Company News • 01.10.2021

New solution optimizes Lysmesteren stores

More opportunities for impulse purchases

At Lysmesteren in Næstved and Charlottenlund, which are part of Denmark’s biggest lighting chain, the stores have introduced electronic price tags from Delfi Techonolgies. A solution that has been implemented to gain focus and to optimize the most important processes - sales and counseling of lighting solutions.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
electronical price tag next to a lamp
Source: Delfi Technologies

Rasmus Stuhr, the co-owner of Lysmesteren Næstved and Charlottenlund, is continuously looking at how to optimize the business to make even better results. This is generated by a daily focus on maximum efficiency in the store operations.

In this context, the need and wish of reducing the time-consuming work of updating prices and product information, arose in the two stores. Therefore, Rasmus Stuhr contacted Delfi Technologies, a supplier of solutions with electronic price tags.

Bigger chance of impulse purchases when the price is correct

Now, the stores in Næstved and Charlottenlund have electronic price tags which ensure an automatic update of new prices and campaigns, centrally managed by the Lysmester chain, as well as local price changes in the two stores.

According to Rasmus Stuhr, there is a bigger chance of a customer making a more impulsive purchase decision in the store, when the price at the shelf is correct.

"Not everyone can relate to a 20% discount, when it is not subtracted until the payment. But it makes sense when the price at the shelves is adjusted – that is something everyone can relate to", he says. "With electronic price tags our prices are now updated automatically. It has a significant impact in the daily operation, and thereby, we have optimized some very time-consuming processes."

New opportunites arise

Since the paper has been replaced with a digital solution, new opportunities have arisen to show other types of information to the customers. Information which would not have made sense to show before, because it would have demanded an exchange of every single price tag in the stores.  

"We had a wish of making the stock inventory of every product visible directly at the shelf front. With the digital solution, we are now able to do this. This gives us a unique opportunity to show the actual stock", Rasmus Stuhr tells. "Now we also have way better, and even easier, opportunities to launch new campaigns. As an example, atBlack Friday – we can create a special campaign with its own unique design at the shelf front. Previously, it would not have made sense, since we had to switch everything in the store, Rasmus Stuhr explains".

"With electronic price tags our prices are now updated automatically. It has a significant impact in the daily operation, and thereby, we have optimized some very time-consuming processes." - Rasmus Stuhr, co-owner of Lysmesteren Næstved and Charlottenlund
Source: Delfi Technologies

related articles:

popular articles:

Thumbnail-Photo: Digital allrounder: from price tags to self-checkout...
03.08.2021   #brick and mortar retail #epos systems

Digital allrounder: from price tags to self-checkout

q.beyond invests in self-checkout specialist Snabble

q.beyond AG is acquiring a 25.4-percent stake in Snabble GmbH. Snabble has already demonstrated the functionality and market maturity of its proprietary scan-&-go solution at major retailers such as IKEA, TeeGschwendner and tegut. This new ...

Thumbnail-Photo: Hot on the trail of the newest trends
04.06.2021   #e-commerce #customer satisfaction

Hot on the trail of the newest trends

OTTO uses a new in-house tool for trend research

Together with Google, the online retailer OTTO has developed a dashboard that helps identify "whitespots" - missing brands and products. The tool called MANGO builds on Google's Merchant Analytics Center and, in addition to its own ...

Thumbnail-Photo: Cash use remains strong through the pandemic...
18.08.2021   #mobile payment #payment systems

Cash use remains strong through the pandemic

Reasons, why retailers still need a cash strategy

The Covid-19 pandemic has accelerated “cashless society” efforts around the globe. Understandably, consumers grew concerned over the possibility of contracting the virus by handling cash. Meanwhile, retailers had to scramble to continue ...

Thumbnail-Photo: Ambitious Spar grocer wins international award...
29.07.2021   #digital signage #digitization

Ambitious Spar grocer wins international award

Electronic price tags – great help in the workload

Malene Houni Hansen is a grocer in Danish Spar in central Jutland's Haderup as the second generation after her parents. As the first Danish grocer ever, she has won an international award based on her ambitious activities in the local area and ...

Thumbnail-Photo: It takes two: closing the sustainability-attitude behavior gap in fashion...
18.05.2021   #online trading #sustainability

It takes two: closing the sustainability-attitude behavior gap in fashion

Zalando wants customers to keep sustainabilty in mind

Recently, Zalando published a report sharing consumer insights and recommendations on how to close the sustainability attitude-behavior gap in fashion. Therefore, Zalando launched a value-based browsing experience and further invested in Pre-owned ...

Thumbnail-Photo: Employment situation in the U.S. in June 2021 due to Corona pandemic...
20.07.2021   #brick and mortar retail #retail

Employment situation in the U.S. in June 2021 due to Corona pandemic

Worse numbers compared to pre-pandemic level but recovery is in progress

Total nonfarm payroll employment rose by 850,000 in June 2021 compared to May, and the unemployment rate was little changed at 5.9 percent, the U.S. Bureau of Labor Statistics reported. Notable job gains occurred in leisure and hospitality, public ...

Thumbnail-Photo: E-commerce advertising industry benchmarks for 2021...
27.04.2021   #online trading #e-commerce

E-commerce advertising industry benchmarks for 2021

Sidecar report: Advertising benchmarks for Google, Facebook, Instagram, and Amazon

The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That’s according to Sidecar’s 2021 Benchmarks Report, the company’s new retail ...

Thumbnail-Photo: Magical shopping experience
10.06.2021   #customer satisfaction #app

Magical shopping experience

Finally Harry Potter fans can visit the official Harry Potter flagship store New York City

Harry Potter New York will set a new standard for themed retail, combining breath-taking design, exquisite craftsmanship, hand-crafted props, exciting interactive elements and exclusive products - inviting fans to experience the Wizarding World in a ...

Thumbnail-Photo: Digital Care Labels: Show eco-consumers you mean business...
02.08.2021   #digitization #sustainability

Digital Care Labels: Show eco-consumers you mean business

Why fashion should allow consumers to take part in their garment’s circularity story

Clothing brands are actively seeking ways to lighten their environmental impact. It’s shocking that, on average, 23 kilograms of greenhouse gases are produced per kilogram of fabric, and in North-West Europe alone, around 4.7 ...

Thumbnail-Photo: More trust for retailers with messaging services...
17.08.2021   #e-commerce #customer satisfaction

More trust for retailers with messaging services

Increased purchasing power through conversational AI

Holiday shopping is set to look a little different in 2021, as consumers change their habits and brands deal with an ongoing labor shortage. According to a new survey uncovering what retailers need to know this holiday season from LivePerson, Inc. ...

Supplier

iXtenso - retail trends
iXtenso - retail trends
Celsiusstraße 43
53125 Bonn
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Navori Labs
Navori Labs
Rue du lion d'or 4
1003 Lausanne
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven