viscom 2017 • 10.10.2017

“The emperor’s new signmaking”

Fairy-tale inspiration at viscom world of inspiration

the emperors new signmaking
Source: viscom 2017

“Once upon a time, there was a jolly bunch of industrious advertising technicians who set out to find inspiration ... .” From 18 to 20 October, it’ll be viscom 2017 – not Hans Christian Andersen – which will send its trade visitors on a magical journey of inspiration. With the help of students from the University of Wuppertal, viscom world of inspiration, traditionally a visitor highlight at the trade fair, will be turned into the magnificent entryway to the exhibition area in a project titled “The Emperor’s New Signmaking”. Visitors are encouraged to take a look beyond their own area of expertise and find suggestions that work for them.

Collaborating with several viscom exhibitors, twelve students are using the latest advertising technologies to transform the world of inspiration into an enchanted landscape. Located right at the East Entrance, an imperial palace, a marvellous garden and a royal maze will serve to demonstrate various applications from the world of visual communication – sometimes even live.

Interior design at the “Imperial Palace”

The latest interior design trends will be on display at the “Imperial Palace” (Stand A08), the first stop of the fairy-tale journey in Hall 14. ComPlott Papier Union is providing the interior decorations, literally putting the potential of floor graphics at visitors’ feet. A high-quality printed PVC floor will transform the plain exhibition hall floors into parquet flooring and marble. ComPlott will utilise the walls to show off the possibilities of customisable wallpaper printing. In addition, the company will take up the current trend of furniture foil wrapping. Expertly affixed foils endow simple store-bought pieces of furniture with a majestic new look.

The advertising technology mix at the “Imperial Garden”

The “Imperial Garden” (Stand A09) beckons visitors to stroll about and interact. Even the signage is designed to present advertising technology from its most noble side. Golden stainless-steel letters, produced by Signnovation, call upon visitors to enter. Anyone who’s ever wanted to take a seat on the emperor’s throne can do so at viscom and directly share a selfie online using #viscomkaiser. Canon will present three visually attractive flower beds consisting of lenticular sheets, printed Plexiglas plates and printed folding boxes by Erpa. Garden visitors will experience 360-degree effects on a holographic display by Consystec. In addition, Flyeralarm will showcase digital signage as an integrated solution across different screens. Hardware, software and even content are all included. In a formidable live experience at the “Imperial Garden”, Avery will foil-wrap two suits of armour onsite, turning this symbol of the Middle Ages into a modern eye-catcher. Printed carpets by Teppich-Printer by Photofabrics will connect the various stations at the “Imperial Garden”. Thanks to a resolution of 400 dpi, the resulting image upon which visitors are moving about appears deceptively real.

Open your eyes in the “Imperial Maze”

The third stop for advertising technology inspiration is the “Imperial Maze” at Stand A02. Among other things, displays here include PIXLIP GO by PIXLIP, the mobile presentation system made of plastic with integrated lighting. Avery will be in charge of designing some of the maze’s walls elements using special facade foil, which can be applied to a wide range of substrates. Consystec will also contribute to the design of the walls, letting visitors watch live as the “wall pen” prints on the wall. Teppich-Printer by Photofabrics will take care of the floor design in this area, as well, laying a printed carpet that will complete the illusion of a maze. Of course a maze wouldn’t be a maze if the goal wasn’t to look for something. In this case, though, the hard-to-find object isn’t the exit but letters hidden in the area. Visitors who can figure out the solution will be entered to win a €500 Amazon gift card.

Making-of as part of the lecture programme

Exciting background knowledge about the viscom world of information will be shared at the Speakers Corner lecture programme in Hall 14, Stand A52. ComPlott Papier Union, an exhibitor in this area, will present a lecture about “A huge variety of materials and unlimited possibilities from the standard product to special uses” at 12:30 pm on 20 October, the trade fair’s Friday. Participants will find out which innovative print media and materials were deployed in the conversion of the entrance area.

Right after, communication designer Dirk Longjaloux will give interested visitors a glimpse behind the scenes. A lecturer at the University of Wuppertal, he’s served as an advisor to the twelve students transforming the viscom world of inspiration. His report of the journey from the initial idea to the completion of the area will start at 12:50 pm. Afterwards, interested participants can join the expert on an insightful guided tour of the world of inspiration.

Source: viscom 2017

related articles:

popular articles:

Thumbnail-Photo: Five retailers are opening stores for every retailer closing stores...
28.08.2019   #retail #brick and mortar retail

Five retailers are opening stores for every retailer closing stores

New report by IHL Group debunks the retail apocalypse narrative

More than five retail chains are opening stores for every retailer that is closing stores in 2019, according to new research from IHL Group. This is up from 3.7 in 2018. The company also reports that the number of chains adding stores in 2019 has ...

Thumbnail-Photo: The POS TUNING Pizza Presenter
24.07.2019   #product presentation #refrigerated shelves

The POS TUNING Pizza Presenter

The presentation solution for round pizzas in the chilling area

At the point of sale, customers can only buy what they see. This is the motto of POS TUNING from Bad Salzuflen, the solution provider for optimized product presentation at the point of sale for almost all product categories.The POS T Pizza Presenter ...

Thumbnail-Photo: Mobile shoe closet on the road
27.09.2019   #sales promotion #fashion

Mobile shoe closet on the road

Luxury brand Tamara Mellon with first-ever traveling shoe store

Tamara Mellon, direct-to-consumer luxury brand, is taking their innovative retail concept on the road with the launch of the mobile TM Closet — the first-ever traveling shoe closet.Kicking off in Boston, the TM Closet will be located in ...

Thumbnail-Photo: SPAR continues European expansion with entry into Kosovo...
02.08.2019   #brick and mortar retail #business developement

SPAR continues European expansion with entry into Kosovo

6 store openings in 2019 and 7 more planned for 2020

The voluntary food retail organization SPAR International announces the brand’s entry into the Kosovan retail market, the 27th European market, in line with their expansion strategy.SPAR Kosovo is a new entity set up by a consortium of ...

Thumbnail-Photo: Distract or divert!
10.09.2019   #customer satisfaction #customer relationship management

Distract or divert!

How to engage customers at the checkout

Retailers and retail designers spend a considerable amount of time discussing and juggling a crucial aspect of the customer experience at the point of purchase: the checkout.To be fair, it’s not easy to turn the moment when customers have to ...

Thumbnail-Photo: “What do you have that nobody else has?”...
16.09.2019   #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

Thumbnail-Photo: 75 % of millennials abandon in-store purchases...
14.11.2019   #customer satisfaction #brick and mortar retail

75 % of millennials abandon in-store purchases

Zebra study: out-of-stocks drive shoppers to online

Zebra Technologies Corporation today revealed the results of its 12th annual Global Shopper Study, the industry’s only market tracker that analyzes the attitudinal behavior of shoppers, retail associates and retail executives and examines the ...

Thumbnail-Photo: Vast majority of consumers plan to return holiday gifts...
03.10.2019   #pos marketing #personalization

Vast majority of consumers plan to return holiday gifts

“Retailers need to seize the moment."

During the upcoming holiday season 77 percent of consumers surveyed said they plan to return a portion of their gifts, with nearly 20 percent expecting to return more than half of their presents (sorry grandma!). This is both a blessing and a curse ...

Thumbnail-Photo: Rewarding customers for sustainable shopping...
29.07.2019   #sustainability #loyalty cards

Rewarding customers for sustainable shopping

Koin Rewards & Fidel bring loyalty and card-linking together

Koin Rewards, the ethical rewards platform built on the blockchain, announced that it has partnered with card linking API Fidel to build a responsible and sustainable rewards program for shoppers.Koin Rewards is working with Fidel to build a ...

Thumbnail-Photo: Get your business ready for E-commerce!
30.09.2019   #e-commerce #customer satisfaction

Get your business ready for E-commerce!

E-commerce Berlin Expo 2020 starts on the 13th of February 2020

The E-commerce Berlin Expo 2019 gathered more than 55000 visitors, 150 exhibitors and 45+ speakers taking part in the annual fair. The numbers speak for themselves - EBE has become one of the most important e-commerce events in Europe. However, ...

Supplier

VKF Renzel GmbH
VKF Renzel GmbH
Im Geer 15
46419 Isselburg
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg