News • 21.09.2021

Shein is the leading shopping app

More than double of Amazon shopping’s total downloads

colorful jackets hang on a clothes rail
Source: Unsplash/Jordan Nix

Since October 2020, the Chinese fast-fashion app Shein was considered the world’s largest online-only retailer and has claimed the top spot of shopping charts from retail giants such as Amazon, H&M and Inditex. According to data presented by, Shein is the leading shopping app in combined downloads from the Google Play Store and Apple App Store worldwide with an estimated 17.52M downloads in July 2021 – more than double of Amazon Shopping’s total downloads.

Founded in 2008, it was originally known as SheInside and was originally a wedding dress business. It then expanded to general womenswear and rebranded to Shein which they believe was easier to remember and search for online. Since then the Chinese fast-fashion app has grown from strength to strength.

In more recent times, the global pandemic that dominated the landscape of 2020 catapulted Shein to global recognition and fast became a force in the e-commerce industry. As of October 2020, Shein was ranked as the world’s largest retail-only fashion company according to Euromonitor International. Its popularity is evident in its app’s usage which now regularly competes with retail giants Amazon for the top spot of shopping charts.

As recently as July 2021, Shein was the leading shopping app globally with combined downloads from both the Apple App Store and Google Play Store that amounted to 17.52M total downloads. In comparison, Amazon’s shopping app combined global downloads amounted to just 7.46M downloads.

Data-Driven Approach, Social Media Savviness and User Experience Innovations Driving Success for Shein

Shein’s success is largely attributed to its aggressive, data-driven “fast-fashion” business model. Shein’s founder and CEO was a successful SEO consultant and specialist, skills that no doubt informed the basis of Shein’s business model. Shein uses an in house algorithm that allows them to mine the web to find out which fashion items are trending in search engines as well as which products potential customers are responding to from competitor’s websites.

This data is then used by Shein’s design team to develop new items in almost real-time which according to sources allows them to drop as many as 500 products a day. In comparison, direct competitors such as Boohoo have the same amount in the span of an entire week.

Shein also leverages social media better than a lot of its competitors and has proved to be a huge success among Gen Zers who they target on platforms such as Tiktok. In July 2021, Shein was the leading brand globally on Tiktok based on the number of mentions with 6,625 for the month. Shein’s official Tiktok account was also the third-fastest growing brand on the platform, recording 600% growth in July 2021.

Shein’s effective use of influencer marketing is also evident on the platform Instagram. Shein was ranked as the third-leading brand on Instagram based on the number of mentions from English-speaking influencers at an estimated 27,400 mentions.

Rex Pascual, editor at, commented on the app’s success: “User experience, engagement and retention are also at the forefront of what Shein does so successfully in its journey to prominence. Innovations such as gamification techniques that reward users for each time they log in to the app ensures a loyal and active user base. Shein also has an effective ability to mix media and entertainment into the shopping experience, with events such as virtual fashion shows and live streams keeping existing users engaged with the app, while at the same time attracting untapped customers.”


related articles:

popular articles:

Thumbnail-Photo: Startup emma & noah: Company growth with freelancers...
17.01.2022   #online trading #e-commerce

Startup "emma & noah": Company growth with freelancers

What matters when choosing a team

Since founding their startup "emma & noah", Aline Gallois and Fabian Bitta have used the support of freelancers as an additional resource to drive their company forward. With great success: since its founding, they have been able to ...

Thumbnail-Photo: Renting instead of buying: A sustainable consumption system on the rise?...
04.04.2022   #sustainability #fashion

Renting instead of buying: A sustainable consumption system on the rise?

Highlights from a webtalk about subscription services and circular economy at Decathlon

Companies often find themselves in a balancing act: they have to prioritize between long-term and short-term goals. How much do we invest in sustainable business models and environmental and climate protection? Many entrepreneurs are faced with ...

Thumbnail-Photo: Top 500 European cross-border online shops
06.04.2022   #online trading #e-commerce

Top 500 European cross-border online shops

4th edition of the annual ranking by Cross-Border Commerce Europe

Cross-Border Commerce Europe, the platform that stimulates cross-border e-commerce in Europe, releases a major research paper covering and ranking the 500 strongest European players with a focus on cross-border performance.The total online EU ...

Thumbnail-Photo: Lush is giving away 100,000 Bath Bombs
26.04.2022   #marketing #in-store marketing

Lush is giving away 100,000 Bath Bombs

Bath bomb inventors celebrate World Bath Bomb Day with big marketing campaign

On Wednesday 27th April you can head to your nearest Lush shop and pick up a bath bomb to take home while stocks last. World Bath Bomb Day is the beginning of a series of activities to celebrate taking a Lush bath.Alongside the giveaway, Lush ...

Thumbnail-Photo: The Central Group and Signa Holding to acquire Selfridges Group...
14.01.2022   #online trading #e-commerce

The Central Group and Signa Holding to acquire Selfridges Group

Exclusive online stores as an extension of physical stores

Central, a family-owned retail, real estate and hospitality group and Signa, one of Europe’s leading real estate and retail groups, have entered into a definitive agreement to acquire Selfridges Group, a leading luxury retail group, from the ...

Thumbnail-Photo: Playfully - simple? Gamification in retail
20.04.2022   #smartphone #Tech in Retail

Playfully - simple? Gamification in retail

How retailers can win new customers with gamification

Whether at the bus stop, in the waiting room, out and about in the city or relaxing on the sofa - the smartphone has become a constant companion for most people over the last ten years. Anyone who has a moment to spare takes a look at the countless ...

Thumbnail-Photo: 70 % of US consumers continue to shop online for groceries amid the...
25.02.2022   #online trading #coronavirus

70 % of US consumers continue to shop online for groceries amid the pandemic

Pandemic-related shopping habits remain firmly in place

Acosta has released its latest research report, The Lingering Impact of COVID-19 on U.S. Shoppers. The report examines U.S. shoppers’ behavior nearly two years into the pandemic. According to Acosta’s research, most of today’s ...

Thumbnail-Photo: Key strategic priorities to businesses this year...
10.02.2022   #retail #sustainability

Key strategic priorities to businesses this year

IGD unveils five global retail trends for 2022

Global insight provider IGD has published its predictions for the global retail trends that are set to shape the international food and consumer goods industry in 2022. The new report outlines five key trends to help retailers and suppliers navigate ...

Thumbnail-Photo: White Label World Expo
26.01.2022   #online trading #e-commerce

White Label World Expo

2nd & 3rd March 2022 - ExCeL London

White Label World Expo UK is right around the corner! Join us at the UK’s largest event for professional online sellers to meet cutting edge white label goods suppliers!The show is returning to the ExCeL Centre in London on 2nd & 3rd March ...

Thumbnail-Photo: American and European retail brands bounce back better as values...
02.05.2022   #retail #coronavirus

American and European retail brands bounce back better as values increase post-COVID

Big retailers like Amazon and Walmart apply their logistics expertise to adapt in innovative ways to the ‘new normal’

American and European retail brands are leading the global retail sector in bouncing back better from the pandemic, with Amazon and Walmart leading the way. In a world of changing customer demand and disrupted supply chains, these big retailers are ...


Canto GmbH
Canto GmbH
Lietzenburger Str. 46
10789 Berlin