Report • 25.04.2024

“REWE voll pflanzlich” – The store concept of the future?

German supermarket chain experiments with first vegan store

Have you heard about REWE's (pronounced ‘ray vuh’) latest project? Two weeks ago, the food giant opened its first fully plant-based supermarket in Berlin-Friedrichshain in Germany. The innovative store offers an impressive range of over 2,700 vegan products – a step that is not only groundbreaking for the industry, but also reflects the growing interest in plant-based alternatives in society.

Refrigerated shelf with goods.
Source: pivopix_Christoph.Große

New brands and products

The "REWE voll pflanzlich" (REWE totally plant-based) store is not only a place to shop, but also a testing ground for new brands and products. With a selection of around 300 brands, including well-known names such as Rügenwalder, Oatly and Alpro as well as up-and-coming young companies such as Not Guilty and for foodies, the store offers a variety that goes beyond the boundaries of the conventional supermarket. From fresh fruit and vegetables to drugstore products and delicious snacks, there is something for everyone. It's a real supermarket – only completely plant-based.

A snack bar in the plant-based Rewe
Source: pivopix_Christoph.Große

Shopping experience

It's not just the range that is impressive, but also the shopping experience itself. The compact, clearly laid out store with its bright colors and modern design invites customers to embark on a journey through the world of plant-based foods. The team specially trained in the plant-based range can also help and advise.

Overview of the plant-based range
Source: pivopix_Christoph.Große

Sustainability and regionality

What makes the "REWE voll pflanzlich" store special, in addition to its product range, is its commitment to sustainability and innovation. With a variety of organic products and a focus on regional specialties, REWE sets an example for future-oriented and environmentally conscious corporate management.

A person with a shopping basket in front of the vegetables...
Source: Christoph.Große

Scan&Go and self-checkout

Another highlight of "REWE voll pflanzlich" is the smart checkout system, which makes the shopping process seamless and efficient for customers. With three self-checkout tills and the option of "Scan&Go", customers can easily scan and pay for their groceries themselves using a hand scanner or smartphone. This advanced technology allows customers to complete their purchase without long waiting times and contributes to a pleasant shopping experience.

Payment option in the plant-based REWE
Source: pivopix_Christoph.Große

The future of retail is green

The road to opening this unique supermarket was no easy task, but the result speaks for itself. This store is not only a test for a new store concept, but also a clear signal of REWE's commitment to the ever-growing vegan community. The "REWE voll pflanzlich" store is proof that the future of retail is green and sustainable. It is also an inspiring example of how retailers can develop innovative concepts to meet the needs of their customers.

Exterior view of the plant REWES
Source: Christoph.Große
Lena Schmidt

related articles:

popular articles:

Thumbnail-Photo: Chinese New Year 2024: Successful marketing strategies...
31.01.2024   #e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Chinese New Year 2024 begins on February 10 and lasts for 16 days. During the important festival, which is celebrated not only in China ...

Thumbnail-Photo: Leaving a good impression on the customer
28.02.2024   #retail #Tech in Retail

Leaving a good impression on the customer

Interview with Extenda Retail

For retailers, the checkout is the most important part of the customer journey. Because this is where customers decide whether they come back or go to the competition next time. Mohit Paul, CCO of Extenda Retail, explains what a seamless and ...

Thumbnail-Photo: Sustainable printers for mindful consumers
28.02.2024   #retail #Tech in Retail

Sustainable printers for mindful consumers

Interview with Bixolon

Bixolon has noticed a change in consumer behavior and is responding accordingly. Sustainability is more important than ever before. As a result, the company has developed new POS printers and printing processes. ...

Thumbnail-Photo: Cash management made easy?
28.02.2024   #retail #Tech in Retail

Cash management made easy?

Interview with APG

Cash is the lifeblood of retailing and has to be managed. The payment solutions company APG shows a portfolio of possibilities – 'seamless' is a key priority here. ...

Thumbnail-Photo: Precise pricing and well-stocked shelves
29.02.2024   #retail #digitization

Precise pricing and well-stocked shelves

Interview with Hanshow Technology

Have you heard of green digitalization and how important it has become? Hanshow gives you an insight into the possibilities of modern ESL innovations – colorful and sustainable. At EuroCIS, the company explains the benefits for retailers. ...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: Rethinking advertising communication?
27.02.2024   #retail #Tech in Retail

Rethinking advertising communication?

Interview with Online Software

With its PRESTIGE AI Copilot software, the company is bringing artificial intelligence directly into brick-and-mortar retail. But how does the smart assistant help to make optimum use of in-store screens and electronic shelf labels? ...

Thumbnail-Photo: Simple integration of POS-systems
28.02.2024   #retail #Tech in Retail

Simple integration of POS-systems

Interview with Star Micronics

Receipt, label and kiosk printing, POS systems for tablets and cloud-based – Star Micronics Europe Ltd. offers flexible and innovative POS solutions for the retail and hospitality sectors. ...

Thumbnail-Photo: Extenda Retail expands into the German market...
17.04.2024   #customer experience #POS software

Extenda Retail expands into the German market

New leadership and innovative POS solutions

Leading Nordic POS provider Extenda Retail is expanding into the German market, focusing on acquiring new customers ...

Thumbnail-Photo: Trends for Mothers Day and Fathers Day: How retailers can score...
10.04.2024   #sustainability #marketing

Trends for Mother's Day and Father's Day: How retailers can score

How to make the holidays a success for your business with creative gift ideas for mom and dad

Mother's Day and Father's Day are just around the corner – two special occasions to shower our parents with thanks and appreciation. Traditionally, we use these days ...

Supplier

Extenda Retail Ab
Extenda Retail Ab
Gustav III:s Boulevard 50A
169 73 Solna
Meto International GmbH
Meto International GmbH
Ersheimer Straße 69
69434 Hirschhorn