Running shoes in Portland
Fleet Feet launches new retail concept shop
Fleet Feet has announced the debut of Fleet Feet Drop Shop, a new retail concept shopping experience in Portland, Ore. The first-of-its-kind retail concept for Fleet Feet combines the brand's 3D foot scanning technology and personalized outfitting experience with two-day home delivery of the most sought-after running shoe styles.
Located on 3080 Southeast Division Street, Fleet Feet Drop Shop carries try-on samples of the top 35 men's and women's shoe models from brands including Brooks, Hoka ONE ONE, New Balance, and On. Store outfitters will help find footwear solutions for customers to try on in-store based on the customer's foot size, width, and needs. Once the customer decides on the shoe, the outfitter will order the model in the color choice of the customer, who then receives the product via home delivery and free shipping in two days.
Concept shop sized for the urban retail environment
"There's nothing more frustrating for the customer than not having the shoe size and color they want in stock," says Wade Pannell, owner of Fleet Feet Drop Shop. "We saw an opportunity to develop a concept shop sized for the urban retail environment that doubled down on convenience and selection for the customer. At about 1,300 square feet, Fleet Feet Drop Shop has a smaller footprint than a traditional Fleet Feet location, but we've removed the constraints of physical inventory in order to maximize every square foot of the customer experience, and ultimately, the customer's satisfaction in receiving the shoe model and size they need in the color they want."
3D foot scanning and Fit Engine
In addition to utilizing 3D foot scanning, Fleet Feet Drop Shop outfitters will utilize Fit Engine, a powerful algorithm that assists outfitters in shoe selection through purchase insights from the over 2 million scans captured at Fleet Feet stores nationwide since 2017. 3D foot scanning, Fit Engine, and the one-on-one expert advice provided by the outfitters make up Fleet Feet's fit id® personalized outfitting experience, currently available at the brand's 182 locations nationwide.
channels: brick and mortar retail, omnichannel
