Photo gallery • 30.06.2016

adidas in London: A flagship store in the digital age

The shoe is the star. The hip sneakers in London’s adidas store are downright being celebrated

Selected items are showcased in an abundance of space. The branding of the label is reflected in every corner. A flagship store like no other. The digital applications show what the future may bring.

Back when Umdasch Shopfitting introduced a transparent shelf at EuroCIS two years ago, this type of fixture still seemed quite futuristic. But no more: the adidas store in London relies on a similar type of visual merchandising. One of the cases displays a shoe with a transparent display in front that shows a film featuring the product in action.

Photo: adidas in London: A flagship store in the digital age...
Source: iXtenso/Mörs

Additional headsets for customers enable a multimedia experience and ensure that other shoppers are not disturbed by the sound of the video. More shoes in two glass cases are highlighted above and below the display, while a specially directed light accents the products.

Photo: adidas in London: A flagship store in the digital age...
Source: iXtenso/Mörs

Next to the shelf is a touchscreen on a waist-high column where customers can give direct feedback. These types of digital applications are not expensive and enjoy increasing popularity in stores and supermarkets. Retailers are able to address the requests of their customer a lot faster and with limited technical effort and don’t have to tediously get their feedback in written form or other ways. The playfulness of customers plays a major role in all this – the target audience of a modern company like the sports brand adidas is able to interact with this type of technology without any reservations. What’s more, this type of feedback request makes customers feel like they are being included and taken seriously.

Photo: adidas in London: A flagship store in the digital age...
Source: iXtenso/Mörs

Trend: Industrial-Chic

The store features a minimalist urban style design. Following the current “industrial chic“ trend, twisted steel wires in white varnish protrude from a concrete wall and serve as showcases for individual shoes. Next to this is a corner wall decorated with numerous stickers and newspaper clippings with keywords about adidas and London.

Photo: adidas in London: A flagship store in the digital age...
Source: iXtenso/Mörs

Perhaps the most impressive eye-catcher is a hanging display made from five octagonal frames, each of which presenting a white shoe centered in the middle. Since the frames are arranged in descending order, the installation appears like a giant zoom.  To the left of this installation is a wall with a picture of a typical steep escalator of the London Underground transit system which adds further depth to the space.

Photo
Source: iXtenso/Mörs

In the middle of the room are steps, each one again showcasing a single shoe. The tube image is repeated again. This emphasizes the connection to the product line named "Tubular".

Photo: adidas in London: A flagship store in the digital age...
Source: iXtenso/Mörs
Photo: adidas in London: A flagship store in the digital age...
Source: iXtenso/Mörs

No stress here – lingering is welcome

Under the large photo wall are two sitting areas covered with black leather on dark furniture in wood design that transition seamlessly towards the floor. Right next to this lounge are magazines for browsing.

This area clearly illustrates: customers are invited to hang out here and take in the design impressions. The main goal is not to quickly sell as many products as possible but rather to focus on customer loyalty to the brand, the products, and the experience thanks to the digital elements. The friendly staff does not rush and lets customers explore the space at their leisure. The effect is an interactive showroom. The way design and digital elements are interlinked in this store make it easy to imagine that more and more stores will follow this trend and move in this direction in the future to create an impressive and memorable shopping experience for customers.

Author: Natascha Mörs; iXtenso

related articles:

popular articles:

Thumbnail-Photo: What shop design can look like: Marktscheune in Berghaupten...
18.03.2019   #shop building #brick and mortar retail

What shop design can look like: Marktscheune in Berghaupten

Many wooden design elements, rustic flair, and the Farmer’s Café delight guests

Buy a piece of cake, have a cup of coffee and pick up some fresh vegetables and fruits to take home. Customers can run all of these errands at the Marktscheune (English: Market Barn). The so-called Naturpark-Bauernmarkt (English: Nature Park ...

Thumbnail-Photo: Snipes Reopening in Cologne: Shopdesign goes Hip-Hop...
31.01.2019   #digital signage #shop building

Snipes Reopening in Cologne: Shopdesign goes Hip-Hop

At the end of last year, the Snipes Store on Hohe Strasse in Cologne was reopened.

We attended the pre-opening and were privileged to see the new design in the first customer's eyes. Have fun with the video report!Your iXtenso team ...

Thumbnail-Photo: Expert tips: the best flooring options for your retail store...
15.04.2019   #shop building #visual merchandising

Expert tips: the best flooring options for your retail store

Ways to make a great first impression with customers

You need a new look for the flooring in your store – you have many options and they must be considered carefully. Industry experts told us what the different types of flooring from vinyl to carpet all the way to renovation lacquer systems have ...

Thumbnail-Photo: Show your costumers instant digital content on mirrors...
07.02.2019   #digital signage #brick and mortar retail

Show your costumers instant digital content on mirrors

Mirror mirror on the wall, who's the smartest of them all?

In the interview Jukka Vänskä from Seloy Live is showing us, what customers can do with a digital mirror and why it could benefit retailers. His partner Alexander von Reuterhorn from Fineko Green Technologies ensures a bacteria-free ...

Thumbnail-Photo: Presentation of goods for convenience at gas stations...
28.02.2019   #product presentation #automated replenishment (software)

Presentation of goods for convenience at gas stations

POS TUNING and ARAL report on a successful multi-partner project

At this year's Annual Conference on Trade and Change in Gas Stations and Convenience Shops, Kristin Kolbe-Schade from POS TUNING and Carsten Biermann from Aral reported on a successful tobacco project which they implemented together with other ...

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #shop decoration #brand management

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

Thumbnail-Photo: ISE: big LED displays, digital mirrors and more!...
07.02.2019   #digital signage #decorative lighting

ISE: big LED displays, digital mirrors and more!

The trends of tomorrows audiovisuals and system integrations

iXtenso was at the ISE in Amsterdam and looked around for the latest trends in audiovisual media. We couldn't help but to take snapshots of some of the most beautiful implementations. ...

Thumbnail-Photo: Retail holiday decorations: trends for the 2019/20 season...
09.05.2019   #decorative lighting #shop decoration

Retail holiday decorations: trends for the 2019/20 season

"The little affectionate details are always what’s most important." Interview with Annetta Palmisano

Many details or a simple design, artificial light displays or natural light – there are many ways to showcase window displays. Retailers who decorate with a light touch can use the emotional impact on customers and affect retail business ...

Thumbnail-Photo: Power floor: power store
27.03.2019   #pos marketing #in-store marketing

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

Thumbnail-Photo: What shop design can look like: The Schubert pharmacy in Pullach on the...
17.01.2019   #shop building #ceiling lighting

What shop design can look like: The Schubert pharmacy in Pullach on the Isar

Warm wood and limestone from the surrounding area greet customers after the renovation

If you enter the newly designed Schubert pharmacy, you will directly feel comfortable. After the modernization, the premises score with a holistic appearance that is both concise and modern, yet fits into the rural region with its traditions. ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee