Company News • 12.05.2014
Perch Launches at kate spade new york
Perch Interactive announced a collaboration with kate spade new york to bring Perch displays to select stores, including locations in New York, Boston, Chicago, Dallas, Orlando, Charlotte and London.
Spanning 2014, the campaigns feature a new global destination every month and showcase travel-inspired products. Accompanying each product is digital content that includes photos, style tips and short videos shot on location.
Interactive table retail digital signage
The Perch displays encourage kate spade new york’s shoppers to pick up and playfully engage with products while browsing a captivating Instagram feed full of exotic destinations, beaches and iconic architecture, the company said.
“This new platform underscores our commitment to the convergence of technology and content in a retail environment and helps our products come to life for our customers in a new and engaging way," Kate Spade & Company chief marketing officer Mary Beech said. "It allows her to lose herself in the world of kate spade new york through an interactive experience offering everything from tips on how to pack the perfect beach bag, to recipes for fun summer cocktails, to seasonal style tips.”
Source: Digital Signage Connection