Company News • 01.10.2021

New solution optimizes Lysmesteren stores

More opportunities for impulse purchases

At Lysmesteren in Næstved and Charlottenlund, which are part of Denmark’s biggest lighting chain, the stores have introduced electronic price tags from Delfi Techonolgies. A solution that has been implemented to gain focus and to optimize the most important processes - sales and counseling of lighting solutions.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
electronical price tag next to a lamp
Source: Delfi Technologies

Rasmus Stuhr, the co-owner of Lysmesteren Næstved and Charlottenlund, is continuously looking at how to optimize the business to make even better results. This is generated by a daily focus on maximum efficiency in the store operations.

In this context, the need and wish of reducing the time-consuming work of updating prices and product information, arose in the two stores. Therefore, Rasmus Stuhr contacted Delfi Technologies, a supplier of solutions with electronic price tags.

Bigger chance of impulse purchases when the price is correct

Now, the stores in Næstved and Charlottenlund have electronic price tags which ensure an automatic update of new prices and campaigns, centrally managed by the Lysmester chain, as well as local price changes in the two stores.

According to Rasmus Stuhr, there is a bigger chance of a customer making a more impulsive purchase decision in the store, when the price at the shelf is correct.

"Not everyone can relate to a 20% discount, when it is not subtracted until the payment. But it makes sense when the price at the shelves is adjusted – that is something everyone can relate to", he says. "With electronic price tags our prices are now updated automatically. It has a significant impact in the daily operation, and thereby, we have optimized some very time-consuming processes."

New opportunites arise

Since the paper has been replaced with a digital solution, new opportunities have arisen to show other types of information to the customers. Information which would not have made sense to show before, because it would have demanded an exchange of every single price tag in the stores.  

"We had a wish of making the stock inventory of every product visible directly at the shelf front. With the digital solution, we are now able to do this. This gives us a unique opportunity to show the actual stock", Rasmus Stuhr tells. "Now we also have way better, and even easier, opportunities to launch new campaigns. As an example, atBlack Friday – we can create a special campaign with its own unique design at the shelf front. Previously, it would not have made sense, since we had to switch everything in the store, Rasmus Stuhr explains".

"With electronic price tags our prices are now updated automatically. It has a significant impact in the daily operation, and thereby, we have optimized some very time-consuming processes." - Rasmus Stuhr, co-owner of Lysmesteren Næstved and Charlottenlund
Source: Delfi Technologies

related articles:

popular articles:

Thumbnail-Photo: Think tank releases digitization action plans for business resilience...
10.12.2021   #e-commerce #coronavirus

Think tank releases digitization action plans for business resilience

Series of direct-to-consumer (D2C) reports answers fundamental questions in massive ecommerce shift

Policy2050.com, a think tank for tech policy and business strategy, has released a series of reports about new developments in direct-to-consumer channels: “D2C and Other Digital Adaptations During COVID-19,” “D2C in ...

Thumbnail-Photo: Key strategic priorities to businesses this year...
10.02.2022   #retail #sustainability

Key strategic priorities to businesses this year

IGD unveils five global retail trends for 2022

Global insight provider IGD has published its predictions for the global retail trends that are set to shape the international food and consumer goods industry in 2022. The new report outlines five key trends to help retailers and suppliers navigate ...

Thumbnail-Photo: Retail turnover in 2021 expected to be up 0.9% in real terms on 2020...
07.01.2022   #online trading #e-commerce

Retail turnover in 2021 expected to be up 0.9% in real terms on 2020

Non-food retail gains, textile retail loses

According to an estimate of the Federal Statistical Office (Destatis), turnover in retail trade in Germany recorded a new record high in 2021.The real (price-adjusted) turnover in retail trade was 0.6% to 1.2% higher and the nominal (not ...

Thumbnail-Photo: Mintel announces global consumer trends for 2022...
15.01.2022   #retail #trend research

Mintel announces global consumer trends for 2022

Mintel has today announced three trends set to impact global consumer markets in 2022

From technology that predicts the success of potential romances to brands tackling COVID-19 ‘survivor’s guilt’ and eco-anxiety.This year’s trends include:In control: In times of uncertainty, consumers crave a sense of control ...

Thumbnail-Photo: 70 % of US consumers continue to shop online for groceries amid the...
25.02.2022   #online trading #coronavirus

70 % of US consumers continue to shop online for groceries amid the pandemic

Pandemic-related shopping habits remain firmly in place

Acosta has released its latest research report, The Lingering Impact of COVID-19 on U.S. Shoppers. The report examines U.S. shoppers’ behavior nearly two years into the pandemic. According to Acosta’s research, most of today’s ...

Thumbnail-Photo: White Label World Expo
26.01.2022   #online trading #e-commerce

White Label World Expo

2nd & 3rd March 2022 - ExCeL London

White Label World Expo UK is right around the corner! Join us at the UK’s largest event for professional online sellers to meet cutting edge white label goods suppliers!The show is returning to the ExCeL Centre in London on 2nd & 3rd March ...

Thumbnail-Photo: World Class Retail Store Transformation 2022 conference...
11.01.2022   #retail #digitization

World Class Retail Store Transformation 2022 conference

First-mover retail- and customer-focused companies across Europe to come together in Frankfurt on 2022, August 25-26

Leading retail- and customer-focused companies in Europe will gather at this year’s World Class Retail Store Transformation 2022 conference, to be held on 2022, August 25-26 in Frankfurt, Germany. The 2022 edition of the World Class Business ...

Thumbnail-Photo: Digital commerce market expected to reach $17.53 trillion by 2030...
21.12.2021   #e-commerce #payment systems

Digital commerce market expected to reach $17.53 trillion by 2030

Growing penetration of the Internet drives growth of digital commerce market

According to the report published by Allied Market Research, the global digital commerce market was estimated at $4.21 trillion in 2020 and is anticipated to hit $17.53 trillion by 2030, registering a CAGR of 15.1 percent from 2021 to ...

Thumbnail-Photo: Pinterest and social commerce: In love, pinned, bought...
29.11.2021   #online trading #e-commerce

Pinterest and social commerce: In love, pinned, bought

From visual search to visual shopping engine

Founded in 2010, the Pinterest platform is all about discovery - from creative arts and crafts instructions to recipes, interior design ideas and now even actual products. This makes the online network an ideal platform for retailers, not only to ...

Thumbnail-Photo: Solace announces cooperation with Edeka
06.12.2021   #data management #data warehouse management

Solace announces cooperation with Edeka

German supermarket chain Edeka uses Solace technology to stream master data across stores and supply chain

Event-driven architecture will enable Edeka to distribute product information across their supply chain and 6,000+ stores in real-time.Solace, provider for powering real-time event-driven enterprises, announced today that the Edeka Group, one of ...

Supplier

iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
Canto GmbH
Canto GmbH
Lietzenburger Str. 46
10789 Berlin
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart