Mile District. In the 19th century, Ladies' Mile served as an upscale retail hub where women could shop without male counterparts for the first time. In its prime, Ladies' Mile was known for its opulent architecture, fine dining destinations and crowds of upper-class women. With its flagship space, Bulletin is reclaiming and redefining this landmark retail hub. Where Ladies' Mile has historically represented exclusivity, wealth, and economic dependence on men, Bulletin's new flagship store values inclusivity, accessibility, and financial independence.

"We set out to create a truly special store environment for our customers, building a space that is not only Instagrammable but also experiential. We regularly host inspiring events for a community of progressive and unapologetic women," said Director of Product + Brand Experience Maggie Braine. "And on the product side, we're excited to feature affordable, inclusive, and relevant merchandise that, to-date, has only really existed online. With our business model, these unique, digital brands finally have access to a brick-and-mortar platform that promotes their products and messaging in real life."

Source: Bulletin

related articles:

popular articles:

Thumbnail-Photo: New design for TEDi
02.10.2018   #shopfitting #shop design

New design for TEDi

Wanzl shop solutions provide for even more attractive shops

Wanzl once again proves its worth when it comes to shop solutions. The long-established Leipheim company has played a key role in redesigning TEDi branches. TEDi is a growing retailer which currently has around 1,900 stores around Europe, and ...

Thumbnail-Photo: Showroom-like stores could overthrow the basis for retail rents...
24.08.2018   #brick and mortar retail #real estate

Showroom-like stores could overthrow the basis for retail rents

Traffic and customer data could trump traditional measures

If present trends continue, retail rents might one day be based on traffic and customers rather than traditional metrics such as sales per square foot or percentage rent, observes Mike Harris, Managing Director of CREModels, in a new column for ...

Thumbnail-Photo: A story of ice and snow: Christmas decorating tips, part 4...
30.10.2018   #shop decoration #seasonal business

A story of ice and snow: Christmas decorating tips, part 4

Create a winter wonderland

Though the temperatures outside might not always reflect it, in these parts, winter puts us in the Christmas spirit. This makes white decorations and decorative artificial snow perfect tools to set the scene. A winter landscape with snow-covered ...

Thumbnail-Photo: What shop design can look like: Pull & Bear in Ourense, Spain...
30.08.2018   #digital signage #lighting concepts

What shop design can look like: Pull & Bear in Ourense, Spain

Sometimes you just need an eye-catcher to lure customers into a store

While I was on vacation in Ourense, a city in northwestern Spain, the “Pull & Bear” store in the Ponte Vella Shopping Center caught my attention. A small bright orange VW bus that also works as a shoe rack stands out right in the ...

Thumbnail-Photo: Faux rust effect: Christmas decorating tips, part 6...
06.11.2018   #shop decoration #seasonal business

Faux rust effect: Christmas decorating tips, part 6

Make yourself comfortable by the fireplace

Accessories featuring a faux rusted (industrial) look are right on trend. Metal is given the look of rusted iron. ...

Thumbnail-Photo: Christmas gnomes on the loose: Christmas decorating tips, part 7...
12.11.2018   #shop decoration #seasonal business

Christmas gnomes on the loose: Christmas decorating tips, part 7

Playful: Ways to delight children - and adults alike

The Christmas season can be stressful for adults. Planning ahead for the holidays, getting ready for family visits, buying gifts and getting your house sparkling clean for your guests – all of this leaves little room for festive joy and ...

Thumbnail-Photo: Attention to detail: Window shopping in Monforte de Lemos and Ourense...
13.09.2018   #lighting concepts #decorative lighting

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...

Thumbnail-Photo: Colorful shop windows: Christmas decorating tips, part 1...
24.10.2018   #shop decoration #seasonal business

Colorful shop windows: Christmas decorating tips, part 1

From lilac to orange: something different for a change

Christmas is just around the corner. Gingerbread houses greet you in every supermarket and the early birds already wonder about the gifts they should buy. It’s high time to inspire potential shoppers to start buying Christmas gifts. ...

Thumbnail-Photo: Christmas tree alternatives: Christmas decorating tips, part 5...
31.10.2018   #shop decoration #seasonal business

Christmas tree alternatives: Christmas decorating tips, part 5

The classic among holiday decorations

In these parts, Christmas trees are the quintessential symbols of the Christmas season. They prompt children and adults to get into the Christmas spirit. Yet a live fir tree has two major disadvantages: it takes up a lot of space and drops its ...

Thumbnail-Photo: What shop design can look like: Foot Locker in London...
08.10.2018   #shopfitting #shop planing

What shop design can look like: Foot Locker in London

Brand communication and digitization at the Marble Arch Store

Power Stores is the name Foot Locker gives to its new stores in different locations. The most recently redesigned store is located near Marble Arch and Oxford Street. ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Bizerba SE & Co. KG
Bizerba SE & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen